Scope Of Digital Marketing In George Town – Latest Updates

Updated on: Sep 21, 2022
Scope of digital marketing in George Town - Featured Image

Are you curious to know about the scope of digital marketing in George Town? Do you want to know how soon digital marketing will develop? Yes, you are in the right location. We will cover every topic pertaining to George Town’s digital marketing landscape in our blog.

But first, let’s briefly discuss digital marketing, its significance, and how it developed both during and after COVID-19.

Digital marketing is the term for the online advertising of products and services, whether done on websites or social media networks. Modern digital marketing techniques include creating an online presence and promoting goods and services on social media.

With the help of digital marketing, businesses can reach customers all over the world, improve conversion rates, boost brand awareness, and do all of this at a cheaper cost. Customers’ loyalty may increase as a result, helping the business improve its reputation.

During COVID-19, almost all of the stores were shuttered. Many small businesses were in the red. At that point, individuals started to pay attention to digital marketing. Nowadays, people advertise on social media sites. Eventually, everyone will embrace this novel concept of digital marketing.

There is currently no turning back from the internet advertising, selling, and purchasing habits that everyone developed after COVID. Ongoing growth is anticipated for digital marketing. 

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Scope Of Digital Marketing In George Town Post Covid-19:

Digital marketing became more well-known when everything came to a standstill. During and after the epidemic, online marketing became more popular. On websites and social media platforms like Facebook, Instagram, and others, everyone began advertising their goods and services.

The rapid expansion of the IT sector is changing every aspect of corporate operations. E-commerce and online business are terms that are becoming more commonplace. Additionally, companies from all over the world can expand their customer bases and diversify their markets. In the approaching years, digital marketing may completely replace all previous marketing-related strategies and operations.

  • E-commerce market size

In George Town, COVID-19 caused an unanticipated increase in the market growth rate between 2020 and 2022. This habit led people to embrace online buying, and they never looked back. After the lockdown, people continued to purchase online, which led to e-retailers continuing to make money because COVID had no negative effects on their operations.

  • Use of Internet

Fast-moving consumer goods, personal care products, and grocery store goods are the main businesses propelling the growth of e-commerce. Consumer electronics, fashion and accessories, and wellness come after these sectors.

  • Online Shopping

Many people began doing their shopping online. People began buying everything from e-commerce websites gradually after starting with basic necessities like groceries.

Scope Of Digital Marketing In George Town For Startups:

In recent years, companies and brand owners have begun to fully grasp the potential of digital marketing. After all, digital marketing provides a range of analytical tools, such as Google AdSense and email marketing. With the use of these technologies, marketers may be able to successfully execute their promotional campaigns.

Scope Of Digital Marketing In George Town - Digital Marketing for Startups

(Source: Digital Academy India)

  • Content Marketing

Content is king when it comes to online marketing. Readers enjoy reading engaging information. For websites and social media platforms like Instagram and Facebook to attract visitors, it is essential to have extremely intriguing content. Engaging content will help increase brand recognition for the business.

  • Influencer Marketing

The business may be able to make more money if the correct connections are made with the right influencers at the right time. Influencers now play a big role in digital marketing. For instance, if a social media influencer is promoting your products on his or her channel, all of that person’s followers will probably buy them. Isn’t that amazing? Visit this blog to learn more about the benefits of influencer marketing.

  • Video Content

Who likes watching videos? Videos are quite alluring, right? So why not use video material on your website or social media apps to advertise your goods and services? Customers may be drawn to your goods or service by watching short films like reels on Instagram or shorts on YouTube.

  • Organic Search

Natural search results are those that show up on Google’s front page without being paid for. This inexpensive tactic is known as search engine optimization. On-Page SEO and Off-Page SEO are the two categories. With the use of SEO, a company can get a sizable amount of leads. Check out this blog if you’re interested in learning more about SEO tactics.

Scope Of Digital Marketing In George Town For Students:

  • Job Opportunities In Digital Marketing

Because of the demand for digital marketing experts in the sector, George Town is one of the largest markets for internet marketing. As a result, George Town today has a flourishing digital marketing industry with numerous career opportunities.

Digital marketing is used by all small, medium, and large businesses to reach their target market. There are thousands of job openings in George Town for a range of specialities in digital marketing. Many industries, including real estate, hospitality, retail, e-commerce, auto dealers, and advertising agencies, have a significant demand for a digital marketing expertise.

Scope of Digital Marketing in George Town - Job Statistics(Source:

Professionals in digital marketing are in high demand in George Town. The following are a few of the most in-demand jobs:

Executive in Digital Marketing and SEO
Social media coordinator
Copywriter or content creator
Internet marketers, among many others

By 2023, there will be a rise in these jobs. Additionally, in the near future, the demand for experts and specialists in digital marketing will double and triple. Therefore, be prepared to shine in the future with your knowledge of digital marketing.

  • Salary

There is no cap on how much your compensation can be. You will make more money if you start learning more about this area. Nothing is off-limits. The average pay for a digital marketing manager in George Town, though, is USD 70,000, according to Monster, and it’s expected to rise by 2023.

Scope Of Digital Marketing In George Town In The Future:

The prospects for digital marketing are excellent. George Town will experience tremendous growth in digital marketing. Online marketing has a lot of potentials but also needs work.

In the twenty-first century, digital marketing is the most significant marketing and brand-building channel. It has given established corporations and emerging businesses opportunities. Digital marketing is the area of George Town that is growing the fastest.

More swiftly than any other issue facing the globe now, digital marketing is advancing. After all, the adoption of digital marketing in George Town has been significantly influenced by the growth of electronic media. The primary factor driving digital marketing’s expanding influence in George Town is the employment of strategies that produce results more quickly and adaptably.

It is obvious that George Town offers a lot of potential for digital marketing. Learn everything there is to know about digital marketing right away to seize this fantastic opportunity.

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FAQs – Frequently Asked Questions

Q. What is the scope of digital marketing for small businesses?

Ans: Digital marketing’s reach is expanding quickly and will probably continue to do so for a very long time. Businesses are seeking a more engaging method of interacting with potential customers. The demand for digital marketers is rising along with the number of digital marketing firms.

Q. What is the scope of jobs in digital marketing?

Ans: There is a lot of demand for digital marketing skills in George Town. Some of the jobs available are SEO manager, content writer, social media manager, graphic designer, etc.

Q. How can I do digital marketing in George Town?

Ans: First, you must be clear with digital marketing concepts. For this, you can take up the best course available out there. Once you are clear with the concepts and the process, you can start your digital marketing agency.

Q. Is digital marketing a good career in George Town?

Ans: Yes, digital marketing is a very good career in George Town. Today, many jobs are available in this field. The demand for digital marketing experts in George Town is increasing day by day.

Q. Is digital marketing difficult?

Ans: Nothing is easy in the beginning. Once you start learning, everything will become easy. Digital marketing includes a lot of concepts, but once you start learning you can master it.


Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood the scope of digital marketing in George Town.

If you want a detailed course on digital marketing, then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in George Town.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

1 Comment

  1. Caleb Alabi

    Brilliant piece, I love how detailed each point is and how easy it is to understand.


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