
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Complete Marketing Strategy of Kirloskar Oil Engines Limited
In our earlier article, we learned about the SWOT analysis of Kirloskar Oil Engines. In this article, we will go over the extensive marketing strategy of Kirloskar Oil Engines Limited which specializes in the production of air-cooled and liquid-cooled diesel engines, as well as diesel generating sets.The main objective is to provide you with information on Kirloskar Oil Engines’ transition from producing a wide range of agri-engines and diesel engine pump sets that already have served and continue to perform the irrigation requirements of generation after generation of farmers with 4 facilities employing over 3100 people with 50% CNG stations in India now it is growing worldwide.Marketing is a component of a company’s DNA that really can make or break it. Marketing has decided to follow users worldwide as they migrate to the digital realm. If you’re interested in trying new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah, our CEO and Founder.This blog will learn about Kirloskar Oil Engines and their entire marketing strategy. Before digging deeper into the marketing strategy of Kirloskar Oil Engines, let us begin with the company’s history, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Kirloskar Brothers: Comprehensive
Previously, we tackled the SWOT analysis of Kirloskar Brothers. In this blog, we are moving to detail the marketing strategy of Kirloskar Brothers – India’s pump manufacturing brand. The purpose is to learn and obtain intuitions about Kirloskar Brothers and how it developed into India’s manufacturing brand and Kirloskar brothers point to become a sizable pump manufacturing company in India. So, as you can see, the earth is completely online at present and marketing is the backbone of every sector. If you are fascinated to know further about marketing then you should check out Free Live Masterclass on Digital Marketing by the Chief Executive Officer (CEO) and the founder of IIDE, Karan Shah. We will learn the whole marketing strategy of Kirloskar Brothers by the end of the blog. Before diving deep into it, let’s start with the company overview.
Aditya Shastri
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360° Marketing Strategy of KIOCL: Detailed Overview
In a recent article, we learned about the SWOT analysis of KIOCL Limited. Today, we’ll go through the in-depth marketing strategy of KIOCL in detail in this blog.The purpose is to learn and acquire insights into the KIOCL transition from ordinary PSU by the Government of India to MINI-RATNA to now going ahead towards becoming a MAHARATNA. KIOCL aims to create and nurture a culture of continuous technology innovation, through their R&D, so they can get a good quality product at a low price.This new era is all about being digital and learning new digital techniques. If you are interested in learning more about marketing then you can attend a Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of KIOCL by the end of this blog. Before talking about it, let’s begin with the company’s story, business, and digital presence.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of Kepco – With Complete Overview
In our previous article, we learned in detail about the marketing strategy of Indiabulls Real Estate. In this article, we are going to elaborate on the marketing strategy of Kepco – Korea Electric Power Corporation.Korea electrical power Corporation (KEPCO) was innovated under the Korea electrical power Corporation Act to grease the development of electrical power sources, satisfy the nation’s electrical power force and demand, and contribute to the development of public frugality. Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this post, we will fully cover all the aspects of the marketing strategy of Kepco. So let’s begin by learning a little more about the company.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy Of KEC International – In-Depth Analysis
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Storymirror. In this article, we are going to elaborate on the marketing strategy of KEC International – with a company overview and STP analysis.The objective is to help you gain insights into KEC International and how it became one of the Leading Resources for Engineering Procurement and Construction and one of the most recognized and respected brands in India.It’s said you can’t sell anything if you can’t tell anything, Marketing plays a vital role in today’s world. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of KEC International in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Karur Vysya Bank: Detailed Overview
In a recent post, we learned about Cummins’ comprehensive marketing strategy. Paytm is a well-known, international financial technology business with headquarters in India. We will go into more detail about the marketing strategy of Karur Vysya Bank in this blog.In order to become the largest branch of a specific bank in India, the goal is to understand KVB and how it grew to be one of the top banks in India.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.By the end of this blog, we will have learned the full marketing strategy of Karur Vysya Bank. Let’s start with the company’s history, target market, and online presence before looking deeper.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Kajaria Ceramics – Detailed Analysis
In our last blog, we discussed the SWOT analysis of Kajaria Ceramics. Now, for this blog, we will be presenting the ins and outs of the marketing strategy of Kajaria Ceramics, India’s largest ceramic/vitrified tile maker company that has been chosen as a superbrand of India for 12 consecutive times in a row.
Kajaria Ceramics has 8 factories all across India with advanced technologies where they produce high-quality tiles that would meet the customer’s expectations. Their tiles are exported to more than 35 countries around the globe. It is the most certified ceramic tile company in the world.
Kajaria Ceramics has been in operation since 1988 A.D. i.e. for more than 3 decades now. Throughout such a long time, the dynamic nature of the business environment has brought major alterations in the way it markets its products/services.
In contemporary times, the old paradigms of marketing are not very effective, so, the company has adopted new marketing tools and techniques, particularly digital marketing which has a huge contribution to making it stand at the no. 1 position in India as a tile manufacturing company. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
So, what marketing strategies did the company adopt that made it a super brand in India? Let’s hop over and get insights into the detailed marketing strategy of Kajaria Ceramics.
Aditya Shastri
Aug 9, 2025

360° Marketing Strategy of Jumbotail with Campaigns and Target Audience
In our previous article, you had learned In detail about really interesting SWOT analysis of Phoenix Mills. In this article, you will learn about the marketing strategy of Jumbotail – one of the E-Commerce giants – India’s leading wholesale food, grocery and new retail platform.The purpose of this article is to make you learn about Jumbotail’s growth and how introducing tech to their b2b startup helped them address the inventory challenges of unorganized ‘kiranas’.Marketing is a part of a company’s core that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing tactics and strategies, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will completely cover the marketing strategy of Jumbotail. But before we dive into it directly let us know about the company a little bit more.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Jubilant Life Sciences: Detailed View
Jubilant Life Sciences started its journey in 1978 and it’s now India’s well-known pharma company. It also has many different kinds of products and the company now has worldwide customers.
Marketing is the ultimate way to reach the targeted customers, so we need to understand each brand’s unique way of marketing. Here we will come to know the entire marketing strategy of Jubilant Life Sciences. The objective of this blog is to drive you through insights into how Jubilant became India’s largest pharma company.
For the company to acquire customers, digital marketing is a key focus area. As users across the world go digital, marketing has followed them into the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this case study, we will go through the marketing strategy of Jubilant Life Sciences, STP, marketing campaign, social media marketing, and SEO strategies.
Aditya Shastri
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Marketing Strategy of JSW Energy: Campaigns & Audience
In our last post, we learned about the marketing strategy of Sun Tv Network, an Indian media organization. In this blog, we will discuss the marketing strategy of JSW Energy, India’s leading power company. The objective is to learn and gain insights into JSW Energy and how it became India’s leading power company. The aim of this company is to utilize the resources most efficiently and contribute to making India one of the ultimate power performers in the world. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of JSW Energy in this blog. Before we begin our deep dive into the marketing strategy of JSW Energy, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Johnson & Johnson: A Deep Case Study
Johnson & Johnson (J&J) is an American multinational, founded in 1886, which develops medical devices, medications, and consumer packaged goods. Headquartered in New Brunswick, New Jersey. One of the trusted brands in India today. It is a globally acknowledged brand that has targeted every segment of society with the age being no bar. The ethical standards of the company lead to a strong brand.This case study is an in-depth analysis of the Marketing Strategy of Johnson and Johnson, along with its marketing mix, marketing campaigns, social media strategy, and business strategy.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of JM Financial – Detailed Explanation
In this blog, we are going to understand an overview of the marketing strategy of JM Financial Company. JM Financial is an integrated and diversified financial services group. The group’s primary businesses include Investment Bank, Mortgage Lending, Alternative and Distressed Credit, and Asset management.The objective of this blog is to help you gain insights into JM Financial. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well.A new era is all about being digital and learning new digital techniques. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of JM Financial by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025
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