The digital marketing industry has been booming across the world and South Africa is no exception to this! In this blog, we’ve outlined the top 5 digital marketing courses in South Africa to help you embark on a successful career in this industry.
To help you make a well-informed decision, we have included important details about the courses such as the course syllabus, duration and fees, official websites, and more.
Before you choose to pursue a career in digital marketing, let’s take a look at the digital marketing jobs available in South Africa:
Source: Indeed.com
Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You
Top 5 Digital Marketing Courses in South Africa
Now, without further delay, let’s dive into the top 5 institutes offering digital marketing courses in South Africa:
1. IIDE – Indian Institute of Digital Education
IIDE is India’s leading institute for digital marketing. Awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020, IIDE is now going global and raising the bar of imparting education all over.
We call it the futuristic way of learning. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from outdated PPTs. We believe in a customized, concise, and real-world relevant curriculum.
And with Covid-19 making it evident that the sooner we start adapting to the online medium, the better it’s going to be for us. IIDE has already taken a step further.
IIDE offers a comprehensive Online Digital Marketing Course with 13+ Certifications with an advanced teaching methodology. Students will learn from high-quality self-paced video courses curated and led by top industry professionals & experts.
The next step would be to attend the weekly live online sessions with the trainers to solve doubts, queries, learn through fun activities and revise the topics.
For additional questions and doubts, students can also avail themselves of 1-on-1 mentoring sessions with the trainers for a detailed query-solving session.
Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.
Course Syllabus
- Digital Scenario in India
- E-Commerce Marketing
- Search Engine Optimization (SEO)
- How to Monetize Your Blog
- Search Engine Marketing (SEM) – Google Ads
- Content Marketing
- Advance Content Strategy
- Design Essentials
- Social Media Marketing
- Influencer Marketing
- Brand Reputation Management
- Web Analytics
- Creative Strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization (ASO)
- Website Planning & Development
- AD Psychology
- Copywriting
Course Faculty
Each subject at IIDE is taught only by a professional who has been practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. Below mentioned are just a few of the trainers:
Course Duration & Fees
The duration of the online digital marketing course in South Africa is 3 – 4 months which comes down to approximately 12 hours per week. The fee for the course is ZAR 13,123 (Approx) + Taxes with a 0% EMI option available.
This fee might sound a little bit on the higher side but have a look at the course highlights:
Course Highlights
- 40+ Hours of Video Learning
- 70+ Hours of Live Learning
- 20+ Industry Tools Mastery
- 7 Modular Assignments
- 13+ Certifications
- 8 Brand Projects
- 1-on-1 Mentoring
- 1 Final Project
- 100% placement assistance
- 250 + Hiring Partners
- 0% EMI Option
- Super Sessions
- Expert faculty
- Career guidance
- Learn from Experts
- Live Q&A
- Resume & Interview Training
Certifications Offered
On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.
On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.
Where IIDE’s alumni are now:
Here’s a sneak peek of what it is like studying at IIDE from the Batch of 2020:
Also, do you want to know how it is like learning from Mr. Karan Shah, CEO and IIDE’s Founder himself? Sign up for a free masterclass led by him. Learn from the best and then make your decision.
Contact Details
Phone: +91 7304442840
Email: connect@iide.co
Website: iide.co
2. Digital School Of Marketing
The Digital School of Marketing (DSM) is one of the best institutes for accredited digital marketing courses in South Africa. They are also an endorsed member of CPD Certification Service of the UK which makes their courses internationally transferable and endorsed.
Course Syllabus
- Introduction to Digital Marketing
- Introduction to WordPress
- Marketing Communication Concepts
- SEO and Web Analytics
- Social Media Marketing
- Content Marketing and Digital Copy Writing
- Writing Advertising Copy
- Paid Advertising and Marketing
- Advertising on Social Media Platforms
- Email Marketing
- Mobile Digital Marketing
Course Duration and Fees
The Digital School of Marketing is #2 on our digital marketing courses in South Africa list. The course is offered between a duration of 3-4 months. To learn more about their fees, contact them using the contact information given below.
Course Highlights
- After successful completion of a programme with Digital School, your personal details are uploaded onto the MICT SETA National Learner DataBase, to make sure that qualification details are updated on a government regulated database.
- Additionally, to being MICT SETA accredited with a SAQA aligned qualifications Digital School of Marketing holds various other endorsements which enable your courses to be both locally and internationally transferable and recognised within the Marketing, Advertising and Media industry.
Contact Details
Address: 1st floor, 292 Surrey Ave, Ferndale, Randburg, 2196, South Africa.
Phone Number: 086 142 8710
Email: info@digitalschoolofmarketing.co.za
3. UNIVERSITY OF CAPE TOWN (UCT)
The University of Cape Town (UCT) is South Africa’s oldest and one of the best teaching and research institutions. It was founded in 1829 as a school and was later converted into a university between 1880 and 1900. They believe in equal opportunity for all and are vocal about safeguarding human rights.
Course Syllabus
- Introduction to digital marketing
- Website design and development
- Web analytics
- Search engine optimization
- Online copywriting
- Online advertising and PPC
- Social media and web PR
- Email marketing
- Mobile marketing
- Digital marketing strategy
Course Duration and Fees
The University of Cape Town is #3 on our digital marketing courses in South Africa list. The course is offered for a duration of 10 weeks excluding the orientation. To learn more about their fees, contact them using the contact information given below.
Course Highlights
- An understanding of the various elements and channels that make up a holistic digital marketing strategy.
- Practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
- The knowledge that is transferable to a broad range of contexts and industries, across different career levels.
Contact Details
Address: University of Cape Town, Private Bag X3, Rondebosch 7701, South Africa.
Phone Number: +27 87 551 8063
Email: uctonline@getsmarter.com
4. Vega School of Brand Leadership
Vega is an educational brand of the Independent Institute of Education and was formed in 1999. Their main aim was to educate the young minds of South Africa in order to keep pace with the changing, new global world.
Course Syllabus
Year 1
- Digital Marketing 1
- Digital Citizenship
- Marketing 1
- Business Management 1
- Economics 1
- Accounting 1
- Applied Communication Techniques
Year 2
- Digital Marketing 2
- Online Marketing 2
- Business Management 2A: Entrepreneurship
- Business Management 2B
- Project Management
- Economics 1
Year 3
- Digital Marketing 3
- Business Management 3
- Information and Knowledge Management
- Information Systems Strategy
- Introduction to Research
- Business Project
- Research Practice
Course Duration and Fees
Vega School of Brand Leadership is #4 on our digital marketing courses in South Africa list. The course is offered for a duration of 3 years. To learn more about their fees, contact them using the contact information given below.
Contact Details
Phone Number: +27 (0)11 521-4600
Email: jhb@vegaschool.com
5. Digital marketing Academy
Digital Marketing Academy was founded in 2011 by Dylan Kohlstädt. Her experience coupled with 20+ skilled trainers, learning digital marketing from this institute will definitely prove beneficial to your career.
Course Syllabus
- Digital Strategy (Morning) and Email Marketing (Afternoon)
- Social Media Marketing
- Web Design, SEO, WordPress, Google Analytics And Usability Testing
- Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Course Duration and Fees
Digital Marketing Academy is #5 on our digital marketing courses in South Africa list. It is offered for a duration of 5 days. To learn more about their fees, contact them using the contact information given below.
Course Highlights
- An Introduction to Digital Marketing, Marketing Strategy and Your Online Customers.
- Social Media Marketing and Strategy, and Overview of Social Media in RSA, The Top Social Media Channels in RSA, Content Marketing and Blogging.
- Email Marketing, Data Mining and MailChimpEffective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), User Testing.
- Online Advertising, AdWords, Testing and Tracking.
- Practical work required after each course, put what you’ve learned into practice.
- Plus a ton of resources, tools and templates.
Contact Details
Address: Unit 2 & 3, Eden on the Bay, Big Bay, Cape Town, 7441, PO Box 20167, Big Bay, 7441.
Phone Number: +27 21 554 2498
Email: info@digitalmarketingacademy.co.za
Conclusion
We hope you found the information on the digital marketing courses in South Africa was useful, and you can now effectively apply for the course. All these institutes provide various courses with their own specifications.
There’s nothing like learning digital marketing from practicing professionals, and IIDE’s Online Digital Marketing Course brings them to your screen, in your home.
Well, that’s it, folks! We hope this list of digital marketing courses in South Africa helped you pick the best-suited course.
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