360° Marketing Strategy of Jumbotail with Campaigns and Target Audience

In our previous article, you had learned In detail about really interesting SWOT analysis of Phoenix Mills. In this article, you will learn about the marketing strategy of Jumbotail – one of the E-Commerce giants – India’s leading wholesale food, grocery and new retail platform.

The purpose of this article is to make you learn about Jumbotail’s growth and how introducing tech to their b2b startup helped them address the inventory challenges of unorganized ‘kiranas’.

Marketing is a part of a company’s core that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing tactics and strategies, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will completely cover the marketing strategy of Jumbotail. But before we dive into it directly let us know about the company a little bit more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 25, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.