Marketing Strategy of Jubilant Life Sciences: Detailed View

Jubilant Life Sciences started its journey in 1978 and it’s now India’s well-known pharma company. It also has many different kinds of products and the company now has worldwide customers.

Marketing is the ultimate way to reach the targeted customers, so we need to understand each brand’s unique way of marketing. Here we will come to know the entire marketing strategy of Jubilant Life Sciences. The objective of this blog is to drive you through insights into how Jubilant became India’s largest pharma company.

For the company to acquire customers, digital marketing is a key focus area. As users across the world go digital, marketing has followed them into the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this case study, we will go through the marketing strategy of Jubilant Life Sciences, STP, marketing campaign, social media marketing, and SEO strategies.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.