Looking for benefits of digital marketing in George Town? Or have a business and think of taking it online? A digital marketing world offers various opportunities which you can grab and flourish your business with. Wondering, how? Let’s find out.
There are 5 billion internet users and 4.65 billion social media users in the world as per Statista’s date of April 2022. As per Oberla data of 2021, an average person sends 415.5 minutes online every day.
Apart from scrolling reels or watching Netflix, a user spends a great deal of time making various purchase decisions and eventually making purchases.
In today’s world, marketing has been redefined as Digital Marketing. Unlike traditional marketing, people consider, compare and make purchases online. This has opened a treasure for the business to connect and target their potential customers online.
If you want to learn these digital marketing skills, you may check out the online digital marketing course offered by IIDE. This will help you upgrade your skills with practical learning.
Bonus Tip: But learning only about digital marketing when you want to master its nuances, won’t be enough. For this you may opt for IIDE’s short-term certification courses Here you may choose the niche that suits you the most and opt for the course accordingly.
But before we dive into the nuances and have a look at the benefits of digital marketing in George Town, let’s first understand what Digital Marketing is.
Top 10 Benefits of Digital Marketing in George Town:
What is Digital Marketing?
Digital marketing refers to all the efforts put into the business from beginning to end for the advertisement and promotion of goods and services through various marketing channels.
The efforts may include planning, managing, executing, and analyzing the strategy, tactic, and marketing campaigns. With the promotion of the goods, the other objectives are like getting clicks, brand awareness, or lead generation, but the ultimate goal is to persuade the customer to make a purchase.
Digital marketing usually refers to the marketing campaigns executed on digital platforms like smartphones, computers, laptops, tablets, and others. It covers many tactics that a business may adopt to achieve its organizational goals quickly and smoothly. Some of them are:
- Content Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Display Advertising
- Video Marketing
Digital Marketing VS Traditional Marketing
Many times, digital marketing is compared to traditional marketing as the two vary significantly. This is because digital marketing also referred to as online marketing, offers many benefits over traditional ones.
While digital marketing is dynamic and digital marketing trends are introduced every now and then, traditional marketing is more stable. Traditional marketing has certain prescribed methods or practices that remain the same even when time passes.
While in traditional marketing, one has to spend one’s earned hard money which may still not bring about the desired results. It would be like a drop of water adding to the ocean, not knowing whether it’s adding a difference or not, and if yes, then to what extent.
Benefits of Digital Marketing in 2022
1. Breaking The Geographical Barriers
Digital marketing breaks all the geographical barriers that make it difficult to connect and target customers at the time of traditional marketing. Now you could target the potential customers sitting in your neighbourhood as well as those in other countries.
When you publish a blog, post on social media, or an ad, people can see it from all over the world. This has opened various opportunities leading to expanding your market reach. Who had thought this could be done a few decades back?
2. Pocket Friendly
Digital marketing is very cost effective and pocket friendly compared to the traditional way of marketing. Here, you don’t need to spend money in the river of advertisements via flyers, billboards, hoarding, television, or radio.
Through an effective marketing strategy, you can spend on those campaigns and ads which are taking your business a step closer to your goals. After understanding the various metrics available and through methods like PPC, you can save your money!
3. Measurable Results
Suppose, you paid for an ad on television but how would you know that it is bringing you, customers? Is it leading to sales? This is because the conventional way of marketing doesn’t provide any metrics to measure the success of your marketing campaigns
But with the help of various metrics now available like overall website traffic, traffic by source, page views, most visited page, exist rates, bounce rates, conversion rate, and impressions help you determine your overall performance This guides you to better know what aspect of the business needs improvement to drive better results.
4. Easier to Make Connection
Digital marketing has made it easier to connect to the customers and most importantly for them to connect with you. Many times brands convey their messages to the customers, but what lies left behind is to hear and understand their needs and expectations from your brands
But now not only you can communicate with them but they too. They may comment on your social media posts or your articles, sharing their views. This helps the business to understand its customers, increase visibility and build trust and loyalty.
5. Better Conversion Rates
Digital marketing has made it easier and more convenient than ever for customers to take action after seeing your content or receiving emails. Earlier they had to make an effort to make a call, for the most immediate result, but now they’re saved from this loop because of just a click, and voila!
Now they can save your posts, click on the link you shared through email marketing, or may even recommend it to their close ones. Even if they don’t take any immediate steps, they might keep it for the future to stay connected.
6. Easier To Adapt And Make A Change
A well-planned strategy on which you worked the whole night, thinking it might elevate your performance, might not always come true. There are times when the audience does not react as expected, a new digital marketing trend is introduced halfway, or perhaps any assumption was wrong.
Then the need may arise to adjust or make a change in the marketing strategy. And that’s what digital marketing is all about. You can make changes as and when required and it’s not mandatory to stick to the original plan. For instance, if an ad isn’t delivering the same result as expected, you can pause or adjust it.
7. Engage With Audience At Every Stage
The sooner you engage with the customers, the better. This helps to bring them into the final step of the funnel, taking action. Digital marketing allows you to engage with them at every stage of the sales funnel.
Online channels help you to keep an eye on the customer’s buying journey. This can make it easier to understand and analyze their behaviour for converting them into leads. Even if they don’t take any action, making them aware of your business can still work.
8. Simple To Understand
Another benefit of digital marketing is that it’s easier to understand, adapt and implement in the business. It is much easier to practice and get results through digital marketing than through traditional marketing. The various metrics help you understand what’s working and what isn’t and carry on with that.
Though, it is true that there are many ways of marketing in digital marketing but you don’t need to implement all of it in your business. The strategies and tactics that can attract customers and persuade them to take action, should only be given importance and implemented.
9. Power of Personalization
It becomes easier to add the touch of personalization in digital marketing. The users which have interacted with your content or might have left to make a purchase in the mid-way of the funnel can be contacted by email marketing if they have shared their details.
This helps to offer them personalized discounts, or coupons to make a purchase. Even engaging with the users on social media creates trust in them that the brand understands their needs and will cater to the same.
10. Being Available 24/7
Nowadays, customers want quick and faster service than ever. And digital marketing has made this possible. Now, you can be available for your customers 24/7 to solve their doubts or answer their queries. And guess what? You won’t be spending on any staff for overtime!
With that, you won’t need to worry about the international or regional time difference, which may affect your reachability. Your website will still be ranking when you would be sleeping or you will still be sending personalized emails through email marketing even if you’re not available.
Benefits of Digital Marketing in Small Businesses
1. Compete With The Bigger Players
Being a small business working through the conventional way of marketing, it becomes difficult to compete with the bigger players in the industry. Because they spend millions of dollars on their ads and campaign to stay in and win the race.
But with digital marketing, the monopoly to rule the market has diminished. By opting for a well-planned digital marketing strategy, you may even outrank them. Like, you may target the long-term keywords for the content you’re creating. By adding value to the content and being consistent, you may rank higher than your competitors.
2. Social and Online Presence
To get a better hand and stand out in the eyes of the customers, digital marketing offers the opportunity to make your social presence. Making social media accounts and maintaining them with regular content can attract targeted customers.
With that, you may list your business on Google My Business, because if people are curious about your business, they expect to see your business online. Perhaps, they want to know about your reviews or the products or services. And not being able to present online, negatively affects the business.
3. Various Content To Offer
Digital marketing offers various content types to formulate your digital marketing strategy and campaign. Since the business is small, one must be careful while selecting the content types that best suit your business and resonate with the customers.
While ebooks, webinars, and whitepapers may not suit your business or may be time-consuming blogs and podcasts may work wonderfully. With that, if you’re carrying your business on more than one platform, the same kind of content may not work for all. Therefore, before making content for any platform, first, develop a strategic plan.
4. Automate Your Business
Being a small business, managing all by yourself can be a little tiring. Replying to the comments of the users on social media, writing blogs, publishing them, or posting content on social media can cost you your sleep and even your health.
But digital marketing is here to save you! There is always technology to make your work easier. For instance, you may use social media marketing tools to schedule your content and post it accordingly. For sending personalized emails, you may use email marketing tools to make your work easier.
5. Build Brand Awareness
Every business has a goal of building brand awareness. This is because, the more people know about your business and are familiar with it, the greater the chances that they become your potential customers.
Connecting with the customers on social media, targeting them with personalized emails, and solving their doubts and queries can help you with building brand awareness Though one cannot deny that big businesses spend their huge sums of money for their business, if you’re consistent at providing value to the users consistently, digital marketing provides many benefits to small businesses as well.
Careers in Digital Marketing in George Town
Digital marketing offers many high-paid and distinctly varied career opportunities. If you’re creative and have a curious mind combined with the desire to explore and learn, digital marketing is just for you!
Digital marketing careers like Video Marketing, SEO, Social Media Marketing, Email Marketing, SEM, Content writing, Data analysis, Marketing Automation, Copywriting, Web Design, and Web Development are too compelling to ignore and explore, while the list goes on and on.
There are many digital marketing career opportunities available in George Town. Don’t believe us? Let’s have a look at the digital marketing jobs available in George Town:
Surprising, right? Even though the pandemic has changed the dynamics of our life as well as that of business and digital marketing, the numbers will still increase with time. This is because more companies are adopting digital marketing seeing the benefits it offers.
As per WordStream, the digital marketing industry is worth $ 460 Billion! While there was a growth rate of 14% in digital marketing budget spending between 2020 and 2021. Also, according to the International Labor Statistics, the demand for marketing jobs is expected to increase by 10% by 2026!
All this indicates that the digital marketing industry is still growing and there will be many career opportunities as time pass. If you’re thinking to make a career in digital marketing, you must stop thinking and make a start!
FAQs – Frequently Asked Questions
Q. Why digital marketing is important for local businesses?
Digital marketing is important for local businesses as it offers many benefits over traditional marketing. Most importantly, it is cost-effective and allows local businesses to use their limited resources effectively, and efficiently.
Q. What are the 5 benefits of digital marketing?
As mentioned above, there are many benefits of digital marketing. Some of these are 1. Budget Friendly 2. Specific Targeting 3. Gain Credibility 4. Unlimited Strategy to Adopt and 5. Make Changes Whenever Desired.
Q. Why do we need digital marketing nowadays?
We need digital marketing nowadays because most of the customers are online these days. Thus, it becomes important to connect and target the customers online with the help of a well-planned strategy on the back.
Q. How is digital marketing successful?
Digital marketing is successful because it offers various opportunities for a business to improve its strategy and get sales and conversions. There are various types of digital marketing tactics you can try on many different marketing channels available.
Q. What are the latest trends in digital marketing?
The latest digital marketing trends include Instagram reels, YouTube shorts, micro-influencers, personalization, shoppable content, influencer marketing, WhatsApp marketing, geofencing, quora marketing, social media stories, and much more.
Digital marketing is a universe in itself. It has various aspects to learn and try on. Though it will be a little difficult to try it on your business if you’re new to this. But keeping in mind the benefits it offers, trying it can change your business for good. No matter even if you have a small business or a bigger one, it still can help you in generating leads and even sales.
If you’re looking forward to making a career in digital marketing after seeing its benefits, you may check out the MBA Level Digital Marketing Programme. With 2 months of internship, you’ll learn all the digital marketing skills needed to get you a good job.
We hope you had a great time reading this blog and it has enlightened you about the benefits of digital marketing in George Town. If you have any queries or doubts, please let us know in the comments below.