Searching for the best digital marketing courses in Kenya? If yes, then you are at the right place. We have come up with a listicle of the top 7 digital marketing courses in Kenya with all the necessary details like fees, curriculum, placements, and many more.
In today’s world, it seems as if digital marketing is everywhere. You cannot open a newspaper, listen to the radio, or watch television without coming across digital marketing.
The companies have actively made a point of using digital marketing to promote and market their goods and services. This has led to an increase in demand for digital marketing skills and a career in digital marketing has some amazing benefits that come with it too.
(Source: Linkedin.com)
Now you may wonder: what makes you eligible for a digital marketing course?
There eligibility criteria for enrolling in a digital marketing course is very basic. You can learn if you’re a graduate student, a working professional, or even if you haven’t completed graduation. It will totally depend on the course you opt for.
The digital marketing certification courses merely require a class 12 passing certificate whereas, for post-graduation level digital marketing programs, you need a graduation degree from a university-recognized college.
Also Read: 7 Tips to Choose the Best Digital Marketing Course For You
Now without wasting much time let’s jump into the listicle of the top 7 best digital marketing courses in Kenya.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Kenya are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Boot Camp Digital – Industry-accredited course
- Hubspot – Globally-recognized certifications
Now, let’s continue with the blog and understand the top 7 digital marketing courses in Kenya with placements in detail.
List of Top 7 Digital Marketing Courses in Kenya
Here’s an overview of the top 7 digital marketing courses in Kenya, their duration, and the fees of the course.
INSTITUTES | DURATION | FEES |
---|---|---|
IIDE – The Digital School | 4 -6 Months | USD 1,500 – 2,000 |
BootCamp Digital | N/A | USD 997 |
Hubspot | 4 Hours | N/A |
EduDelphi | N/A | N/A |
OraDMT | N/A | N/A |
NIIT | 146 Hours | N/A |
EDULINK International College | 10 Weeks | N/A |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
Criteria | ACDM | PCDMS |
---|---|---|
Duration | 4 Months | 6 Months |
Live Projects & Assignments | 4 | 7 |
Certifications Offered | Yes | Yes |
Placement Assistance | Yes | Yes |
Interpersonal & Corporate Skills | Yes | Yes |
Agency & Leadership Skills | No | Yes |
Project Management | No | Yes |
Case Studies from Harvard Business Review | No | Yes |
Simulation from Harvard Business Review | No | Yes |
Syllabus
Courses | Modules Covered |
---|---|
Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
IIDE’s Online Courses | Duration | Fees (USD) |
---|---|---|
Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Boot Camp Digital
Boot Camp Digital provides digital marketing training to businesses and also helps them upskill their marketing campaigns through social media. They have many companies including fortune 500, start-ups, small businesses, etc. Their online training consists of many topics ranging from content marketing to Analytic reporting.
Course Syllabus
- Digital Marketing Strategy
- Digital Measurement
- Email marketing
- Websites
- SEO Training
- Google Analytics
- Digital Advertising
- Social Media Strategy
- BONUS:
- High-Impact Training
- Digital Tool Reviews
Course Duration & Fees
The course can be completed within a week or a year at most at your own pace. The fee for the course is USD 997.
Course Highlights
- Industry accredited
- 41+ hours and over 250 videos
- Access for 1 year (with updates)
- Downloads: templates, checklists, and tip sheets
- 1:1 Office hours with an instructor
- Monthly Q&A call and updates
- Private Facebook group
Contact Details
Phone: +1 513 223 3878
Email: [email protected]
3. Hubspot
HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategy to grow traffic, convert leads, optimize websites and create ads to reach the target audience.
Course Syllabus
- Digital Marketing Fundamentals
- Building content creation framework
- How to find the SEO strategy that fits your business
- Improving Website performance
- Creating Quality Blog Content your audience loves to read and share
- How to create a successful video marketing strategy
- Developing a social media strategy
- Introduction to paid search Advertising
- Creating a High- Performing email.
Course Duration and Fees
The duration of the course is 4 hours. The information regarding the program fee is not available. Please contact the provider for more details.
Course Highlights
- Free course
- Personalized training
- Globally-recognized certifications
Contact Details
Phone: 1-888-482-7768
Address: 25 First Street, 2nd floor, Cambridge, MA 02141, United States
4. EduDelphi
EduDelphi, founded in 2015, is one of the leading digital marketing training institutes. It was founded by qualified professionals in order to meet the growing demand for skilled professionals by increasing job productivity. Each trainee receives customized training solutions based on their specific needs and requirements. They guarantee thorough training and education.
Course Syllabus
- Introduction to Digital Marketing
- WordPress Website Designing & Planning
- Search Engine Optimization (SEO)
- Email Marketing & Influencer Marketing
- Mobile Marketing
- Video Marketing
- Social Media Optimization & Marketing
- Search Engine Marketing (SEM/PPC)
- Content Marketing
- Online Reputation Management
- Google Analytics / Web Analytics
- Google Certification Exams
Course Duration & Fees
The details regarding the duration of the course and fees are not available. You may reach out to them using the contact details given below, for more detailed information.
Course Highlights
- Certified & Professional Trainers
- Live Instructor-Led Trainers
- Cloud e-learning portal
- Flexible Batch Timings
- Placement
- Reputed Study Material
- 30+ Hours Of Recorded Videos
- 100+ Training Slides
- Doubt clearing sessions
- Practice Questions
- 365 Days Of Access To ELearning Portal
- 24*7 Support
- Instructor-Led
Course Details
Phone: +97143963634
Email: [email protected]
Website: www.edudelphi.com
5. OraDMT
Digital Marketing Training is provided by OraDMT in Kenya. They began operations in 2015 and have trained and certified more digital marketers in Kenya than any other digital marketing institute. They provide a wide range of courses in a variety of fields, including digital marketing, design, business, finance and accounting, and many others.
OraDMT provides an option to choose between online tutorials, online live teachers, or physical classrooms, as per your comfort.
Course Syllabus
- Consumer Behavior Today
- Social Media Marketing
- Content Development
- Mobile Marketing
- Mobile Ad Effectiveness
- Search Engine Optimization (Seo)
- Content Marketing
- Video Marketing
- Affiliate Marketing
Course Duration & Fees
The course duration & fees depend upon the particular course you have chosen. For more detailed information you can contact the institute with the contact details given below.
Course Highlights
- Access on tablet and phone
- Certificate of completion
- Learn from professionals
- 24/7 Support
Contact Details
Phone: +254 745 564 273
Address: TRV Office Plaza, Nairobi Westlands
Email: [email protected]
6. NIIT
NIIT is a leading Skill and Talent Development Corporation that was founded in 1981 to assist the IT industry in overcoming its human resource challenges. They have now significantly expanded their business and are present in 40 countries.
They offer a variety of courses, including Banking, Finance, Digital Marketing, Management Education, Retail Sales Enablement, and many others. Their Digital Marketing course is one of their best courses. They cover all of the modules required to be known as a digital marketer.
Course Syllabus
- Overview of Marketing
- Digital Marketing and Opportunities
- Website fundamentals and tools
- Social Media Marketing
- Content Planning & Promotion
- Email Marketing
- Digital Analytics
- Mobile Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Inbound Marketing
Course Duration & Fees
The duration for the diploma in digital marketing course is 146 hours and the fee details are not available. You can reach out to them using the contact details given below.
Course Highlights
- Certifications
- Expert Trainers
- 24/7 Support
Contact Details
Phone: 0742376314 / 0742373284
Email: [email protected]
Address: 1st Floor Barclays Plaza, Loita St. Nairobi KE
7. EDULINK International College, Nairobi
EDULINK International College was established in the year 2014. They offer one of the best digital marketing courses in Kenya and also offer a wide range of professional job-oriented courses at the undergraduate level. Their courses are specially designed by industry experts and professionals for Undergraduates, Graduates, as well as working professionals.
Course Syllabus
- Search Marketing
- Social Media Marketing
- Social Media Optimization
- Content Marketing
- Affiliate Marketing
- Inbound Marketing
- Email Marketing
- Lead Numbering
- Legal, Ecommerce
- Web Technologies
- Analytics
Course Duration & Fees
The duration of this course is for 10 weeks (3 hours per day & 2 days per week). And the fee-related details are not available. You may reach out to them with the help of the contact details given below.
Course Highlights
- 10+ Modules
- 4+ Certifications
- Access to Digital Marketing Tools
- 24/7 Support
Contact Details
Phone: +254 702 684 392
Email: [email protected]
Address: Edulink International College Nairobi, P.O Box 21091- 00505, Nairobi, Kenya, 2nd Floor Prosperity House, Westlands Road, Nairobi
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Kenya?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing in demand in Kenya?
Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.
Q. Can I study digital marketing in Kenya?
Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Conclusion
Digital marketing techniques have become more of a requirement than a qualification in today’s world.
We have listed some of the best digital marketing courses in Kenya, now you are left with selecting the best and the suitable course for yourself.
The above digital marketing courses in Kenya have made digital marketing more accessible and understandable, and the current covid scenario has made it more difficult for people to enter public spaces, curbing many institutions from offering offline classes.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!.
Connect with us at [email protected] for a free counseling session so we can help you better understand what IIDE has to offer. For some more options, here’s a list of digital marketing courses in Nairobi, Ghana, Cape Town, and Johannesburg.
We hope you enjoyed reading the blog. If you have any suggestions or queries, then let us know in the comments section below. We would love to hear from you.
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