Top 7 Digital Marketing Courses in Kenya to Kick-Start Your Career

Updated on: Feb 28, 2024
Digital-Marketing-Courses-in-Kenya---Featured-Image

Searching for the best digital marketing courses in Kenya? If yes, then you are at the right place. We have come up with a listicle of the top 7 digital marketing courses in Kenya with all the necessary details like fees, curriculum, placements, and many more.

But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.

In today’s world, it seems as if digital marketing is everywhere. You cannot open a newspaper, listen to the radio, or watch television without coming across digital marketing. 

The companies have actively made a point of using digital marketing to promote and market their goods and services. This has led to an increase in demand for digital marketing skills and a career in digital marketing has some amazing benefits that come with it too.

Digital marketing courses in Kenya - Job Statistics

(Source: Linkedin.com)

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Kenya for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Kenya.

List of Top 7 Digital Marketing Courses in Kenya

Here’s an overview of the top 7 digital marketing courses in Kenya and their course benefits at a glance. All 7 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Boot Camp Digital

Digital marketing courses in Karachi - Bootcamp logo

Boot Camp Digital provides digital marketing training to businesses and also helps them upskill their marketing campaigns through social media. They have many companies including Fortune 500, start-ups, small businesses, etc. Their online training consists of many topics ranging from content marketing to Analytic reporting.

Course Syllabus

  • Marketing Strategy: “ANCRA”
  • Marketing Strategy: “ANCRA” – Attract
  • Marketing Strategy: “ANCRA” – Nurture
  • Cascading “GSOT”
  • Linking KPIs to “GSOT”
  • Beware Simplistic Measurement

Course Highlights

  • 3.5+ hours with 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
Course Benefits Matrix Boot Camp Digital
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at Boot Camp Digital. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.

Culture

For this course, we were unable to find any pictures of the student culture at Boot Camp Digital as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: +1 513 223 3878
Email: info@bootcampdigital.com

 

3. Hubspot

Digital marketing courses in South Africa - Hubspot logo

HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategies to grow traffic, convert leads, optimize websites, and create ads to reach the target audience. 

Course Syllabus

  • Digital Marketing Fundamentals
  • Building a content creation framework
  • How to find the SEO strategy that fits your business
  • Improving Website performance
  • Creating Quality Blog Content your audience loves to read and share
  • How to create a successful video marketing strategy
  • Developing a social media strategy
  • Introduction to Paid Search Advertising
  • Creating a High-performing email.

Course Highlights

  • Free course
  • Personalized training
  • Globally-recognized certifications
Course Benefits Matrix HubSpot
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at HubSpot. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

While HubSpot boasts a 4.0-star Google My Business rating, some reviewers found navigating their pricing structure and contract terms challenging. Users also expressed concerns about the complexity of the platform for smaller businesses and the lack of flexibility in downgrading plans. However, it’s important to note that these are just a few experiences, and your individual needs may vary.

Culture

For this course, we were unable to find any pictures of the student culture at HubSpot as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: +1 877-929-0687
Address:2 Canal Park, Cambridge, MA, United States

 

4. EduDelphi 

Digital Marketing Courses in kenya
EduDelphi, founded in 2015, is one of the leading digital marketing training institutes. It was founded by qualified professionals in order to meet the growing demand for skilled professionals by increasing job productivity. Each trainee receives customized training solutions based on their specific needs and requirements. They guarantee thorough training and education.

Course Syllabus

  • Introduction to Digital Marketing
  • Graphic Design using Canva
  • Build your WordPress Site
  • Search Engine Optimization (SEO)
  • Email Marketing & Influencer Marketing
  • Content Marketing
  • Social Media Marketing

Course Highlights

  • Certified & Professional Trainers
  • Live Instructor-Led Trainers
  • Cloud e-learning portal
  • Flexible Batch Timings
  • Placement 
  • Reputed Study Material
Course Benefits Matrix EduDelphi
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

Students from EduDelphi get placed at companies like –

EduDelphi Placement

Course Reviews

We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.

Culture

For this course, we were unable to find any pictures of the student culture at EduDelphi as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Course Details

Phone: +97143963634
Email: info@edudelphi.com
Website: www.edudelphi.com

 

5. OraDMT

Digital Marketing Courses in Nairobi
OraDMT offers digital marketing training in Kenya. Since their inception in 2015, they have taught and qualified more digital marketers in Kenya than any other organization. They provide a wide range of courses in a variety of fields, including digital marketing, design, business, finance and accounting, and many others. 

OraDMT provides an option to choose between online tutorials, online live teachers, or physical classrooms, as per your comfort. 

Course Syllabus

  • Introduction
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Content Management System
  • Search Engine Optimisation

Course Highlights

  • Access on tablet and phone
  • 56 Sessions
  • Certificate of completion 
  • Full Life-Time Access
  • 24/7 Support
Course Benefits Matrix OraDMT
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at OraDMT. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

With a 5.0-star Google My Business rating, OraDMT boasts a reputation for equipping students with practical skills in SEO, social media marketing, and more (as mentioned in Reviews 1 and 3). However, some, like the reviewer in Review 5, might find the focus on specific areas less comprehensive than a broader marketing education.

Culture

For this course, we were unable to find any pictures of the student culture at OraDMT as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Address: Westlands Business Centre, Chiromo Ln, Nairobi, Kenya
Phone: +254 745 564 273
Email: info@oradmt.com

6. NIIT

Digital Marketing Courses in New York - NIIT Logo

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. 

The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast and comprehensive array of talent development programs.

Course Syllabus

  • SEO Optimization (Both On Page And Off Page)
  • ROI Optimization
  • Website Building
  • Social Media Marketing
  • Influencer Marketing
  • Google Advertising Ecosystem

Course Highlights

  • 3 Job Interview Opportunities with Top Companies*
  • Live Mentor-led Sessions
  • Placement Support with Verified Records
  • Acquire Day 1 Job-Ready Skills with GenAI Edge
Course Benefits Matrix NIIT
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.

Culture

For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone No.: +1 777 4088738
E-mail: United States of America businessimpact@niit.com

7. EDULINK International College, Nairobi

digital marketing courses in Nairobi
EDULINK International College was established in the year 2014. They offer one of the best digital marketing courses in Kenya and also offer a wide range of professional job-oriented courses at the undergraduate level. Their courses are specially designed by industry experts and professionals for Undergraduates, Graduates, as well as working professionals. 

Course Syllabus 

  • Social Media Optimisation
  • Analytics
  • SMO
  • HTML5
  • CSS3
  • JavaScript
  • Analyze a Website’s performance

Course Highlights 

  • 10 Weeks Duration
  • Digital Marketing Certification from ICDL Africa
Course Benefits Matrix EDULINK International College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at Edulink International College. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

With a 4.3-star rating on Google My Business, Edulink International College receives praise for its experienced instructors (mentioned in Review 1) and modern facilities (highlighted in Review 5). However, limited reviews mentioning the curriculum or student outcomes make a comprehensive evaluation challenging. Consider researching the specific program and its career relevance before enrolling.

Culture

Here, a glimpse of student life at Edulink International College-

Edulink International College Student Culture

Contact Details

Phone: +254 702 684 392

Email:admission@edulink.ac.ke

Address: 2nd Floor, Prosperity House, Westlands Road.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Kenya?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing in demand in Kenya?

Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Q. Can I study digital marketing in Kenya?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

18 Comments

  1. S Pranay

    I love this blog! As someone interested in digital marketing, I appreciate the insights on courses available in Kenya. Has anyone here taken one? Any recommendations?

    Reply
  2. riya shirke

    Interesting blog about the best digital marketing courses in Kenya. I wonder which one offers the most hands-on experience? Does anyone have any experiences to share about these courses?

    Reply
  3. ruchika parab

    Kenya’s digital marketing courses offer practical skills, making them accessible to everyone. Valuable tools for online success and knowledge enhancement.

    Reply
  4. Roshan Ghanekar

    Explore a diverse range of digital marketing courses available in Kenya, offering valuable insights and practical skills to boost your online presence. Whether you’re a beginner or seasoned marketer, there’s a course suited to your needs. Dive in and elevate your digital marketing expertise effortlessly.

    Reply
  5. samar nadeem

    These courses in Kenya teach about digital marketing. It seems good and can help people learn useful skills for the internet. Excited to see how it helps people in this growing field.

    Reply
  6. S koyal sri

    looking for digital marketing courses in Kenya to boost your skills and career! Explore practical training and expert guidance for success in the digital world.

    Reply
  7. Sakshi Sawant

    Discovering digital marketing courses in Kenya is a great chance to learn useful skills for online marketing. From learning the basics of SEO to mastering social media strategies, these courses give you valuable tools to succeed online.

    Reply
  8. Ritesh Jadhav

    Fantastic insights into the digital marketing courses in Kenya! The detailed breakdown makes it easier for someone like me to choose the right course. Appreciate the valuable information shared here.

    Reply
  9. Riya Sankhe

    These digital marketing courses in Kenya give information about advanced skills, course structure, and duration. This article helps in making decisions about the quality of education that are well-informed.

    Reply
  10. Riya Choudhary

    “This blog on the 7 best digital marketing courses in kenya is incredibly helpful for students aspiring to enter the field. It provides comprehensive details on course offerings, duration, fees, and reputation of course providers, enabling informed decision-making. A valuable resource for anyone looking to kickstart their career in digital marketing!”

    Reply
  11. Sadhabi Dev

    Love this blog! It tells about the digital marketing courses in Kenya, and it feels fantastic to know about them. Any recommendations for someone completely new to the field?

    Reply
  12. SAMAR SHAIKH

    Explore innovative strategies and unleash your creativity in a dynamic learning environment. From SEO to social media, the courses of digital marketing in kenya offer a pathway to success in the digital age. Join now and discover the power of digital marketing.

    Reply
  13. Roshni Nandmaher

    Kenya’s digital marketing sector is expanding and providing both individuals and companies with great prospects. Here is a scope of the wide variety of courses available whether you want to advance your career or enter this exciting sector.
    This organization offers a wide range of solutions that are suitable for beginners, such as creating a WordPress website and learning the basics of SEO.

    Reply
  14. Riya Shrestha

    For aspiring marketers, this blog gives a thorough summary and perceptive analysis in addition to a clear road map for choosing the best digital marketing programs in Kenya. How can these courses’ practical training and industry ties, which emphasize real-world knowledge and connections, help shape the future of digital marketing professionals in Kenya?

    Reply
  15. Roshni Nandmaher

    Pretty Helpful…Kenya’s digital marketing sector is expanding and providing both individuals and companies with great prospects. Here is a scope of the wide variety of courses available whether you want to advance your career or enter this exciting sector. This organization offers a wide range of solutions that are suitable for beginners, such as creating a WordPress website and learning the basics of SEO.

    Reply
  16. Roshni Nandmaher

    Pretty much helpful… Kenya’s digital marketing sector is expanding and providing both individuals and companies with great prospects. Here is a scope of the wide variety of courses available whether you want to advance your career or enter this exciting sector.
    This organization offers a wide range of solutions that are suitable for beginners, such as creating a WordPress website and learning the basics of SEO.

    Reply
  17. sahil jaiswal

    How do you think digital marketing courses offered by IIDE in Kenya cater to the specific needs and trends of the local market, and what impact do you envision these courses having on the professional landscape in Kenya?

    Reply
  18. sahil jaiswal

    What innovative approaches or specialized modules do you think IIDE’s digital marketing courses in Kenya offer to address the distinct challenges and opportunities present in the local market, and how do you believe these courses contribute to the advancement of digital skills among Kenyan professionals

    Reply

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