Top 10 Digital Marketing Skills in George Town With Essential Tools

Top 10 Digital Marketing Skills in George Town:

What Skills Do One Need to Be a Digital Marketer? 

1. Content Marketing

Source: Business2Community

Content is said to be the ‘king’ of your campaign, strategies, and, perhaps, your business. No campaign will provide any result without high-quality content. The importance of content in a business cannot be overemphasized. Every blog, article, ebook, whitepaper, webinar, social media post, and email comprises the content.

Customers are now seeking consistent value and if you can provide them with this regularly, then voila! But if you think that content marketing is just about content writing then you’re wrong. It is also about strategic planning, content research, and a data-driven mindset that can make content more compelling.

2. SEO

Source:  WordStream

Well, suppose you wrote a beautiful and thorough blog but it doesn’t rank on the search engine. What can be more disheartening? Or perhaps, it might be ranking on the second or third page of the search engine but still won’t make the difference. Wondering why? Because people usually don’t visit the second or third page of the SERP. They want the relevant content to provide value, quicker.

SEO is important for driving traffic to your website and most importantly, for ranking it in the search engine. But since the Google algorithm keeps updating and the importance of ‘long-tail keywords’ is skyrocketing, you must be updated. Consider the algorithm, and make a well-planned SEO strategy and you’re good to go!

3. Social Media Marketing

Source: Money

Nowadays, the importance of social media has increased significantly, and if you want to make a  career in digital marketing, you must develop social media marketing skills. This is the place where businesses find most of their customers in today’s world. Having developed these skills will help you use this to engage your audience for creating brand awareness.

But for a digital marketer, using social media is not just about posting content regularly. It is also about connecting and engaging with the customers and making them aware of your USP with your products and services. You must know about social media marketing, with the latest trends, hashtags, boost posts, and others.

4. Email Marketing

Source: HubSpot Blog

As of now, some people think of email marketing as an ‘old practice’. But one cannot deny the fact that it still works and is one of the most effective and successful ways to develop business relationships with your customers. Do you know that 81% of businesses still rely on email marketing? Or for every $1 you spend on email marketing, you can expect a return of $36?

Thus, email marketing is one of the most important skills in this digital world. But to think it’s just about sending an email is wrong. For this, you must analyze the click rates, create and run email campaigns, identify platform navigation, and most importantly, write persuading emails!

5. Data Analysis

Source: QuestionPro

If you’re running a campaign, you must be keen to know its performance and the results. And that’s what data analysis is all about! Data analytics is the process of collecting and processing data with the help of modern software and functional techniques to add meaning to it and to understand it better.

But it is not only about collecting and analyzing the data but also eliminating duplicate or irrelevant data from the piles of the database. But are you wondering why data analysis is important? Because if you don’t know your current performance, customers, and success or failure, how can you devise a strategy for later?

6. Customer Relation Management

Source: GOMAGE

Business is all about the customers. If there are no customers, a business will surely drown. It’s the customers who can make or break a business. Thus, understanding the customers and strengthening the relationship with them is of utmost importance. 

Customer Relationship Management is all about the strategies, plans, methods, and practices to analyze, build, and manage the relationships of the customers with the business. By understanding their needs and expectations from your business, one can interact with them on a personal and emotional level to maximize the customer experience.

7. Paid Advertising

Source: Social Media Magazine

Sometimes, ranking at the top of SERP or making users aware of your business through social media posts can be a difficult task. This is because, many businesses have the same objectives, and thus, the competition is intense. That’s when paid advertising skills came into the picture.

Social media platforms like Facebook or Instagram, or analytics software like Google Ads or Google Analytics, help you to increase your website visibility. With that, you also get the option to narrow down the audience, and guess what, you will be spending only on those, who tend to buy your products and services!

8. Storytelling

Source: 7 Wonders Cinema

A customer sees a huge number of ads every day. Being a soulless and inhumane marketer who is just eager to sell his product by spamming his customers won’t work anymore. Instead, one must adopt the method of crafting beautiful stories that can persuade the customers to take the desired actions.

Stories not only are engaging and compelling to read and hear. It also can leave a deeper impact on the customers. It can result in deriving more attention and developing a strong connection with the customers.

9. Better Listener and Learner

Being a  digital marketer, better listening and learning skills will never go in vain. No one knows when the Google algorithm may change or a new trend is introduced, so you must be adaptable to changes and keep learning new skills. For being a better learner, you must always ask questions.

Because asking questions will lead you to get better ideas and communicate more effectively. It helps you understand, inform and educate by diving into the nuances. This will lead to a better understanding of your business and the customers.

10. Curiosity With Creativity

Source: John Spencer

For being a successful digital marketer, you must be curious and have a creative mind. Have you ever wondered if your competitors face the same challenges that you do? What makes you different is how you tackle those hindrances, and that’s your creativity!

No matter what digital marketing career you’re working in, you must be creative. Whether it’s writing or designing, you must learn to be creative and add your touch to make up something fresh and compelling to read and hear.

Types of Digital Marketing Tools

Source: eduCBA

1. Social Media Marketing Tools

Managing all the content to post on various social media platforms can be a little hectic. But social media marketing tools will help you from the beginning of managing the content to scheduling and later posting it.  Since social media marketing is essential for brands, you must develop an effective social marketing strategy.

Tools like Hootsuite, Buffer, and Later can help manage the content of all platforms from one place. This will not only save you time but will allow you to invest it in more important aspects of the business. 

2. Email Marketing Tools

Since email marketing carries huge significance and can lead to successful marketing performance, email marketing tools like MailChimp, SendGrid, and HubSpot will help you send personalized and branded emails.

These tools will help you to create customized emails, upload the email database, conduct A/B tests, and analyze the performance to improve and work even better. This will help you to devise a customer management program to maximize the customer experience. 

3. SEO Tools

Ranking at the top of the search engine sounds cool, isn’t it? But it takes understanding and analysing the metrics to work more effectively and yield better results. SEO tools like SEMrush, Screaming Frog, Ahrefs, and Moz will guide you to make your website more visible in the SERP. 

SEO tools will help you understand metrics like CPC, search volume, or details about keyword research, online data, competitor analysis, extracting the data for review, or optimizing the Google campaign. This will help you discover and know your marketing insights better.

4. Content Marketing Tools

Creating high-quality and relevant content is the need of the hour if you’re running a business. For creating engaging content, you’ll need a great content marketing strategy with useful content marketing tools. MishGuru, Orson, and CrowdRiff are examples of such tools.

These tools will help you in the creation and storage of content across all digital platforms. While MishGuru will help with Instagram Stories and Snapchat, Orson will help you in the client-facing process.

5. Data Analysis

Analyzing the data is of huge importance to understand the progress of the campaigns and whether the efforts you’re putting in are yielding the desired result or not. But going through the piles of data a business generates every day, cannot be less than a herculean task.

Google Analytics, Whatagraph, Data Boards, and Google Data Studio are some of the data analytics tools that will make your work easier and less complicated. These will help you to track the metrics and make a report, and understand the social analytics data with a set of drag-and-drop tools.

FAQs – Frequently Asked Questions

Q. How can I learn digital marketing skills?

You can learn digital marketing through both an online and offline course. Since it’s the digital world, an online course is more recommended than an offline one as it allows learning from home in your comfort zone. For this, you may consider IIDE’s Online Digital Marketing Course in India which allows you to learn from industry experts in pre-recorded videos and live sessions.

Q. What are the types of digital marketing?

There are many types of digital marketing you may post in your business. Some of them are SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Display Advertising, Video Advertising, and Video Marketing.

Q. Why do we need digital marketing nowadays?

We need digital marketing nowadays because most of the customers are online these days. Thus, it becomes important to connect and target the customers online with the help of a well-planned strategy on the back.

Q. How is digital marketing successful?

Digital marketing is successful because it offers various opportunities for a business to improve its strategy and get sales and conversions. There are various types of digital marketing tactics you can try on many different marketing channels available.

Q. What are the latest trends in digital marketing?

The latest digital marketing trends include Instagram reels, youtube shorts, micro-influencers personalization, shoppable content, influencer marketing, WhatsApp marketing, geofencing, quora marketing, social media stories, and much more.

Conclusion

Digital marketing plays a very important role in today’s business. No matter if you have a big business or a small one, it’ll always have your back. Learning the above-mentioned skills will make the customer buying journey better and most importantly, will help you in your career. You don’t need to master these skills, just having basic knowledge will work.

If you want to master the aspect of digital marketing, you may check out the short-term certifications offered by IIDE. These courses will help you expand your knowledge and lessons taught by industry experts.

If you’re looking forward to making a career in digital marketing then you may opt for IIDE’s MBA-Level PG in Digital Marketing Program. This will help you dive deeper into the digital marketing world by mastering its nuances.

We hope that this blog has helped you find digital marketing skills in George Town and know and understand them better. If you have any doubts or queries, please let us know in the comments below.