If you are looking for the best digital marketing courses in New York, then you are at the right place.
This blog consists of the 11 best digital marketing courses in New York along with all the relevant details like the course syllabus, fees, duration, etc.
Let’s get started with understanding the basics of digital marketing. Digital Marketing is a marketing strategy or in simple words, a promotion strategy to market your products or services through digital platforms.
Scope of Digital Marketing
All businesses, even startups, are now interested in digital marketing. New York is one of the world’s fastest-growing cities, which means there is a strong need for digital marketing services such as search engine optimization, social media marketing, website development, etc.
Businesses are switching from conventional marketing tactics to digital marketing tactics. Companies are therefore seeking digital marketers to help them maintain their position in the market. Due to the high demand for digital marketers, companies are paying them quite generously. Hence, the scope of digital marketing is immense currently.
Importance of Digital Marketing
Due to the pandemic, it has become important to choose online modes to reach out to a wide range of customers, which is possible by adopting digital marketing. As there were restrictions in most countries across the globe, companies needed to target customers who were home ridden to earn more profit and to expand their market.
Search engine optimization and pay-per-click, social media marketing, and email marketing connect companies with ideal customers, resulting in improved brand visibility and credibility. We have written a blog on the importance of digital marketing for businesses to learn more about why it’s important.
Read more about the benefits of digital marketing to get a clear idea before adopting necessary strategies for your company.
Now, let’s see the demand for digital marketing professionals near New York and other parts of the USA:
(Source: Indeed.com)
That’s a whopping number of jobs currently open in New York! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.
What Makes an Ideal Digital Marketing Course?
Choosing a digital marketing course can be overwhelming. This blog helps you narrow down your options. Any digital marketing course offering these benefits will assure you a great return on investment and significant career growth.
✅AI Integrated Tools And Syllabus
AI-integrated syllabus ensures that you are on par with AI tools that are currently widely used in the industry. It provides you with both concept and hands-on experience on how to use various AI tools to automate your digital marketing efforts.
✅Placement Assistance
It’s important that you look for an institute that not only connects you with potential employers but also assists you in resume building and AI interview preparation to enhance your chances of landing a job.
✅Module Specific Instructors
Since digital marketing covers a vast number of topics, it’s important that every module is taught by subject matter experts. Make sure that for every new topic, there is a different instructor who can teach you the basic and advanced sections of the topic.
✅Case Studies & Projects
Case study-based learning will help you get a better idea of how the skills taught to you will be implemented in real life. It will also put you in scenarios where you will have to implement what you have learned in real-life situations.
✅Doubt Solving
Having doubt-solving sessions provides an opportunity for students to clarify concepts and address any confusion. These sessions offer individualized support, allowing instructors to tailor their explanations to meet each student’s specific needs.
✅Mandatory Internships
Mandatory Internships provide students with practical, hands-on experience in their chosen field, helping them bridge the gap between theory and practice. Internships are a great way for students to build their resumes and get real-world experience in their careers.
✅Self-paced Course
A self-paced course will provide you with flexibility in time. Learners can set their own schedules and progress through the material at their own pace, accommodating work, family, and other commitments.
✅Micro Batch Size
In small class sizes, personalized attention and active participation are paramount. With micro-batches, you’ll have more opportunities to interact with instructors, ask questions, and engage in meaningful discussions. This fosters a conducive learning environment for optimal comprehension.
✅Dedicated Hiring Portal
Hiring portals are great ways for you to connect directly with potential employers. It can help you browse job listings, submit applications, and kickstart your digital marketing career seamlessly. This invaluable resource also streamlines the job search process, giving you a competitive edge in the market.
List of Top 9 Digital Marketing Courses in New YorkNew York
Here’s an overview of the top 9 digital marketing courses in New York and their course benefits at a glance. All 9 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
| Course Benefits Matrix | Ai Integrated Syllabus | Module Specific Instructors | Case Studies & Projects | Mandatory Internships | Self-paced Course | Micro-Batch Size | Dedicated Hiring Portal |
|---|---|---|---|---|---|---|---|
| IIDE – The Digital School | ✅ | ✅ |
✅ (Harvard Business Review case studies) |
❌ | ❌ | ✅ | ✅ |
|
General Assembly
|
❌ | ✅ | ✅ | ❌ | ❌ | N/A | N/A |
| Noble Desktop | ❌ | ❌ | ✅ | ❌ | ❌ | ✅ | ❌ |
| Simplilearn | ✅ | ✅ | ✅ | ❌ | ❌ | N/A | ✅ |
|
ISB Executive Education
|
❌ | N/A | ✅ | ❌ | ❌ | N/A | ✅ |
| Stern NYU | ✅ | N/A | ✅ | N/A | ❌ | N/A | ✅ |
| NIIT | ✅ | N/A | ✅ | N/A | ❌ | ❌ | ✅ |
| Brain Station | ❌ | ✅ | ✅ | ❌ | ❌ | N/A | ✅ |
| Knowledge Hut | ❌ | ✅ | N/A | ❌ | ❌ | N/A | N/A |
| Coursera | ❌ | N/A | ✅ | ❌ | ✅ | N/A | N/A |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. General Assembly
General Assembly is leading and fastest-growing in providing education & career transformation. It has the specialization to create the students who do have in-demand skills to meet today’s challenges.
The digital marketing training program as offered by General Assembly in New York gives programs in web development, data science and analysis, user experience design, product management, and more.
Course Syllabus
- Objective-First Marketing
- Customer Insights
- Social Media
- Paid Search
- SEO and Content Strategy
- Google Analytics
- Email Marketing
Course Highlights
- 20 hours of premium self-led content, including lessons, videos, quizzes, and projects
- 5 one-on-one sessions with an expert mentor, who can break down concepts, answer questions, and offer project feedback
- 12-month access to GA’s learning platform, available anytime across devices.
- Downloadable study guides and project toolkits
- A letter of completion
Course Duration and Fees
The course is offered for a duration of 8 weeks
The course costs $950.00.
Contact Details
Phone Number: +6531589593
Email ID: [email protected]
3. Noble Desktop
The digital marketing courses designed by Noble Desktop are well-designed by the top of the digital marketing experts who do have a proven record of increasing online sales and conversions for many businesses operating in New York and across the world. Know the best of the secrets of SEO, or you can even join their complete digital marketing program as well.
Course Syllabus
- Digital Marketing Strategies
- SEO
- Google Ads
- Google Analytics
- Instagram Marketing
- Facebook and Linkedin Marketing
- Video Marketing (YouTube)
- Content Marketing (Blogs and Twitter)
Course Highlights
- 78 hours of hands-on instruction
- Live, project-based training from experts
- Retake for free within 1 year
- Verified digital certificate of completion
- Licensed by NYS Department of Education
- Flexible payment plans
Course Duration and Fees
The course is offered for a duration of 78 hours and costs 3,295 USD.
Contact Details
Phone Number: +1-212-226-4149
Email ID: [email protected]
4. Simplilearn
Simplilearn is one of the world’s leading institutes which provides digital marketing courses by Search Engine Journals. It has helped various students and professionals acquire certificates and upskill themselves. Simplilearn has had various online boot camps.
Course Syllabus
- SEO, Content Marketing, Pay-Per-Click, and Digital Analytics
- Social Media, Mobile Marketing and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Certification Program
- Advanced Social Media (With OMCP Voucher)
Course Highlights
- Live coaching
- Program Certificate
- Tool based learning
Course Duration and fees
Simplilearn offers a 3-month online digital marketing course.
The fee for the course is USD 806.61 + taxes.
Contact Details
Phone No.: 1800-212-7688
Email ID is not provided. Kindly contact the institute for the same.
5. ISB Executive Education
The Digital Marketing and Analytics program from ISB will enable you to understand digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize ROI.
Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.
Course Syllabus
- Marketing in the Digital World
- Customer in the digital world
- Paid Ad Campaigns
- Email, display, and social media advertising
- Digital Strategy Analytics
- Emerging technologies in digital marketing
Course Highlights
- 128 recorded videos
- 20 assignments and quizzes
- 6+ case studies
- 10+ discussion boards
- 21 live online sessions
- 3 workshop with job placement assistance
Course Duration and Fees
The duration of this course is of 3 months i.e. 4-6 hours/week.
The fee for the digital marketing program is USD 1343.55 + Taxes.
Contact Details
Phone No.: +91 40 2300 7000 / +91 172 459 0000
Email: [email protected]
6. Stern NYU
The New York University Leonard N. Stern School of Business (commonly referred to as NYU Stern, The Stern School of Business, or simply Stern) is the business school of New York University, a private research university based in New York City. Founded in 1900, Stern is one of the oldest and most prestigious business schools in the world.
Course Syllabus
- Digital Marketing Fundamentals
- Digital Strategy
- Advertising
- Digital Media Innovation
- New Media in Marketing
- Social Media & Mobile Technologies
- Social Media and Digital Marketing Analytics
Course Highlights
- 200 electives and over 20 specializations
- A specialization includes 9 credits or about 3 courses
Course Duration and Fees
Course Duration and Fees are not provided. Kindly contact the institute for the same.
Contact Details
Phone No.: (212) 998-0600
Email: [email protected]
7. NIIT
NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements.
The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast and comprehensive array of talent development programs.
Course Syllabus
- Website Design and SEO
- SMM
- Paid Marketing in the Google Ecosystem
- E-commerce
Course Highlights
- Online Mentor led
- Day 1 Job Ready
- Hands-On Course
- Placement Assurance
Course Duration and Fees
The duration of this course is of 20 weeks.
The fee for the course is USD 930 + Taxes.
Contact Details
Phone No.: +91 (124) 4293000
E-mail: [email protected]
8. Brain Station
BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age.
Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.
Course Syllabus
- Marketing Strategy Foundations
- Attracting & Engaging Audiences
- Digital Marketing Analytics
- Social Media Marketing
- Email Marketing
Course Highlights
- Online classroom. Live and expert-led.
- Ideal for learners looking to upskill.
- Build an interview-ready portfolio project.
- Earn a BrainStation Digital Marketing Certificate.
Course Duration and Fees
The duration of the course is of 2.5 months.
Fee details are not provided. Kindly contact the institute for the same.
Contact Details
Contact details are not provided. You can visit their website for more details.
9. Knowledge Hut
Knowledge Hut is one of the reputed institutes for Digital Marketing and provides a wide variety of Digital Marketing Courses for the benefit of those who are inclined to learn Digital Marketing. The courses provided by them have intensive pieces of training and detailed course material on the strategies needed to improvise the exposure and visibility of your business website.
They have expert training faculty and high-quality materials and case studies with three months of access to the users.
Course Syllabus
- Business Strategy and Marketing
- Brand Strategy
- Budgeting and Planning
- Presenting and Storytelling
- Segmentation Targeting and Experimentation
- Statistics and Data visualization
- Email Marketing
- Search Marketing
- Social Media Marketing
- Influencer Marketing
- Facebook Marketing
- Display Advertising
- Twitter, Linkedin Advertising
Course Duration & Fees
The duration of this digital marketing course in New York is 6 months and the fee for the same is USD 1413.
Course Highlights
- Learn from experts
- Access to various digital marketing tools
- Practical learning approach
- Certifications
- 24/7 Support
Contact Details
Phone: +61-290995641
10. Coursera
Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. They offer a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.
Course Syllabus
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Principles
Course Highlights
- Shareable Certificate
- 100% online courses
- Flexible Schedule
- Beginner Level
- Approximately 8 months to complete
Course Duration and Fees
The course is completely online. So you can start anytime.
Fee details are not provided. Kindly contact the institute for the same.
Contact Details
Contact details are not provided. You can visit their website for more details.
Things to Keep in Mind While Choosing a Course
If you are struggling to find which digital marketing course suits you, you are not alone. To help you figure it out below are some points you should consider before taking any course.
The institution’s reviews and rankings
When enrolling in a course, it is always a good idea to read reviews from other students. You can also check if the institution has been ranked by any reputable publications. High rankings and positive reviews are indicators of a quality course. On the other hand, if the course has negative reviews such as a track record of low placement rates or if it lacks recognition from reputable industry players, you may want to reconsider your choice.
Expected Course Outcome
Having a clear idea of what you want to achieve by taking a particular course can always help you narrow down your options.
For instance, if your goal is to gain a basic-level knowledge of digital marketing, go for courses like Fundamentals of Digital Marketing by Google. On the other hand, if you want to become a certified digital marketer, taking a course like IIDE’s Online Digital Marketing Course can be a great option for you.
Demo Lecture
Many course providers often offer free demo lectures. You should take one to get a better understanding of their teaching style, course content, and instructor expertise. It can be a great opportunity for you to ask questions to the instructor and get feedback from them. If you are taking a highly advanced course, taking a demo lecture can be a great way for you to decide if you’re ready for the challenge.
Learning Methodology
Learning methodology is an important factor to consider while choosing a course. Before choosing any course, you should always ask yourself following questions:
- Do you prefer to learn in a classroom setting or are more comfortable learning online?
- Do you learn best by listening to lectures, reading, or doing hands-on exercises?
You should also check if the course primarily focuses on theoretical knowledge, or does it offer practical hands-on experience. Practical training is often more valuable in the digital marketing field as it equips you with real-world skills for success in the industry.
Conclusion
With FAQs, we come to the end of our blog. We hope you got your desired information out of the various courses we listed above along with in-depth details of the courses.
We recommend checking out IIDE if you want to start learning digital marketing. Although, if you need expertise in certain skills of digital marketing like SEO, Data Analytics, Google Ads, Social Media Marketing, Facebook Ads, E-Commerce Management, E-mail Marketing, and more, you must start with these short-term courses in digital marketing. Avail a free counseling session with IIDE’s team of expert counselors by writing at [email protected].
We hope you liked this blog and if you have any queries, drop them in the comment section below and we will get back to you as soon as possible.
FAQs – Frequently Asked Questions
Q. Which is the best institute for Digital Marketing in New York?
Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in the top companies.
Q. What is the eligibility criteria to get into a digital marketing course?
Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a postgraduation program, you require a graduation degree from a recognized college.
Q. What will be the cost of a digital marketing course?
Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.
Q. Is it hard to get a job in digital marketing?
Ans. Getting into the digital marketing industry is not at all difficult because of the wide range of opportunities in it. One must have a basic knowledge and passion for digital marketing to start their career.
Lastly, having a Digital Marketing Certification from a well-recognized institute will ensure that your resume catches attention amongst your peers.
Q. Is Digital Marketing a good career?
Ans. Yes, digital marketing is a good career choice. Being one of the fastest-growing industries, careers in digital marketing are highly dynamic with interesting challenges and opportunities. By having expertise in relevant digital skills, you can bag a well-paying job in a good position.
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