The digital marketing industry has been booming across the world and South Africa is no exception to this! In this blog, we’ve outlined the top 5 digital marketing courses in South Africa to help you embark on a successful career in this industry.

To help you make a well-informed decision, we have included important details about the courses such as the course syllabus, duration and fees, official websites, and more.

With the ever-increasing scope of digital marketing in South Africa, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than in other industries. Let’s have a look at what the job market looks like for digital marketing professionals in South Africa:

Source: Indeed.com

That’s a whopping number of jobs currently open in South Africa! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You

Top 7 Digital Marketing Courses in South Africa

Now, without further delay, let’s dive into the top 5 institutes offering digital marketing courses in South Africa:

1. IIDE

IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods. 

IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.

3-Teacher Method via A 4-Step Methodology 

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations. 

Here’s what students have to say about IIDE:

Course Syllabus

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. 

Below mentioned are just a few of the trainers:

Our Students Work on Brands Like

Placement Partners

Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

 

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  

4. Digital School Of Marketing

The Digital School of Marketing (DSM) is one of the best institutes for accredited digital marketing courses in South Africa. They are also an endorsed member of CPD Certification Service of the UK which makes their courses internationally transferable and endorsed. 

Course Syllabus

1. Introduction to Digital Marketing
2. Introduction to WordPress
3. Marketing Communication Concepts
4. SEO and Web Analytics
5. Social Media Marketing
6. Content Marketing and Digital Copy Writing
7. Writing Advertising Copy
8. Paid Advertising and Marketing
9. Advertising on Social Media Platforms
10. Email Marketing
11. Mobile Digital Marketing

Course Duration and Fees

The Digital School of Marketing is #4 on our digital marketing courses in South Africa list. The course is offered between a duration of 3-4 months. To learn more about their fees, contact them using the contact information given below.

Course Highlights

• After successful completion of a programme with Digital School, your personal details are uploaded onto the MICT SETA National Learner DataBase, to make sure that qualification details are updated on a government regulated database.
• Additionally, to being MICT SETA accredited with a SAQA aligned qualifications Digital School of Marketing holds various other endorsements which enable your courses to be both locally and internationally transferable and recognised within the Marketing, Advertising and Media industry.

Contact Details    

Address: 1st floor, 292 Surrey Ave, Ferndale, Randburg, 2196, South Africa.
Phone Number: 086 142 8710
Email: info@digitalschoolofmarketing.co.za

5. Vega School of Brand Leadership

Vega is an educational brand of the Independent Institute of Education and was formed in 1999. Their main aim was to educate the young minds of South Africa in order to keep pace with the changing, new global world.  

Course Syllabus

Year 1

• Digital Marketing 1
• Digital Citizenship
• Marketing 1
• Business Management 1
• Economics 1
• Accounting 1
• Applied Communication Techniques

Year 2

• Digital Marketing 2
• Online Marketing 2
• Business Management 2A: Entrepreneurship
• Business Management 2B
• Project Management
• Economics 1

Year 3

• Digital Marketing 3
• Business Management 3
• Information and Knowledge Management
• Information Systems Strategy
• Introduction to Research
• Business Project
• Research Practice

Course Duration and Fees

Vega School of Brand Leadership is #5 on our digital marketing courses in South Africa list. The course is offered for a duration of 3 years. To learn more about their fees, contact them using the contact information given below.

Contact Details

Phone Number: +27 (0)11 521-4600
Email: jhb@vegaschool.com

 

6. Digital marketing Academy

Digital Marketing Academy was founded in 2011 by Dylan Kohlstädt. Her experience coupled with 20+ skilled trainers, learning digital marketing from this institute will definitely prove beneficial to your career.

Course Syllabus

• Digital Strategy (Morning) and Email Marketing (Afternoon)
• Social Media Marketing
• Web Design, SEO, WordPress, Google Analytics And Usability Testing
• Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Course Duration and Fees

Digital Marketing Academy is #6 on our digital marketing courses in South Africa list. It is offered for a duration of 5 days. To learn more about their fees, contact them using the contact information given below.

Course Highlights

• An Introduction to Digital Marketing, Marketing Strategy and Your Online Customers.
• Social Media Marketing and Strategy, and Overview of Social Media in RSA, The Top Social Media Channels in RSA, Content Marketing and Blogging.
• Email Marketing, Data Mining and MailChimpEffective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), User Testing.
• Online Advertising, AdWords, Testing and Tracking.
• Practical work required after each course, put what you’ve learned into practice.
• Plus a ton of resources, tools and templates.

Contact Details

Address: Unit 2 & 3, Eden on the Bay, Big Bay, Cape Town, 7441, PO Box 20167, Big Bay, 7441.
Phone Number: +27 21 554 2498
Email: info@digitalmarketingacademy.co.za

7. UNIVERSITY OF CAPE TOWN (UCT)

The University of Cape Town (UCT) is South Africa’s oldest and one of the best teaching and research institutions. It was founded in 1829 as a school and was later converted into a university between 1880 and 1900. They believe in equal opportunity for all and are vocal about safeguarding human rights. 

Course Syllabus

1. Introduction to digital marketing
2. Website design and development
3. Web analytics
4. Search engine optimization
5. Online copywriting
6. Online advertising and PPC
7. Social media and web PR
8. Email marketing
9. Mobile marketing
10. Digital marketing strategy

Course Duration and Fees

The University of Cape Town is #7 on our digital marketing courses in South Africa list. The course is offered for a duration of 10 weeks excluding the orientation. To learn more about their fees, contact them using the contact information given below.

Course Highlights

• An understanding of the various elements and channels that make up a holistic digital marketing strategy.
• Practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
• The knowledge that is transferable to a broad range of contexts and industries, across different career levels.

Contact Details    

Address: University of Cape Town, Private Bag X3, Rondebosch 7701, South Africa.
Phone Number: +27 87 551 8063
Email: uctonline@getsmarter.com

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in South Africa?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing in demand in South Africa?

Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Q. Can I study digital marketing in South Africa?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Conclusion

We hope you found the information on the digital marketing courses in South Africa useful, and you can now effectively apply for the course. All these institutes provide various courses with their own specifications.

There’s nothing like learning digital marketing from practicing professionals, and IIDE’s Online Digital Marketing Course brings them to your screen, in your home. 

Well, that’s it, folks! We hope this list of digital marketing courses in South Africa helped you pick the best-suited course.