Top 7 Digital Marketing Courses in Cary with Course Details

Updated on: Feb 24, 2024
Digital Marketing Course in Cary - Featured Image

Your search for the best digital marketing courses in Cary ends here, as we have listed out the 7 best digital marketing courses for you in this blog along with their syllabus, duration and fees, highlights, and more.

Dentsu’s projection for 2024 anticipates a significant shift, with over 73% of the global digital advertising expenditure expected to be transacted programmatically.

Before starting with the list, you might want to have a look at different career opportunities in digital marketing based on your knowledge and fields of interest. During the pandemic, things have changed drastically and the demand for digital marketing freshers has increased rapidly to ensure growth in businesses. Hence, there is a growth in career opportunities for digital marketing enthusiasts.

Check out the demand for digital marketing specialists in Cary:

Digital Marketing Courses in Cary - Job Statistics

(Source:Indeed.com)

With such great demand, this is the right time to enter this industry & excel through the various great jobs in digital marketing that will come your way. 

Here’s a suggestion for you: If you want to specialize in a particular digital marketing field, you must consider our Short-Term Certification Courses in Digital Marketing. Freshers can choose freelancing as a career by building a niche in a skill of their choice. You can tie up with the best digital marketing agencies and even you can be your own boss.

 

Types of Digital Marketing Courses in Cary

Offline Courses:

If you’re looking to master digital marketing in-depth and gain expertise, offline programs are the ideal choice. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum that focuses on advanced strategies, managerial skills, and hands-on training.

For those who are young, energetic, and willing to invest in their careers, an intensive PG program in digital marketing is a great option. Post-graduate programs open up the potential for higher-paying roles and leadership positions within the industry, laying a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

Online courses offer an advanced exploration of digital marketing from the comfort of your own home. They cover a broad spectrum of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.

Additionally, some Online Digital Marketing courses offer hybrid options that include both online and offline components to further enhance the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

 

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Cary for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 7 digital marketing courses in Cary.

List of 5 Best Digital Marketing Courses in Cary

Here’s an overview of the top 5 digital marketing courses in Cary, their duration, and their Reviews.

Institute Course Duration Reviews
IIDE – The Digital School 4 – 6 Months 4.8
(1099 reviews)
Simplilearn 3 Months 4.4 (627 reviews)
ISB Executive Education 3 Months N/A
Wake Tech 2 Months 3.5 (251 reviews)
Pathrise 8 Weeks 3.5 (78 reviews)
 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies & Projects
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Simplilearn

digital marketing courses in Cary - Simplilearn Logo

Simplilearn is one of the world’s leading institutes that provides digital marketing courses through Search Engine Journals. It has helped various students and professionals acquire certificates and upskill themselves. Simplilearn has had various online boot camps. 

Course Syllabus

  • Introduction to Website Creation
  • Digital Marketing Landscape
  • Behavioral Marketing
  • Advanced Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social media marketing (SEM)
  • Email Marketing
  • Mobile Marketing
  • AI, Automation, and Emerging Technology

Course Duration and Fees

Simplilearn offers an 8-month online digital marketing course. The fee for the course is USD 650.61 inc taxes.

Course Highlights

  • Live coaching
  • Program Certificate
  • Tool based learning
Course Benefits Matrix Simplilearn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Simplilearn in Cary collaborates with industry giants such as Google, IBM, and Microsoft, ensuring that learners not only acquire cutting-edge skills but also enjoy access to a network of prestigious placement partners.

Course Reviews

Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.

Culture

We couldn’t find anything related to their student culture on the website.

Contact Details

Phone No.: 1800-212-7688
Email ID is not provided. Kindly contact the institute for the same.

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

 

3. ISB Executive Education

Digital Marketing Courses in Cary - ISB Logo

The Digital Marketing and Analytics program from ISB will enable you to understand digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize ROI.

Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.

Course Syllabus

  • Marketing in the Digital World
  • Customers in the digital world
  • Paid Ad Campaigns
  • Email, display, and social media advertising
  • Digital Strategy Analytics
  • Emerging technologies in digital marketing

Course Duration and Fees

The duration of this course is of 3 months i.e. 4-6 hours/week.
The fee for the digital marketing program is USD 2168.69 + Taxes.

Course Highlights

  • 128 recorded videos
  • 20 assignments and quizzes
  • 6+ case studies
  • 10+ discussion boards
  • 21 live online sessions
  • 3 workshops with job placement assistance
Course Benefits Matrix ISB
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Some of the students at ISB Executive Education have been placed in companies like American Express, AU Bank and I-PAC

Digital Marketing Courses in Jaleswar - ISB Placements

Course Reviews

We regret to inform you that there are no Google reviews available for ISB executive education.

Culture

We regret to inform you that we couldn’t find any student culture at ISB Executive Education. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone No.: +91 40 2300 7000 / +91 172 459 0000
Email: pgppro@isb.edu

 

4. Wake Tech

Digital Marketing Courses in Cary - Wake Tech Logo

Wake Tech is North Carolina’s largest community college, serving more than 70,000 adults annually, with six campuses, three training centers, multiple community sites, and a comprehensive array of online learning options. 

Wake Tech is accredited and offers more than 200 associate’s degrees, diplomas, and certificates that prepare students for university transfer or immediate employment. The college also offers short-term, non-degree programs in IT, healthcare, hospitality, public safety, skilled trades, and more.

Course Syllabus

  • Digital Marketing Strategy
  • Website Development & Optimization
  • Social Media Marketing
  • Content Creation
  • Inbound Marketing
  • Creating Paid Advertising Campaigns
  • Data Analytics

Course Duration and Fees

The duration of the course is of 2 months. The fee for the course is USD 525.

Course Highlights

  • Build adaptive digital marketing strategies to achieve business goals.
  • Create a basic website optimized for search engines and user experience (UX).
  • Develop a social media strategy designed to generate awareness, facilitate engagement and build loyalty.
  • Assemble a content marketing strategy to attract new customers and engage existing audiences.
  • Create email campaigns that turn prospects into customers.
  • Set up paid advertising campaigns on Google and social media platforms.
  • Use digital analytics to leverage insights and optimize campaigns.
Course Benefits Matrix Wake Tech
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Wake Tech in Cary boasts strong industry connections with leading digital marketing firms, including partnerships with renowned companies like Google, HubSpot, and LinkedIn, enhancing students’ opportunities for real-world placements and career

Course Reviews

Wake Tech, rated at 3.5 on Google, excels in its comprehensive teaching approach and qualified instructors, preparing students effectively. While reviews commend its dedication and robust academic offerings, there’s subtle mention of interpersonal challenges, with instances of instructor bias impacting the overall experience.

Culture

Glimpse of their Student culture-

Digital Marketing Courses In cARY - wake tech culture

Contact Details

Email: ceonline@waketech.edu
Phone No.: 919-532-5847

 

5. Pathrise

digital marketing courses in Cary - pathrise

Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more. Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of the 8-week program, additional workshops, and weekly 1-1 sessions are also held till you land a job.

Course Syllabus

  • Marketing and Business Strategy,
  • Marketing  Strategy Roadmapping and Planning
  • Paid search
  • Paid social
  • Display ads
  • SEO
  • Content Marketing
  • Earned Media
  • Email Marketing
  • Marketing Automation
  • Conversion Rate Optimization
  • Marketing Analytics

Course Duration and Fees

The duration of the course is approx. 8 weeks. The fee of the course is not mentioned, please contact the provider for further details.

Course Highlights

  • Free until you get hired
  • 1-on-1 with a personal mentor
  • 14-day Free Trial
  • Online and flexible
  • Guaranteed placement
Course Benefits Matrix Pathrise
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Pathrise in Cary collaborates with renowned industry leaders and hiring partners, including top digital marketing agencies and tech-driven companies, to facilitate seamless placement opportunities for its graduates.

pathrise placement

Course Reviews

Pathrise, with a Google rating of 3.5, is praised for its thorough trial experience, offering valuable insights into job search strategies. However, criticisms arise over exorbitant fees (up to 9% of the first-year salary) and skepticism about the claimed 90% job placement rate. Despite concerns, users appreciate the program’s value in job searches and mentor support.

Culture

Glimpse of their Student culture-

pathrise

Contact Details

Address: San Francisco Bay Area, California, United States.

These were the 5 best digital marketing courses in Cary that you can choose from to upskill yourself. Let’s look at some additional points to consider and commonly asked questions.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Cary?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What are the fees for the digital marketing courses in Cary?

Ans. The average cost for a digital marketing course ranges between USD 1500 to USD 2,000 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.  

Q. What are the eligibility criteria to get into a digital marketing course?

Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.

Q. Which field is best in digital marketing?

Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc. 

Q. What courses come under digital marketing?

Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.

Q. What is the main difference between digital marketing and digital advertising?

Digital marketing builds brand awareness, shares product information, and engages audiences, while digital advertising promotes products, offers discounts, and attracts customers. In essence, digital marketing creates a consumer base and digital advertising guides that audience toward making purchases.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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