360° Marketing Strategy of KIOCL: Detailed Overview

In a recent article, we learned about the SWOT analysis of KIOCL Limited. Today, we’ll go through the in-depth marketing strategy of KIOCL in detail in this blog.

The purpose is to learn and acquire insights into the KIOCL transition from ordinary PSU by the Government of India to MINI-RATNA to now going ahead towards becoming a MAHARATNA. KIOCL aims to create and nurture a culture of continuous technology innovation, through their R&D, so they can get a good quality product at a low price.

This new era is all about being digital and learning new digital techniques. If you are interested in learning more about marketing then you can attend a Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of KIOCL by the end of this blog. Before talking about it, let’s begin with the company’s story, business, and digital presence. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]