Top 5 Digital Marketing Courses in Fresno to Kick-Start Your Career

If you have been searching for the best digital marketing courses in Fresno then you’ve come to the right place. Take a thorough look at our curated list of the 5 best digital marketing courses in Fresno. 

Dentsu’s projection for 2024 anticipates a significant shift, with over 73% of the global digital advertising expenditure expected to be transacted programmatically.

The field has been flourishing and digital marketing has become one of the most important fields to have knowledge about and be skilled in. In a place like Fresno, digital marketing has great scope. Especially after Covid-19, the scope of digital marketing has accelerated and become a major focus of every business. Therefore, being aware of this field and making use of it will only increase your importance in today’s time and help you achieve your goals.

Before we dive into the list, let’s have a look at the job opportunities available in Fresno, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way. 

(Source: Indeed.com)

Now knowing fully well that digital marketing is expected to grow at a rapid pace in the coming times, it would be extremely important to see how to start a career in digital marketing.

Now let’s begin with the list of the 5 best digital marketing courses in Fresno or nearby Fresno.

 

Types of Digital Marketing Courses in Fresno

Offline Courses:

For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.

If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

Online courses offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.

Additionally, some online digital marketing courses offer hybrid options, combining online and offline components to further enrich the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

 

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Fresno for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them? 
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Fresno.

List of Top 5 Digital Marketing Courses in Fresno

Here’s an overview of the top 5 digital marketing courses in Fresno, their duration, and their Reviews.

Institute	Course Duration	Reviews
IIDE – The Digital School	4 – 6 Months	4.8 (1099 reviews)
The University of California	6 Months	4.1 (13 reviews)
University of La Verne	4 Days	4.3 (159 reviews)
Santa Clara University	–	4.6 (437 reviews)
Zeo Learn	30 Hours	4.7 (49 reviews)

 

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Courses Offered

IIDE offers the following online courses in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 Syllabus

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. The University of California, Irvine Division of Continuing Education (UCI)

The University of California, Irvine (UCI) is ranked 9th among public universities within the USA and they offer one of the best online digital marketing courses in Fresno. They are devoted to serving the worldwide student community by providing highly valued, innovative, and practical learning experiences that promote personal and professional success at any stage of life.

The Digital Marketing & Communications certificate program provides training for job opportunities within the marketing, communications, and merchandise management fields.

Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.

Course Syllabus

Required Course:

• Marketing Research & Strategy Planning
• Dynamic Product Management
• Integrated Marketing Communications

Elective course:

• Marketing Performance Optimization
• Digital Marketing Tactics & Trends

Non-Credit Course:

• Salesforce Business Administration Specialist
• Professional Sales Readiness
• Salesforce Developer
• Sales Management 

Course Duration and Fees

University of California, Irvine Division is #2 in our list of the 5 best digital marketing courses in Fresno. The course is offered for 6 months and costs 2,850 USD. The University of California is the nearest institute located in Irvine offering online digital marketing courses in Fresno and offline in Irvine.

Course Highlights

• Learn to Manage Integrated Marketing & Communications Strategies for Achieving Organizational Goals and Objectives
• Analyze Digital Marketing Channels and Tactics for Various Business Models.
• Develop a Product Management Plan for Bringing a New Product or Service to Market
• Apply Quantitative Data Analytics to Goal Setting and Forecasting
• Identify the Power of Differentiation in Brand Management

Course Benefits Matrix	The University of California
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	✅
Mandatory Internships	✅

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

The University of California has a Google rating of 4.1 and 13 reviews with students praising that the program gives excellent open doors to remote and advantageous proceeded with schooling. However, the classes are considered overrated, recommending a possible bungle in cost and worth.

Culture

Here’s a glimpse of their student culture –

Contact Details

Phone Number: (949) 824-5528
Email ID: kamoroso@uci.edu

3. University of La Verne

The University of La Verne, California is a #42 position in terms of quality study. As the most popular courses at La Verne are Business and Management, La Verne offers programs online and offline and makes students choose whatever they like.

Sales and Marketing professionals who want to enhance their knowledge of digital marketing and learn practical skills can fill their demands with the help of the certificate provided by the University of La Verne.

Course Syllabus

• Digital Marketing(DM) Channels
• Plan and Develop DM Channels
• Optimize Website
• Optimize Mobile Channel
• Optimize Social Media
• Other important elements of DM channels

Course Duration and Fees

The University of La Verne is #3 in our list of the 5 best digital marketing courses in Fresno. The course duration is just 4 days and the cost of the course is USD 2,499. The University of La Verne is the nearest institute located in La Verne offering online digital marketing courses in Fresno and offline in La Verne.

Course Highlights

• Efficient and Affordable Certificate of Digital Marketing
• Learn skills essential to making and managing effective websites and apps
• Advancing selling objectives by promoting company commodities and types through varied online channels.

Course Benefits Matrix	University of La Verne
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Offline course	✅
Mandatory Internships	❌

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

The University of California has a Google rating of 4.3 (159 reviews) with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research about the institute to make an informed decision.

Culture

Here’s a glimpse of their student culture

Contact Details

Phone Number: (909) 448-1585
Email: akeel@laverne.edu

 

4. Santa Clara University

The Santa Clara University of Business offers an Online Master of Science (MS) in Marketing, a degree program created to include and anticipate ongoing innovative change in the 21st-century marketing atmosphere.

This marketing degree can be completed in one year, and you can put on a leadership role in the agile and dynamic marketing organizations that interpret the field today.

The marketing companies in California are known for their imaginativeness and up to date knowledge of many industries. They give such a kind of learning which leads to a great marketing strategy that can run your business in the right direction.

Course Syllabus

• Marketing Trends and Technology
• Ethics for Managers
• Marketing Core Courses
• Marketing Is Everything
• Analysis of Customers and Markets
• Marketing Analytics
• Foundations of MarTech
• Digital Advertising
• Marketing Electives
• Brand Management
• Product Innovation
• Sales Management
• Programmatic Advertising
• Social Media Marketing
• E-Commerce: Challenges and Opportunities
• Tech Marketing: Winning Strategies for Effective Messaging
• Channel Marketing
• MarTech Integrations and Challenges
• Distribution Channels
• Digital Advertising
• Marketing Analytics II

Course Duration and Fees

The Santa Clara University of Business is #4 in our list of the 5 best digital marketing courses in Fresno. The course duration is not available and the cost of the course is USD 1,136. Santa Clara University is the nearest institute located in San Jose offering online digital marketing courses in Fresno and offline in San Jose.

Course Highlights

• Describe and apply current and evolving marketing frameworks with digital and e-commerce parts to each high technical school and non-high technical school environment.
• Integrate digital marketing and e-commerce processes with different ancient business parts to develop artistic digital marketing and e-commerce ways and plans.
• Utilize digital marketing and e-commerce ideas and approaches to optimize client satisfaction and contribute to social group well-being.

Course Benefits Matrix	Santa Clara University
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Offline course	✅
Mandatory Internships	❌

 

Course Placements

Santa Clara College gives significant open doors to understudies with affiliations to prestigious organizations like Apple, Google, Amazon, Tesla, Cisco, LinkedIn, Adobe, and GoPro.

Course Reviews

Santa Clara University has a Google rating of 4.6 (437 reviews) with students praising the comprehensive and up-to-date digital marketing course. Santa Clara College offers peaceful open-air spaces, improving the generally speaking all-encompassing way to deal with instruction. However, Entryway errors might frustrate smooth admittance to fundamental data or administrations.

Culture

We couldn’t find any Student culture on their page, kindly check with the institute to know more.

Contact Details

Phone Number: (408) 554-4000
Email: onlinemba@scu.edu

 

5. Zeo Learn

In the words of Benjamin Franklin, “Tell me and I forget. Teach me and I remember. Involve me and I learn”. People at Zeolearn endorse this ideology, which is why their courses are designed to include maximum student participation. 

They are a dedicated bunch of trainers and professionals who want to promote industry best practices in education through collaboration with corporates and leading organizations.

Course Syllabus

• Introduction to Digital Marketing
• The main components of Digital Marketing
• Digital Strategy and Planning
• Search engine Optimization
• Social Media Marketing
• Mobile Marketing
• Email Marketing
• Web Analytics
• PPC

Course Duration and Fees

Zeo Learn is #5 in our list of the 5 best digital marketing courses in Fresno. The course comes up with 30 hours of Instructor-led training sessions. The fee structure is not mentioned. Kindly contact the institute for the same.

Course Highlights

• 30 hours of Instructor-led training sessions
• Immersive hands-on learning
• Learn to strategize, design, and execute marketing campaigns.
• Understand advanced concepts – PPC, Email, Web Analytics, SEO, and Social Media to devise effective marketing strategies
• Develop SEO strategies for the promotion of the websites
• Our Digital Marketing experts will guide students in implementing the techniques for future projects

Course Benefits Matrix	Zeo Learn
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Offline course	✅
Mandatory Internships	❌

 

Course Placements

 Zeolearn’s special methodology incorporates valuable open doors with industry goliaths like Accenture, Amazon, Bank of America, and Boeing, upgrading vocation prospects and guaranteeing true status for students.

Course Reviews

Zeo Learn has a Google rating of 4.7 (49 reviews). Zeolearn offers consistent, bit-by-bit preparation from establishment to arrangement. However, the shortfall of PowerPoint introductions stresses a common connection with the opportunity for growth.

Culture

We couldn’t find any Student culture on their page, kindly check with the institute to know more.

Contact Details

Email: hello@zeolearn.com
Phone No.: +1-315-599-0046

This ends our list of the best digital marketing courses in Fresno. Let us look at some frequently asked questions by students.

A Fun & Knowledgeable Read: Do you like reading case studies on brands or companies? If yes, then you might like to read our extensive study on the SWOT analysis of Dunkin’ Donuts. What’s better to know about the brand whose delicious doughnuts we eat often to satisfy our sweet tooth cravings. 

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Fresno?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What are the fees for Digital Marketing Courses in Fresno?

Ans: The fees for digital marketing courses in Fresno on average range from USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the course duration. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for a digital marketing course?

Digital marketing courses are open courses that anyone who has completed class 10+2 can pursue. Most marketing enthusiasts enroll in these courses while still in high school or after graduating. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.

Q. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What is the main difference between digital marketing and digital advertising?

Digital marketing builds brand awareness, shares product information, and engages audiences, while digital advertising promotes products, offers discounts, and attracts customers. In essence, digital marketing creates a consumer base, and digital advertising guides that audience towards making purchases.

Q. Is the digital marketing course difficult?

The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

• Social Media Marketing Executive 
• Digital Marketing Executive
• SEO Executive
• SEM Executive
• Content Marketing Executive
• Web Development Executive
• Email Marketing Executive

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc.