5 Best Digital Marketing Courses in Durban To Scale-Up Your Digital Skills

Updated on: Feb 26, 2024
Digital Marketing Course in Durban - Featured Image

Looking for digital marketing courses in Durban? In this blog, we have penned down the top 5 Digital Marketing Courses in Durban, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills

In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.

Digital marketing has proved to be the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been generously recruiting digital marketers to carry out their digital marketing activities and curate impactful strategies to increase their reach and attract a wider audience. 

Moreover, researchers have discovered that digital marketing is the most feasible form of marketing and will be the sole form of marketing in the next ten years. The snapshot highlights the escalating number of internet users globally.

Digital Marketing Course in DURBAN - scope of digital marketing

Source: scope of digital marketing 

Hence, given the ever-rising scope, it seems like the right time to pursue a career in digital marketing.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA in Digital Marketing – PG Program and earn a degree from the comfort of your home.

 

Types of Digital Marketing Courses in Durban

Offline Courses:

To truly master digital marketing and gain in-depth expertise, offline programs are the way to go. Typically structured as Master’s or PG programs, these courses offer a comprehensive curriculum with a strong emphasis on advanced strategies, managerial skills, and practical training.

If you are young and have the time and energy to invest in your career, opting for an intensive PG Program in digital marketing. can be a game-changer. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a robust foundation for your career.

Recommended for: Recent graduates and those new to the field.

Online Courses:

Online digital marketing courses provide an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, allowing learners to gain a deeper understanding of the field.

For individuals with time commitments due to their job, business, or college, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.

Some online courses even offer hybrid options, combining online and offline elements to further enrich the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Durban for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Durban with placements in detail.

List of Top 5 Digital Marketing Courses in Durban

Here’s an overview of the top 5 digital marketing courses in Durban, their duration, and their reviews.

Institute Course Duration Reviews
IIDE – The Digital School 4 – 6 Months 4.8
(1099 reviews)
Digital Marketing Academy 5 Days (4 reviews)
Digital School of Marketing 3 to 4 Months 4.9 (223 Reviews)
The Knowledge Academy 8 Hours 3.9 (15 Reviews)
UpGrad 5 Months N/A

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies & Projects
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

Here’s what students have to say about IIDE:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Digital Marketing Academy

digital marketing courses in DURBAN - Digital marketing academy logo

Digital Marketing Academy was founded in 2011 by Dylan Kohlstädt. The institute has 20+ skilled trainers offering quality training in digital marketing. 

Have a look at their digital marketing course structure. 

Course Syllabus

  • Digital Strategy (Morning) and Email Marketing (Afternoon)
  • Social Media Marketing
  • Web Design, SEO, WordPress, Google Analytics, And Usability Testing
  • Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Course Duration and Fees

Digital Marketing Academy is #2 on our list of digital marketing courses in Durban. It is offered for a duration of 5 days. To learn more about their fees, contact them using the contact information given below.

Course Highlights

  • An Introduction to Digital Marketing, Marketing Strategy and Your Online Customers.
  • Social Media Marketing and Strategy, and Overview of Social Media in RSA, The Top Social Media Channels in RSA, Content Marketing and Blogging.
  • Email Marketing, Data Mining, and MailChimpEffective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), and User Testing.
  • Online Advertising, AdWords, Testing, and Tracking.
  • Practical work is required after each course, but what you’ve learned it into practice.
  • Plus a ton of resources, tools, and templates.
Course Benefits Matrix Digital Marketing Academy
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration and Fees

The duration of the digital marketing course is five days. To know about fees, contact the course providers using the contact details which are given below.

Course Placements

We were unable to find any information about its placement assistance as their placement page is currently inaccessible.

Course Reviews

Digital Marketing Academy has 5.0 stars on Google based on reviews.

Culture

Here’s a glimpse of student life at Digital Marketing Academy-

Contact Details

Phone Number: +27 21 554 2498
Email: info@digitalmarketingacademy.co.za

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

3. Digital School of Marketing 

digital marketing courses in DURBAN - DSM logo

The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa. 

The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.

Course Syllabus

  • WordPress 
  • Search Engine Optimisation 
  • Pay-Per-Click (PPC) 
  • Social Media Marketing Management 
  • Email Marketing
  • Mobile Marketing 
  • Digital Marketing Strategy 
  • Digital Copywriting
  • Content Marketing 
  • Marketing Management

Course Duration and Fees

Digital School of Marketing is #3 on our list of digital marketing courses in Durban. The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.

Course Highlights

  • Slides With Digital Marketing Information Pertaining to Each Module and Subject
  • Infographics Designed Specifically for Learning Outcomes
  • Videos Designed Specifically for the Learning Programme
  • Downloadable Ebooks of Every Lesson
  • Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
  • Formative Assessments, Multiple Choice Questions, and Summative Assessments
Course Benefits Matrix Digital School of Marketing
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

There is no course placement

Course Reviews

With a Google rating of 4.9 and 223 reviews the Digital School of Marketing offers a supportive environment for growth, though some find the assessments onerous if not approached strategically.

Culture

Here is a glimpse of the institute’s culture-

dsm

Contact Details

Phone Number: 0861428710
Email ID: info@digitalschoolofmarketing.co.za

 

4. The Knowledge Academy

digital marketing courses in DURBAN - Knowledge academy logo

The Knowledge Academy is a highly recognized institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries. 

The academy has trained over 1 million students and also won many international laurels.

Given below are the details of the digital marketing course structure.

Course Syllabus

  • What is Digital Marketing?
  • Impact of Digital Marketing on Business
  • Online Campaign Planning
  • Digital Marketing Techniques
  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing
  • Introduction to Mobile Marketing
  • Successes and Pitfalls of Social Media

Course Duration & Fees

The Knowledge Academy is #4 on our list of digital marketing courses in Durban. The duration of the digital marketing course is 8 hours and the fee is USD 565.

Course Highlights

  • Immediate Access for 90 days
  • Certificates on completion
  • Case studies
  • Exercise Files
  • Personal performance tool
  • 24/7 Support
  • Suits a busy Lifestyle & Independent Learners
  • Note-taking facilities
Course Benefits Matrix The knowledge Academy
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Large and powerful companies like Canon, Aramex, and Adidas who have a global reach are the placement partners of Upgrade which is great for both beginners and professionals to explore the global market with these companies.

Course Reviews

The Knowledge Academy is a digital marketing training institute that offers various courses for aspiring digital marketing professionals. The reviews for courses are generally positive, with students praising the course content, training quality, and placement support.

Culture

Here is a glimpse of the institute’s culture-

Contact Details

Phone: +27 800 780004
Email: info@theknowledgeacademy.com

 

5. upGrad

digital marketing courses in DURBAN - Upgrad logo

Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.

With a great media presence on platforms such as Business Standard, Livemint, and more, upGrad is one of the largest online higher education companies.

The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them.

upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.

Course Syllabus

  • Excel basics for marketers
  • Digital Marketing Metrics and Channels
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Display Advertising
  • Web Analytics
  • Content Marketing
  • Creating a blog
  • Programmatic ad-buying and display marketing
  • Email Marketing
  • Integrated marketing strategy
  • Soft skills of a digital marketer

Course Duration and Fees

UpGrad is #5 on our list of digital marketing courses in Durban. The duration of the digital marketing is 5 months and the fee is USD 268. 

Course Highlights 

  • One-on-one sessions
  • Career guidance
  • Placement support
  • Resume building
  • Mock interviews
  • Soft skill training
  • Learn from experts
  • Real-time industry projects
  • Certifications
  • Live and recorded sessions provided
Course Benefits Matrix upGrad
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Digital marketing courses in mumbai - upGrad Placement

Course Reviews

Many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com 

These were the top 5 digital marketing courses in Durban for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it. As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Duraban?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in Durban?

The fees for digital marketing courses in Durban on average range between USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for digital marketing courses in Durban?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. How much in demand is digital marketing?

Digital marketers and their related skill sets are among the top trending skills all around the world. Digital marketing skills rank among the top trending job skills such as data science and visualization and data management.

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

Q. Can I learn digital marketing by myself?

Yes, you can definitely learn digital marketing on your own, but the difference between theoretical and practical knowledge is quite large. Our advice; take a digital marketing course, then launch your career in it. In this way, you will not only gain experience but also get to apply what you have learned during the course.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

Q. Can I learn digital marketing by myself?

Yes, you can definitely learn digital marketing on your own, but the difference between theoretical and practical knowledge is quite large. Our advice; take a digital marketing course, then launch your career in it. In this way, you will not only gain experience but also get to apply what you have learned during the course.

Share post via

Q
Q

Schedule a Call

Q

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts