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Top 5 Digital Marketing Courses in Fresno to Kick-Start Your Career

Updated on: Jan 20, 2022
Digital Marketing Course in Fresno - Featured Image

If you have been searching for the best digital marketing courses in Fresno then you’ve come to the right place. Take a thorough look at our curated list of the 5 best digital marketing courses in Fresno. 

The field has been flourishing and digital marketing has become one of the most important fields to have knowledge about and be skilled in. 

In a place like Fresno, digital marketing has great scope. Especially after Covid-19, the scope of digital marketing has accelerated and become a major focus of every business. Therefore, being aware of this field and making use of it will only increase your importance in today’s time and help you achieve your goals. 

Before we dive into the list, let’s have a look at the job opportunities available in Fresno, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way. 

Digital Marketing Courses in Fresno - Indeed.com Job Opportunities

(Source: Indeed.com)

Now knowing fully well that digital marketing is expected to grow at a rapid pace in the coming times, it would be extremely important to see how to start a career in digital marketing.

Now let’s begin with the list of the 5 best digital marketing courses in Fresno or nearby Fresno.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Fresno are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • The University of California– Ranked 9th among public universities within the USA and they offer one of the best online digital marketing courses in Fresno.
  • University of La Verne– Offers programs online and offline and makes students choose whatever they like.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Fresno.

List of Top 5 Digital Marketing Courses in Fresno

However, before we take you through the list of digital marketing courses in Fresno, we understand that most of you are homebound because of the pandemic. Hence, to ensure the pandemic does not hinder your pace in becoming a digital marketer, we’ve narrowed it down to both – the best online and offline digital marketing courses in Fresno or nearby Fresno.

INSTITUTESDurationFees
IIDE – The Digital School4 MonthsUSD 1,360
The University of California6 MonthsUSD 2,850
University of La Verne4 DaysUSD 2,499
Santa Clara UniversityUSD 1,136
Zeo Learn30 Hours

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Digital Marketing Courses in Canada - IIDE Awards

Digital Marketing Courses in Canada - IIDE Awards Mobile

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods. 

IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.

3-Teacher Method via A 4-Step Methodology 

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations. 


Here’s what students have to say about IIDE:

Course Syllabus

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Term 1 Introduction to Digital Marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation Making
Ecommerce
Live Project: Search Marketing
 
Term 2Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Live Project: Social Media Content Strategy
 
Term 3Social Media Marketing Paid
Social Analytics
Google Analytics
Live Project: Social Media Advertising
Final Project


Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. 

Below mentioned are just a few of the trainers:

Digital Marketing Courses in Canada - IIDE Mentors

Our Students Work on Brands Like

DMC-placement-banner-milonee

Placement Partners

DMC-placement-banner



Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Certificates

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

 

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  


2. The University of California, Irvine Division of Continuing Education (UCI)

Digital Marketing Courses in Fresno - UCI Logo

The University of California, Irvine (UCI) is ranked 9th among public universities within the USA and they offer one of the best online digital marketing courses in Fresno. They are devoted to serving the worldwide student community by providing highly valued, innovative, and practical learning experiences that promote personal and professional success at any stage of life.

The Digital Marketing & Communications certificate program provides training for job opportunities within the marketing, communications, and merchandise management fields.

Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.

Course Syllabus

Required Course:
  • Marketing Research & Strategy Planning
  • Dynamic Product Management
  • Integrated Marketing Communications
Elective course:
  • Marketing Performance Optimization
  • Digital Marketing Tactics & Trends
Non-Credit Course:
  • Salesforce Business Administration Specialist
  • Professional Sales Readiness
  • Salesforce Developer
  • Sales Management I

Course Duration and Fees

University of California, Irvine Division is #2 in our list of the 5 best digital marketing courses in Fresno. The course is offered for 6 months and costs 2,850 USD. The University of California is the nearest institute located in Irvine offering online digital marketing courses in Fresno and offline in Irvine.

Course Highlights

  • Learn to Manage Integrated Marketing & Communications Strategies for Achieving Organizational Goals and Objectives
  • Analyze Digital Marketing Channels and Tactics for Various Business Models.
  • Develop a Product Management Plan for Bringing a New Product or Service to Market
  • Apply Quantitative Data Analytics to Goal Setting and Forecasting
  • Identify the Power of Differentiation in Brand Management

Contact Details

Phone Number: (949) 824-5528
Email ID: [email protected]

3. University of La Verne

Digital Marketing Courses in Fresno - University of La Verne Logo

The University of La Verne, California is a #42 position in terms of quality study. As the most popular courses at La Verne are Business and Management, La Verne offers programs online and offline and makes students choose whatever they like.

Sales and Marketing professionals who want to enhance their knowledge of digital marketing and learn practical skills can fill their demands with the help of the certificate provided by the University of La Verne.

Course Syllabus

  • Digital Marketing(DM) Channels
  • Plan and Develop DM Channels
  • Optimize Website
  • Optimize Mobile Channel
  • Optimize Social Media
  • Other important elements of DM channels

Course Duration and Fees

The University of La Verne is #3 in our list of the 5 best digital marketing courses in Fresno. The course duration is just 4 days and the cost of the course is USD 2,499. The University of La Verne is the nearest institute located in La Verne offering online digital marketing courses in Fresno and offline in La Verne.

Course Highlights

  • Efficient and Affordable Certificate of Digital Marketing
  • Learn skills essential to making and managing effective websites and apps
  • Advancing selling objectives by promoting company commodities and types through varied online channels.

Contact Details

Phone Number: (909) 448-1585
Email: [email protected]

4. Santa Clara University

Digital Marketing Courses in Fresno - Santa Clara University Logo

The Santa Clara University of Business offers an Online Master of Science (MS) in Marketing, a degree program created to include and anticipate ongoing innovative change in the 21st-century marketing atmosphere.

This marketing degree can be completed in one year, and you can put on a leadership role in the agile and dynamic marketing organizations that interpret the field today.

The marketing companies in California are known for their imaginativeness and up to date knowledge of many industries. They give such a kind of learning which leads to a great marketing strategy that can run your business in the right direction.

Course Syllabus

  • Marketing Trends and Technology
  • Ethics for Managers
  • Marketing Core Courses
  • Marketing Is Everything
  • Analysis of Customers and Markets
  • Marketing Analytics
  • Foundations of MarTech
  • Digital Advertising
  • Marketing Electives
  • Brand Management
  • Product Innovation
  • Sales Management
  • Programmatic Advertising
  • Social Media Marketing
  • E-Commerce: Challenges and Opportunities
  • Tech Marketing: Winning Strategies for Effective Messaging
  • Channel Marketing
  • MarTech Integrations and Challenges
  • Distribution Channels
  • Digital Advertising
  • Marketing Analytics II

Course Duration and Fees

The Santa Clara University of Business is #4 in our list of the 5 best digital marketing courses in Fresno. The course duration is not available and the cost of the course is USD 1,136. Santa Clara University is the nearest institute located in San Jose offering online digital marketing courses in Fresno and offline in San Jose.

Course Highlights

  • Describe and apply current and evolving marketing frameworks with digital and e-commerce parts to each high technical school and non-high technical school environment.
  • Integrate digital marketing and e-commerce processes with different ancient business parts to develop artistic digital marketing and e-commerce ways and plans.
  • Utilize digital marketing and e-commerce ideas and approaches to optimize client satisfaction and contribute to social group well-being.

Contact Details

Phone Number: (408) 554-4000
Email: [email protected]

5. Zeo Learn

Digital Marketing Courses in Fresno - Zeo Learn Logo

In the words of Benjamin Franklin, “Tell me and I forget. Teach me and I remember. Involve me and I learn”. People at Zeolearn endorse this ideology, which is why their courses are designed to include maximum student participation. 

They are a dedicated bunch of trainers and professionals who want to promote industry best practices in education through collaboration with corporates and leading organizations.

Course Syllabus

  • Introduction to Digital Marketing
  • The main components of Digital Marketing
  • Digital Strategy and Planning
  • Search engine Optimization
  • Social Media Marketing
  • Mobile Marketing
  • Email Marketing
  • Web Analytics
  • PPC

Course Duration and Fees

Zeo Learn is #5 in our list of the 5 best digital marketing courses in Fresno. The course comes up with 30 hours of Instructor-led training sessions. The fee structure is not mentioned. Kindly contact the institute for the same.

Course Highlights

  • 30 hours of Instructor-led training sessions
  • Immersive hands-on learning
  • Learn to strategize, design, and execute marketing campaigns.
  • Understand advanced concepts – PPC, Email, Web Analytics, SEO, and Social Media to devise effective marketing strategies
  • Develop SEO strategies for the promotion of the websites
  • Our Digital Marketing experts will guide students in implementing the techniques for future projects

Contact Details

Email: [email protected]
Phone No.: +1-315-599-0046

This ends our list of the best digital marketing courses in Fresno. Let us look at some frequently asked questions by students.

A Fun & Knowledgeable Read: Do you like reading case studies on brands or companies? If yes, then you might like to read our extensive study on the SWOT analysis of Dunkin’ Donuts. What’s better to know about the brand whose delicious doughnuts we eat often to satisfy our sweet tooth cravings. 

FAQs – Frequently Asked Questions

Q. Which is the best institute for digital marketing courses in Fresno?

The best institute to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course taught by the best industry experts in a comprehensive and question-oriented format.

Why IIDE? Because the institute is going global and raising the bar of imparting education all over with its comprehensive online program. Also, IIDE was awarded as “The Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021 which makes us highly consider IIDE as the best digital marketing institute.

Q. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Digital marketing courses are open courses that anyone who has completed class 10+2 can pursue. Most marketing enthusiasts enroll in these courses while still in high school or after graduating. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.

Q. Is the digital marketing course difficult?

The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

To Conclude

Digital marketing isn’t as difficult as it appears; all you need is the will to learn and the proper guidance. With the rise in demand for digital marketing specialists, you can easily land a high-paying job, provided you learn from the best. If you still find it confusing to choose a digital marketing course, to help you out we have a blog on 7 tips to choose the best digital marketing course for you.

With the 5 best digital marketing courses in Fresno. All these mentioned institutes provide very much the same content, but we strongly believe that IIDE sets the benchmark.

You can also connect with IIDE at [email protected] for a free counseling session so it can help you better understand what IIDE has to offer to match your interest at best.

And lastly, If you are interested in learning some particular digital marketing skills such as Email marketing, SEO, Content Marketing, WordPress, etc to widen your learning horizon, then there are several short-term certification courses in digital marketing by IIDE that will upskill your profile and boost your career.

We hope the blog on the 5 best digital marketing courses in Fresno has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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