Top 6 Digital Marketing Courses in Glendale To Get Started With

Updated on: Feb 12, 2024
Digital Marketing Course in Glendale - Featured Image

Your search for the best digital marketing courses in Glendale ends here, as we have listed out the 6 best digital marketing courses for you in this blog along with their syllabus, duration and fees, highlights, and more.

The global digital advertising and marketing market is anticipated to reach $786.2 billion by 2026, showcasing substantial growth in online strategies. This underscores the escalating importance of digital channels in contemporary business practices.

Before starting with the list, you might want to have a look at different career opportunities in digital marketing based on your knowledge and fields of interest. During the pandemic, things have changed drastically and the demand for digital marketing freshers has increased rapidly to ensure growth in businesses. Hence, there is a growth in career opportunities for digital marketing enthusiasts.

Check out the demand for digital marketing specialists in Glendale:

Digital Marketing Courses in Glendale - Job Statistics

(Source:Indeed.com)

With such great demand, this is the right time to enter this industry & excel through the various great jobs in digital marketing that will come your way. 

Here’s a suggestion for you: If you want to specialize in a particular digital marketing field, you must consider our Short-Term Certification Courses in Digital Marketing. Freshers can choose freelancing as a career by building a niche in a skill of their choice. You can tie up with the best digital marketing agencies and even you can be your own boss.

 

Types of Digital Marketing Courses in Glendale

Offline Courses:

If you’re aiming to become a true expert in digital marketing and gain in-depth knowledge, consider enrolling in an offline program. These programs, often offered as Master’s or PG degrees, provide an extensive curriculum with a strong focus on advanced strategies, managerial skills, and hands-on training.

If you’re young and have the time and dedication to invest in your career, an intensive PG program in digital marketing could be the right choice. Such post-graduate programs can open doors to higher-paying positions and leadership roles in the industry, setting a solid foundation for your career.

Recommended for: Recent graduates and those new to the field.

Online Courses:

Online courses offer an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

For individuals with time constraints due to work, business, or college commitments, online courses are a highly recommended option. These courses often span a few months, providing flexibility and an immersive learning experience.

Some Digital Marketing Online courses even offer hybrid options, incorporating both online and offline components to further enhance the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

 

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Glendale for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 6 digital marketing courses in Glendale.

List of Top 6 Digital Marketing Courses in Glendale

Here’s an overview of the top 6 digital marketing courses in Glendale, their duration, and their Reviews.

Institute Course Duration Reviews
IIDE – The Digital School 4 – 6 Months 4.8
(1099 reviews)
upGrad 8 Months N/A
Coursera N/A
Udemy Life Time 3.6 (126 reviews)
Brain Station 40 Hours 4.5 (181 reviews)
iCert Global 2.5 Months 4.5 (95 reviews)

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

Here’s what students have to say about IIDE:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. upGrad

digital marketing courses in Glendale - upGrad logo

upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.

Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Course Syllabus

  • SEO
  • SEM
  • Link building
  • Web Analytics
  • Social media marketing
  • Content marketing
  • Email marketing
  • Branding

Course Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Mock Interviews by Hiring Managers
  • No-Cost EMI Option
Course Benefits Matrix upGrad
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Digital marketing courses in mumbai - upGrad Placement

Course Reviews

Many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Toll-free no: 1800 210 2020
Email: customercare@upgrad.com

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. Coursera

Digital Marketing Courses in Glendale - Coursera Logo

Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. They offer a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.

Course Syllabus

  • Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Digital Marketing Analytics in Practice
  • Digital Media and Marketing Principles

Course Highlights

  • Shareable Certificate
  • 100% online courses
  • Flexible Schedule
  • Beginner Level
  • Approximately 8 months to complete
Course Benefits Matrix Coursera
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

For this course, we were unable to find any placement partners at Coursera. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Course Reviews

Many students have praised their learning experience at Coursera. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of Coursera’s placements, we suggest you connect with their alumni.

Culture

Since Coursera’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Contact details are not provided. You can visit their website for more details.
https://about.coursera.org/

 

4. Udemy

digital marketing courses in Glendale - udemy logo

Udemy has become one of the biggest online learning platforms. They offer a variety of marketing courses ranging from SEO to Google Ads and Sales.  More than 5,00,000 people have enrolled in the online digital marketing course on Udemy.

Course Syllabus

  • Market Research
  • WordPress Setup
  • SEO Writing
  • Youtube Marketing
  • Google Ads
  • Linkedin Marketing
  • Google Ads
  • App Marketing
  • Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Facebook Ads

Course Highlights

  • 22.5 hours of on-demand video
  • 35 articles
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion
Course Benefits Matrix Udemy
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Reviewers laud clear explanations, relevant examples, and practical “tricks and hacks,” making it ideal for both aspiring entrepreneurs and job seekers in the digital marketing sphere. However, some mention a lack of focus on advanced concepts.

Culture

We couldn’t find any Student culture as Udemy is an online platform, kindly check with the institute to know more.

Contact Details

Contact Details are not provided. You can visit their website for more details
https://about.udemy.com/

 

5. Brain Station

Digital Marketing Courses in Glendale - Brain Station Logo

BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age.

Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.

Course Syllabus

  • Marketing Strategy Foundations
  • Attracting & Engaging Audiences
  • Digital Marketing Analytics
  • Social Media Marketing
  • Email Marketing

Course Highlights

  • Online classroom. Live and expert-led.
  • Ideal for learners looking to upskill.
  • Build an interview-ready portfolio project.
  • Earn a BrainStation Digital Marketing Certificate.
Course Benefits Matrix Brain Station
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Brain Station Certification training, praised for responsive support and excellent guidance. However, a few users criticize the curriculum’s value for the cost, citing concerns about material and project coordination. Despite this, the majority of reviews contribute to a commendable Google rating on Google My Business.

Culture

Since Brain Station’s courses are online, we were unable to find any pictures of their student culture

Contact Details

Contact details are not provided. You can visit their website for more details.
https://brainstation.io/about

 

6. Icert Global

Digital Marketing Courses in Glendale - Icert Logo

iCert Global is one of the fastest-growing Education Brands, both as an Accredited Training Organization (ATO) and an Accredited Examination Centre (AEC).

We are in the process of reinventing the training industry! Cost-effective solutions and convenient access to our customers proved to be our cornerstones. Professional Certification continues to be in vogue as an important gradient to success not just adding another dimension but differentiating by its distinction.

Course Syllabus

  • SEO
  • PPC
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Web Analytics
  • Website Development using WordPress
  • WordPress Training
  • Affiliate Marketing
  • Adobe Analytics
  • Google Maps Course Overview
  • Youtube Advertisement
  • Online Reputation Management 

Course Highlights

  • 80+ hours of instructor-led training
  • Instructor-led online project mentoring sessions
  • Instructor Dream Team of silicon valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • Practical session on key concepts like SEO, SEM, website conversion
Course Benefits Matrix iCert Global
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

icert

Course Reviews

iCert Global has a rating of 4.5 and 95 reviews on Google. iCert Global is a well-regarded Digital Marketing training institute with knowledgeable instructors and helpful support staff. However, some students have experienced delays in receiving their marks cards and certification sheets.

Culture

For this course, we were unable to find any pictures of the student culture at iCert Global. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone No.: +1 (713)-287-1187
Email: info@icertglobal.com

This ends our list of the best digital marketing courses in Glendale. Let us look at some frequently asked questions by students.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Glendale?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the eligibility criteria to get into a digital marketing course?

Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.

Q. What are the fees for Digital Marketing Courses in Glendale?

Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.  

Q. Which field is best in digital marketing?

Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.

Q. Why is digital marketing most effective?

There are many reasons why digital marketing is highly effective. One of its main reasons is it focuses only on the prospects most likely to purchase your product or service. It also levels the playing field in your industry as well as allows you to compete with the bigger brands.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc. 

Q. What courses come under digital marketing?

Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

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She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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