MBA in digital marketing salary in Durban in 2024

Updated on: Dec 23, 2023

MBA in Digital Marketing is a two-year management course that provides training and awareness of the use of marketing tools on digital platforms. The MBA is one of the most popular courses in Durban as well as worldwide. According to a GMAC survey conducted by Corporate Recruiters (CRS).

MBA in Digital Marketing salary in Durban differs based on parameters such as location, Institutions, companies, and many others. MBA in digital marketing in South Africa for a manager is 480,000 per annum.

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Benefits of MBA in Digital Marketing in Industries

In this thriving industry, there is always a demand for digital marketing professionals. As the world steadily moves towards complete digitalization, this demand will only grow therefore providing ample opportunities in the digital marketing industry for individuals.

  1. Greater Flexibility– Since Digital Marketing is based online, your geographical location hardly matters. After the Covid-19 pandemic, working from home became the norm and this means that as a Digital Marketing professional, you can perform your duties anywhere and everywhere. This gives you some flexibility to do your work, which is not possible with traditional marketing approaches. 
  2. Cost-Efficient – An MBA in Digital Marketing does not require a very high investment. The degree is reasonable and cost-effective and is in-demand. It adds weight to your resume and implies that you are fit for any kind of marketing role. This degree gives you an edge over the others who are competing for the same jobs. 
  3. Knowledge Enhancement – An MBA in Digital Marketing helps you acquire knowledge about business administration as well as several marketing concepts. With this enhanced knowledge that you gain, you can apply it in various fields and across different industries.
  4. Future Scope – After completing your MBA in Digital Marketing, there are several options available for individuals who wish to pursue higher studies. They may pursue a PhD in Business Management, a Doctor of Business (DBA), Project Management Professional (PMP) among others, which may help them expand their earning potential and also increase their knowledge.
  5. Better Salary – Since the scope of digital marketing is increasing worldwide, the demand for individuals with an MBA in Digital Marketing is also increasing. However, since the demand for marketing professionals is higher than the supply, it will prove beneficial for employees. If you have a strong skill set and expertise, you are more likely to get a higher and better salary.

MBA in Digital Marketing Salary in Durban

The salary after an MBA in Digital Marketing depends on the years of experience and personal skills that the professionals have. The average MBA in digital marketing salary in Durban ranges from Rs. 3 lakhs to Rs. 9 lakhs.

MBA in digital marketing career path Expected average salary
Digital Marketing Executive Rs. 330,000
Social Media Manager Rs. 452,000
Advertising Manager Rs. 330,000
Brand Manager Rs. 420,000
Market Research Analyst Rs. 520,000
Affiliate Marketing Manager Rs. 44,000(PER MONTH)
E-Commerce Manager Rs. 660,000
Web Analyst Rs. 490,000
SEM Specialist Rs. 598,000

Here is a list of the expected average salaries for the various MBA in digital marketing career options:

There is a wide range of career opportunities after an MBA in Digital Marketing. Some popular career options include social media manager, marketing analyst, web developer, SEM specialist, content creator, advertising manager, and more, therefore these are the various career options for an MBA in digital marketing.

A career in digital marketing after an MBA  is huge because digital marketing is the marketing department’s future. Digital marketing is electronic marketing where they advertise and promote their products on social media, emails, websites, and much more. 

MBA in Digital Marketing has a massive job opportunity abroad. The sectors include marketing and sales, information technology, product-based companies, banking sectors, and much more.

Top Companies

Listed below are the top international companies that hire MBA in Digital Marketing aspirants:

  1. Google
  2. Facebook
  3. LinkedIn
  4. Twitter
  5. Instagram
  6. Paytm
  7. Google pay

Required Skills for MBA in Digital Marketing in Durban

Pursuing an MBA in digital marketing course or making a career in this field requires a natural aptitude for it. Apart from that, the key skills required to be a successful digital marketing professional are listed below:

  1. Leadership Skills
  2. Business Acumen
  3. Marketing Acumen
  4. Communication Skill
  5. Analytical Skill
  6. Pulse on Technology
  7. Innovation and Creativity.

Career Prospects of MBA in Digital Marketing in Durban

Digital Marketing is catching up fast in Durban. It is one of the top emerging marketing fields where there is a large demand for professionals who understand the use and operation of social media and other digital platforms for marketing the product or service.

Ever since the digital revolution in Durban and the arrival of smartphones and cheap internet, digital marketing has taken center stage in the marketing sphere. Since a large part of the population spends a considerable time on social media, companies find it the best platform to attract and engage customers. Thus, the a need for digital marketing.

Career prospects after completing the MBA in Digital Marketing degree are very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. It is estimated that in the coming years, over 75 percent of marketing budgets will go into Digital Marketing.

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FREQUENTLY ASKED QUESTIONS

1. Why digital marketing is important for marketing?

What is the importance of digital marketing marketing allows brands to reach their target audience and promote their product/service. Although this is also the objective of a traditional marketing campaign, digital marketing enables brands to target a more specific audience or niche.

2. Is MBA digital marketing easy?

In contrast to any other course, digital marketing course is a non-technical course. It is easy to train and easily understood.

3. Does an MBA in digital marketing have scope?

As one of the fastest-growing industries, the scope of pursuing a career in Digital Marketing is immense.

4. Is MBA in digital marketing a good option?

Both an MBA in Digital Marketing and an MBA in marketing are great choices for students as well as professionals. All-in-all, it depends upon the interests and wants of the students.

5. Is MBA in digital marketing in demand?

An MBA in Digital Marketing is an in-demand course. The MBA in digital marketing career options are also increasing with the need for businesses to have a robust online presence.

6. What are the job prospects after MBA in Digital Marketing?

Job prospects after an MBA in Digital Marketing include Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager, and SEO Manager.

7. What is the average salary offered to a digital marketing manager?

The average salary for a digital marketing manager is 4-9 lakh per annum. The remuneration increases as one gains experience in this field.

8. Who should opt for an MBA in Digital Marketing?

Those who have a flair for and interest in the field of marketing should opt for an MBA in digital marketing course so that they are well-trained to join the workforce. Also, people who have strong leadership skills and wish to shape their careers in the field of marketing can opt for this course for detailed knowledge.

Conclusion

We would suggest you go through the above It has all the information that you need to know an MBA in digital marketing in Durban, An MBA in digital marketing is a 2-year course that helps you to understand the meaning and fundamentals of digital marketing in Durban.

By all the above points you’ll be getting information on the scope , salaries, and in the end FAQs that are frequently asked questions where you all can go through as it clears your doubts as well. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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