Jubilant Life Sciences started its journey in 1978 and it’s now India’s well-known pharma company. It also has many different kinds of products and the company now has worldwide customers.
Marketing is the ultimate way to reach the targeted customers, so we need to understand each brand’s unique way of marketing. Here we will come to know the entire marketing strategy of Jubilant Life Sciences. The objective of this blog is to drive you through insights into how Jubilant became India’s largest pharma company.
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In this case study, we will go through the marketing strategy of Jubilant Life Sciences, STP, marketing campaign, social media marketing, and SEO strategies.
About Jubilant Life Sciences
The Jubilant Bhartia Group is an Indian company having interests in pharmaceuticals, food services, agribusiness, energy, and other services. It was founded by Shyam Sunder Bhartia and Hari Bhartia in 1978 headquartered in Noida, Uttar Pradesh.
Brothers Shyam Sunder Bhartia and Hari Bhartia founded VAM Organics Limited on 21 June 1978. The name was abbreviated from the product of the company manufactured, vinyl acetate monomer (VAM). The business was started with funds obtained from their father Mohan Lal Bhartia, who was a steel wire and Rolex watch trader in Kolkata. Vam Organics gained opportunities to carry out higher-value work for drug and chemical industries following economic liberalization in India in the 1990s. The company was named Jubilant Organosys and after that, they began using the name “Jubilant” for the group.
The Jubilant Bhartia Group has four flagship companies – Jubilant Pharma, Jubilant LifeScience (now Ingrevia), Jubilant FoodWorks, and Jubilant Industries – all of which are publicly listed.
The Jubilant Bhartia Group split its pharma and life sciences business, Jubilant Life Sciences Limited, to a new company called Jubilant Ingrevia Limited on 1 February 2021. The name Ingrevia is a formation of the words “ingredients” and “life” (vie in French). Jubilant Ingrevia was listed on the Bombay Stock Exchange on 19 March 2021.
| CEO | Mr Rajesh Sundar Bhartia |
|---|---|
| CFO | Arun Kumar Sharma |
| Area Served | Worldwide |
| Industry | Pharma |
| Market Share/ Revenue | ₹301Cr. (2021) |
| Vision | To acquire and maintain a global leadership position. |
| Tagline | Caring, Sharing, Growing |
Marketing Strategy of Jubilant Life Sciences
STP – Segmentation, Targeting, and Positioning
STP is a comprehensive framework that explains and streamlines the market segmentation process.
Segmentation- Jubilant Life Sciences separated its customers into three sections: Tier I/II/III cities, Public Sector/Private Sector, and Customer/Builder.
Targeting- Its main target is Customers and Suppliers in both the public and private sectors in all-tier cities.
Positioning – The position of Jubilant Life Science as 15 top of 20 Pharma.
Marketing Campaigns
#WorldQualityWeek
Jubilant Ingrevia celebrated world quality week from 11th – 18th November 2021. The theme of the week was sustainability improving our product, people and planet. This encourages the people to take responsibility for the planet to conserve its resources.
As Jubilant life science is a B2B and B2C company they don’t need any kind of marketing campaigns. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
Jubilant life science can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.
Social Media Marketing
Jubilant Life Science is active on all the social media pages, the social media pages are well maintained and it also has a nice amount of audience. Most of the social media content is for grown-up audiences.
The most followed social media account of Jubilant Life Sciences is Linkedin with an overall of 1,65,000 followers. They also share a lot of interesting content through YouTube as well. They mostly post content based on health to show the importance of their product. LinkedIn, Twitter, Youtube, Facebook. Social media marketers can engage their audience with a good media strategy and the ability to offer interesting content.
Influencer Marketing
As we all know if we have to vast our business then we need influencers to market the company’s business. Influencers can be a person who has many followers on Instagram or celebrities or the head of the company themselves. Some of the celebrities’ photos are on the website. The main face is the CEO of the company itself.
SEO Strategies
SEO strategy has no other way of doing it. Jubilant Life Science has done this part very well. It has an overall of 1.5K+ organic keywords which is good work by the SEO team in Jubilant Life Science.
The site also has organic monthly traffic of around 5k+ traffic which is very great for an organization like Jubilant Life Sciences to showcase its mission and vision to its customers. The traffic to the website is fluctuating from Oct 2021-Mar to 2022 but it is not coming down to the starting point.
To put it another way, good SEO boosts your online presence. This means that as more people visit your website, the more online traffic you’ll have and the more probable you’ll be able to offer your product or service to a broader audience.
Ecommerce Strategies
Jubilant Life Science is selling Pharma their own customized products and solutions having a broad portfolio of ingredients that are heavy and not easy to transport like small products, so in this case, they are selling products online for this organization. So, they are not selling any of their products through online portals.
You may find it challenging to deliver the same level of service to your customers as you would in a real store if you own an e-commerce business or conduct some online selling. They are selling their products via suppliers that’s why it is worldwide spread. Jubilant is always betting on technological integration. Nearly 40% of the customers who walk into its integration first discover it online but it has more sales by marketing them locally by marketing teams.
Mobile App
Jubilant Life Science does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, they deal directly with their customers. It does not deal in the manufacturing of any product.
Content Marketing Strategy
Jubilant Life Science does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.
This ends our elaborative marketing strategy of Jubilant Life Sciences. Let us conclude our learning below from the marketing strategy of Jubilant Life Sciences.
What’s unique about Jubilant Life Science’s marketing strategy?
Jubilant Life Science is a successful company with a unique marketing strategy. They market their products with a socially relevant topic which helps them to beat their competitors in the market. Overall, the marketing strategy of Jubilant Life Science is fair and they have to start using the best marketing ideas.
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