5 Best Digital Marketing Courses in Nigeria With Course Details

Updated on: Feb 26, 2024
Digital-Marketing-Courses-in-Nigeria-Featured-Image

Are you looking for the best digital marketing courses in Nigeria? This blog contains a list of the top 5 digital marketing courses in Nigeria including important details needed to make your choice easier like the course details, duration, fees, curriculum, and more.  

But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.

The Internet has allowed companies of all sizes to effectively track, target, and market to their audiences. Therefore, people with Digital Marketing skills are in higher demand.

Enrolling in a digital marketing course is the best investment one can do to further their careers or build one.  As a result, we’ve created a selection of the best 5 digital marketing courses in Nigeria to assist you in achieving your goal.

The rapid digital transformation across companies in Nigeria has led to an ever-increasing demand for digital marketing professionals in Nigeria. Don’t believe us? Here’s a snapshot of what the job market looks like right now:

Digital Marketing Jobs in Nigeria

Source: Indeed.com

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Nigeria for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Nigeria.

 

List of Top 5 Digital Marketing Courses in Nigeria

Here’s an overview of the top 5 digital marketing courses in Nigeria and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Simplilearn

digital marketing courses in canada - Simplilearn logo

Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.

Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.

Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.        

Course Syllabus

  • SEO
  • Mobile Marketing
  • Email Marketing
  • Strategies for Paid Campaigns
  • B2B Marketing
  • Affiliate Marketing

Course Highlights

  • Learn 35+ digital marketing tools
  • Industry-recognised Digital Marketing Specialist certificate from Simplilearn
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
  • Free Meta Certified Digital Marketing Associate exam voucher worth $99
Course Benefits Matrix Simplilearn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

Students from Simplilearn get placed at companies like –

Simplilearn Placement

Course Reviews

Simplilearn has a 4.4 rating and 627 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.

Culture

For this course, we were unable to find any pictures of the student culture at Simplilearn as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

3. Boot Camp Digital

Digital marketing courses in Karachi - Bootcamp logo

Boot Camp Digital provides digital marketing training to businesses and also helps them upskill their marketing campaigns through social media. They have many companies including Fortune 500, start-ups, small businesses, etc. Their online training consists of many topics ranging from content marketing to Analytic reporting.

Course Syllabus

  • Marketing Strategy: “ANCRA”
  • Marketing Strategy: “ANCRA” – Attract
  • Marketing Strategy: “ANCRA” – Nurture
  • Cascading “GSOT”
  • Linking KPIs to “GSOT”
  • Beware Simplistic Measurement

Course Highlights

  • 3.5+ hours with 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
Course Benefits Matrix Boot Camp Digital
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at Boot Camp Digital. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.

Culture

For this course, we were unable to find any pictures of the student culture at Boot Camp Digital as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: +1 513 223 3878
Email: info@bootcampdigital.com

 

4. International Institute Of Digital Marketing

Digital marketing courses in Toronto- international institute of digital marketing

Founded in 1990 by several long-time marketers in the United States, the International Institute of Digital Marketing certifies digital marketers. Having years of experience in business, marketing, and more, they have combined their knowledge to create IIDM. The International Institute of Digital Marketing puts forth a great deal of energy, dedication, and strength to ensure that Digital Skills and the principles of Digital Marketing are accessible to every individual who needs to develop their marketing skills in the digital age.

Course Syllabus

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

Course Highlights

  • Weekly Commitment: Tailored to individual preferences, with a suggested 8 hours per week.
  • 40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule.
  • 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support.
Course Benefits Matrix International Institute of Digital Marketing
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at the International Institute of Digital Marketing. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.

Culture

For this course, we were unable to find any pictures of the student culture at the International Institute of Digital Marketing as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Email: support@iidm.world

Address: 3201 Dallas Pkwy #200-253, Frisco, TX 75034, United States

5. Digital Marketing Skill Institute

digital marketing courses in lagos
Tobi Asehinde, the founder of Digital Marketing Skill Institute, has grown his company from a university bedroom to a global enterprise with over 115,384 people trained in 37 countries across four continents, as well as offices in the United States and Nigeria. 

They provide students with courses and training in order to encourage them to start their own businesses. They want to be the best. They charge reasonable fees for their courses. Let’s look at their course syllabus to find out more about their programs.

Course Syllabus

  • Digital Marketing Fundamentals
  • Search Engine Optimization (SEO)
  • WordPress Website and E-commerce
  • Lead Generation
  • Email Marketing
  • Content Marketing
  • Social Media Advertising

Course Highlights 

  • Real-Time Human Support Via Live Chat
  • Private Coaching and Supportive Community
  • Online Live Question And Answer Class To Learn From, Meet Friends, and Get Personalised Help
  • 1-to-1 Remote Support with a Dedicated Coach
Course Benefits Matrix Digital Marketing Skill Institute
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Students from Digital Marketing Skill Institute (DMSI) get placed at companies like – 

Digital Marketing Skill Institute (DMSI) Student Placement

Course Reviews

With a 4.8-star Google My Business rating, Digital Marketing Skill Institute (DMSI) garners praise for its supportive environment and effective instruction. Students commend the dedication of coaches who “repeatedly teach until you understand” and “offer valuable insights and guidance.” Additionally, the curriculum is lauded for being “comprehensive” and “user-friendly,” effectively preparing graduates for the demands of digital marketing. While some reviews highlight the intensity of the program, they ultimately recommend DMSI for those seeking a comprehensive and impactful learning experience.

Culture

For this course, we were unable to find any pictures of the student culture at Digital Marketing Skill Institute (DMSI) as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: +234 816 528 9018
Address: DigitalMarketingSkill Institute Services Limited. 72B Surulere Way, Dolphin Estate, 101222, Ikoyi, Lagos, Nigeria

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Nigeria?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing in demand in Nigeria?

Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Q. Can I study digital marketing in Nigeria?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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