In a recent article, we learned about the SWOT analysis of KIOCL Limited. Today, we’ll go through the in-depth marketing strategy of KIOCL in detail in this blog.
The purpose is to learn and acquire insights into the KIOCL transition from ordinary PSU by the Government of India to MINI-RATNA to now going ahead towards becoming a MAHARATNA. KIOCL aims to create and nurture a culture of continuous technology innovation, through their R&D, so they can get a good quality product at a low price.
This new era is all about being digital and learning new digital techniques. If you are interested in learning more about marketing then you can attend a Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
We will learn the entire marketing strategy of KIOCL by the end of this blog. Before talking about it, let’s begin with the company’s story, business, and digital presence.