7 Best Digital Marketing Courses in South Africa with Course Details

Updated on: Dec 28, 2022

The digital marketing industry has been booming across the world and South Africa is no exception to this! In this blog, we’ve outlined the top 7 digital marketing courses in South Africa to help you embark on a successful career in this industry.

To help you make a well-informed decision, we have included important details about the courses such as the course syllabus, duration and fees, official websites, and more.

With the ever-increasing scope of digital marketing in South Africa, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than in other industries. Let’s have a look at what the job market looks like for digital marketing professionals in South Africa:

Digital Marketing Jobs in South Africa

Source: Indeed.com

That’s a whopping number of jobs currently open in South Africa! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You


Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in South Africa are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Hubspot – Globally-recognized certifications
  • Udemy – Full lifetime access

Now, let’s continue with the blog and understand the top 7 digital marketing courses in South Africa with placements in detail.

List of Top 7 Digital Marketing Courses in South Africa

Here’s an overview of the top 7 digital marketing courses in South Africa, their duration, and the fees of the course.

IIDE – The Digital School 4 – 6 Months USD 1,500 –  2000
Hubspot 4 Hours N/A
Udemy 34.5 Hours N/A
Digital School of Marketing 3-4 Months N/A
Vega School of Brand Leadership 3 Years N/A
Digital Marketing Academy 5 Days N/A
UCT 10 Weeks N/A


1. IIDE – The Digital School


IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes


Digital Marketing Courses - IIDE Course Curriculum


Courses Modules Covered
Advance &
Professional Course
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing


Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools


Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:


Here’s what students have to say about IIDE:


Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Hubspot

Digital marketing courses in South Africa - Hubspot logo

HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategy to grow traffic, convert leads, optimize websites and create ads to reach the target audience. 

Course Syllabus

  • Digital Marketing Fundamentals
  • Building content creation framework
  • How to find the SEO strategy that fits your business
  • Improving Website performance
  • Creating Quality Blog Content your audience loves to read and share
  • How to create a successful video marketing strategy
  • Developing a social media strategy
  • Introduction to paid search Advertising
  • Creating a High- Performing email.

Course Duration and Fees

The duration of the course is 4 hours. The information regarding the program fee is not available. Please contact the provider for more details.

Course Highlights

  • Free course
  • Personalized training
  • Globally-recognized certifications

Contact Details

Phone: 1-888-482-7768
Address: 25 First Street, 2nd floor, Cambridge, MA 02141, United States

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. Udemy

Digital marketing courses in South Africa - Udemy logo

In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.

Course Syllabus

  • Introduction
  • Define your business and target audience
  • Brand Identity
  • Content Marketing Basics
  • Websites 101
  • Email marketing
  • Copywriting
  • SEO (Search Engine Optimization).
  • Facebook Group (Social media marketing)
  • Facebook Pages (Social media marketing)
  • Facebook Creator Studio (Social media marketing)
  • Facebook Ads (Social media marketing)
  • Facebook Retargeting (Social media marketing)
  • Facebook For Local Business (Social media marketing)
  • Google Ads
  • Google Analytics
  • Social Media Marketing – Twitter – Instagram – Pinterest – Linkedin
  • Youtube Marketing
  • Video marketing and Video production
  • Podcasting
  • Quora
  • How to create a WordPress Website.

Course Duration and Fees

The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute

Course Highlights

  • 34.5 hours on-demand video
  • 18 articles
  • 25 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of completion

Contact Details 

Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States

4. Digital School Of Marketing

Digital School of Marketing Logo - Digital Marketing Courses in South Africa

The Digital School of Marketing (DSM) is one of the best institutes for accredited digital marketing courses in South Africa. They are also an endorsed member of CPD Certification Service of the UK which makes their courses internationally transferable and endorsed. 

Course Syllabus

  1. Introduction to Digital Marketing
  2. Introduction to WordPress
  3. Marketing Communication Concepts
  4. SEO and Web Analytics
  5. Social Media Marketing
  6. Content Marketing and Digital Copy Writing
  7. Writing Advertising Copy
  8. Paid Advertising and Marketing
  9. Advertising on Social Media Platforms
  10. Email Marketing
  11. Mobile Digital Marketing

Course Duration and Fees

The Digital School of Marketing is #4 on our digital marketing courses in South Africa list. The course is offered between a duration of 3-4 months. To learn more about their fees, contact them using the contact information given below.

Course Highlights

  • After successful completion of a programme with Digital School, your personal details are uploaded onto the MICT SETA National Learner DataBase, to make sure that qualification details are updated on a government regulated database.
  • Additionally, to being MICT SETA accredited with a SAQA aligned qualifications Digital School of Marketing holds various other endorsements which enable your courses to be both locally and internationally transferable and recognised within the Marketing, Advertising and Media industry.

Contact Details    

Address: 1st floor, 292 Surrey Ave, Ferndale, Randburg, 2196, South Africa.
Phone Number: 086 142 8710
Email: info@digitalschoolofmarketing.co.za

5. Vega School of Brand Leadership

Vega School of Brand Leadership Logo - Digital Marketing Courses in South Africa

Vega is an educational brand of the Independent Institute of Education and was formed in 1999. Their main aim was to educate the young minds of South Africa in order to keep pace with the changing, new global world.  

Course Syllabus

Year 1

  • Digital Marketing 1
  • Digital Citizenship
  • Marketing 1
  • Business Management 1
  • Economics 1
  • Accounting 1
  • Applied Communication Techniques

Year 2

  • Digital Marketing 2
  • Online Marketing 2
  • Business Management 2A: Entrepreneurship
  • Business Management 2B
  • Project Management
  • Economics 1

Year 3

  • Digital Marketing 3
  • Business Management 3
  • Information and Knowledge Management
  • Information Systems Strategy
  • Introduction to Research
  • Business Project
  • Research Practice

Course Duration and Fees

Vega School of Brand Leadership is #5 on our digital marketing courses in South Africa list. The course is offered for a duration of 3 years. To learn more about their fees, contact them using the contact information given below.

Contact Details

Phone Number: +27 (0)11 521-4600
Email: jhb@vegaschool.com

6. Digital Marketing Academy

Digital Marketing Academy Logo - Digital Marketing Courses in South Africa

Digital Marketing Academy was founded in 2011 by Dylan Kohlstädt. Her experience coupled with 20+ skilled trainers, learning digital marketing from this institute will definitely prove beneficial to your career.

Course Syllabus

  • Digital Strategy (Morning) and Email Marketing (Afternoon)
  • Social Media Marketing
  • Web Design, SEO, WordPress, Google Analytics And Usability Testing
  • Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Course Duration and Fees

Digital Marketing Academy is #6 on our digital marketing courses in South Africa list. It is offered for a duration of 5 days. To learn more about their fees, contact them using the contact information given below.

Course Highlights

  • An Introduction to Digital Marketing, Marketing Strategy and Your Online Customers.
  • Social Media Marketing and Strategy, and Overview of Social Media in RSA, The Top Social Media Channels in RSA, Content Marketing and Blogging.
  • Email Marketing, Data Mining and MailChimpEffective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), User Testing.
  • Online Advertising, AdWords, Testing and Tracking.
  • Practical work required after each course, put what you’ve learned into practice.
  • Plus a ton of resources, tools and templates.

Contact Details

Address: Unit 2 & 3, Eden on the Bay, Big Bay, Cape Town, 7441, PO Box 20167, Big Bay, 7441.
Phone Number: +27 21 554 2498
Email: info@digitalmarketingacademy.co.za


University of Cape Town Logo - Digital Marketing Courses in South Africa

The University of Cape Town (UCT) is South Africa’s oldest and one of the best teaching and research institutions. It was founded in 1829 as a school and was later converted into a university between 1880 and 1900. They believe in equal opportunity for all and are vocal about safeguarding human rights. 

Course Syllabus

  1. Introduction to digital marketing
  2. Website design and development
  3. Web analytics
  4. Search engine optimization
  5. Online copywriting
  6. Online advertising and PPC
  7. Social media and web PR
  8. Email marketing
  9. Mobile marketing
  10. Digital marketing strategy

Course Duration and Fees

The University of Cape Town is #7 on our digital marketing courses in South Africa list. The course is offered for a duration of 10 weeks excluding the orientation. To learn more about their fees, contact them using the contact information given below.

Course Highlights

  • An understanding of the various elements and channels that make up a holistic digital marketing strategy.
  • Practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
  • The knowledge that is transferable to a broad range of contexts and industries, across different career levels.

Contact Details    

Address: University of Cape Town, Private Bag X3, Rondebosch 7701, South Africa.
Phone Number: +27 87 551 8063
Email: uctonline@getsmarter.com

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in South Africa?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing in demand in South Africa?

Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Q. Can I study digital marketing in South Africa?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.


We hope you found the information on the digital marketing courses in South Africa useful, and you can now effectively apply for the course. All these institutes provide various courses with their own specifications.

There’s nothing like learning digital marketing from practicing professionals, and IIDE’s Online Digital Marketing Course brings them to your screen, in your home. 

Well, that’s it, folks! We hope this list of digital marketing courses in South Africa helped you pick the best-suited course.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


  1. Akshit Bansal

    Very helpful. Kindly someone tells me the admission procedure for this course and also any other advanced or more vast course.

    • Mamta Shroff

      Hi Akshit, to know more about the admission procedure, you can reach out to our academic counsellors at admissions@iide.co or +91 9619958615.

  2. Sai Prathik

    The information in the blog was quite insightful.

    • Mamta Shroff

      Thank you Sai for reading this blog! To read more such informative blogs, check out IIDE’s knowledge portal with interesting blogs, case studies and presentations.

  3. shreya tiwari

    A well informative blog. Thank you for the amazing insight!

    • Mamta Shroff

      Hi Shreya, thank you for reading!

  4. Deepika tomar

    How to know which course is the best for you?

    • Mamta Shroff

      Hi Deepika, how good is the course for you depends upon how industry-relevant it is. How easy would it be for you to find a job in this competitive environment with a particular digital marketing course? For example, IIDE offers an Industry Recognised Certification and 100% Placement Assistance. This makes it easier for IIDE’s top recruiters such as Nykaa, Zomato, Kinnect, Schbang, etc to hire digital marketing experts. Hope this helped!

  5. Adeyemi Ogunlade

    I have checked digital marketing courses on different blogs and IIDE The Digital School keeps topping the list.

    • Mamta Shroff

      Hi Adeyemi, glad to know that you found IIDE the best out of all the recommendations!

  6. Gurvi

    Thankyou for the article it really helped to get all the information at one place

    • Mamta Shroff

      Hi Gurvi, thank your for reading!

  7. Tanishka Makode

    Found this blog really helpful. Thank you so much.

    • Mamta Shroff

      Hi Tanishka, we believe in providing complete and true information so that the reader finds the answers to all doubts at one place itself. You can read more such informative blogs on IIDE’s Knowledge Portal.

  8. Vy

    What is the scope of Digital Marketing in the next 10 years?

    • Mamta Shroff

      If digital is the future, then the scope of digital marketing will survive for more than 10 years! To know more about the scope of digital marketing, read this blog!

  9. Nainika Maheshwari

    Does the eligibility criteria for IIDE’S digital marketing course require a graduate degree?

    • Mamta Shroff

      Hi Nainika, if you are opting for the MBA in Digital Marketing, you need to be a gradaute. But otherwise, the eligibility criteria is 12th Grade Pass (10+2). However, anyone above the age of 16 is applicable for the course as well.

      To know more about the admission process, you can write to us at admissions@iide.co or reach out to us on +91 9619958615.

  10. Japsirjan Kaur

    What are the eligibility criteria for joining IIDE’s Digital marketing course

    • Mamta Shroff

      Hi Japsirjan,

      The eligibility criteria is 12th Grade Pass (10+2). However, anyone above the age of 16 is applicable for the course as well.

      To know more about the admission process, you can write to us at admissions@iide.co or reach out to us on +91 9619958615.

  11. Vipul Jain

    These digital marketing courses in South Africa provide a comprehensive foundation for anyone looking to navigate the dynamic landscape of online marketing. From SEO essentials to social media strategies, each course offers practical insights and hands-on skills. The detailed course descriptions make it easy to choose the right program based on individual needs and goals. Whether you’re a beginner or seeking to enhance your digital marketing expertise, this curated list simplifies the decision-making process, ensuring a valuable and tailored learning experience in the South African context.

  12. Yashita Agicha

    This digital marketing course in South Africa is a fantastic opportunity for anyone who wants to level up their skills in the ever-changing world of online marketing. It covers important areas like SEO, social media marketing, and analytics, giving participants the knowledge they need to thrive in today’s digital landscape. It’s awesome to see initiatives like this empowering people to stay ahead in the digital marketing realm in South Africa!

  13. Yash Dhoka

    This comprehensive guide provides valuable insights into the top digital marketing courses available in South Africa, making it easier for aspiring professionals to choose the right path for their career advancement.

  14. Yug Kohli

    In the ever-changing corporate world of today, looking into digital marketing courses in South Africa is a smart decision. The site offers insightful analysis of the different possibilities, facilitating the selection of the best curriculum for ambitious marketers.


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