Extensive Marketing Strategy of JM Financial – Detailed Explanation

In this blog, we are going to understand an overview of the marketing strategy of JM Financial Company. JM Financial is an integrated and diversified financial services group. The group’s primary businesses include Investment Bank, Mortgage Lending, Alternative and Distressed Credit, and Asset management.

The objective of this blog is to help you gain insights into JM Financial. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well.

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We will learn the entire marketing strategy of JM Financial by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.