Extensive SWOT Analysis of KIOCL Limited – A Government Owned Iron Ore Producer

Updated on: Mar 23, 2022
SWOT Analysis of KIOCL Limited - Featured Image

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

Last time we had a look at the detailed SWOT analysis of Endurance Technologies, the leading automotive component manufacturer. This time we will dive deep into the SWOT analysis of KIOCL Limited and its work.

Kudremukh Iron Ore Company Limited – KIOCL Limited is a government-owned iron ore producer with its head office and administrative activities in Bangalore. This government company manufactures 2.16 lakh tonnes per annum of Pig iron at Mangalore, Karnataka.

We all know that for the growth of every business marketing plays an essential role and, as the world goes online, marketing is changing if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin further with the SWOT analysis of KIOCL Limited, let us discuss the company, what products it has to offer, its financials and its competitors.

Digital Marketing Academic Challenge 2024 - DMAC

About KIOCL Limited

SWOT Analysis of KIOCL Limited - iron ore plant in Kudremukh

Founded in 1976, KIOCL Limited is a government-owned company that commenced its businesses in the manufacturing and distribution of low-grade iron and iron ore. It has its pelletisation plants in Mangalore and an iron ore mine in Kudremukh. 

Somehow due to environmental issues and the project of iron ore mining which was contracted for 25 years, the Kudremukh mine which was previously one of the largest iron ore mines in India got closed in 2006. It was a 110km long mine from Mangalore. After the 2006 closure, KIOCL was again seen developing a commercial resort in the Kudremukh national park, refurbishing some of its buildings, unused since the closure of the mine.

Quick Stats on KIOCL Limited
Founder Government of India
Year Founded 1976
Origin Kudremukh
No. of Employees 746
Company Type Public
Market Cap Rs 13,905.35 Crore (2022)
Annual Revenue $325.96 Million (2016)
Net Income/ Profit N/A


SWOT Analysis of KIOCL Limited - Iron Ore KIOCL Limited

Products By KIOCL Limited

  • Iron oxide pellets
  • Pig iron

Competitors of KIOCL Limited

  • Rio Tinto Limited
  • Vedanta Resources plc
  • Vale S.A
  • Hindustan Zinc Limited
  • Trafigura Pte Ltd

Now that we know everything we need to know about KIOCL Limited, let’s start with the SWOT analysis of KIOCL Limited.

SWOT Analysis Of KIOCL Limited

SWOT analysis is like a formula for identifying Strengths, Weaknesses, Opportunities, and Threats (SWOT) that a market possesses for a company. The main objective of this analysis is to help us, as investors and the company, to make business decisions wisely.

By using this method, we analyse where the company is falling short, where it is excelling, and what needs to be worked upon.

To better understand the SWOT analysis of KIOCL Limited, refer to the infographic below:

SWOT Analysis of KIOCL Limited - SWOT Infographics of KIOCL Limited

So let us first start by looking at the strengths of KIOCL Limited from the SWOT analysis of KIOCL Limited.

Strengths of KIOCL Limited

The strengths of a firm can be positive qualities that help the company to maintain goodwill in the market or give it a competitive advantage. Mentioned below are some of KIOCL Limited’s strengths: 

  • Strong History: KIOCL Limited mines, mainly the Kudremukh mine, were one of the largest mines in its era which was in great demand from countries like China, Iran, Japan, and Taiwan and this in itself was one of the biggest strengths of KIOCL Limited.
  • Continued its Businesses: After the closure of the Kudremukh mine in 2006, KIOCL Limited continued its business in other areas like developing resorts and refurbishments in the Kudremukh national park. Currently, the company is planning to construct a coke oven plant in Mangalore, Karnataka.
  • Government Support: KIOCL Limited gets immense support from the government of India which is why the limited company is still generating revenues in increasing directions. 
  • Diversified and Value Added Product Portfolio: KIOCL Limited is a globally recognized high-end, value-added iron ore manufacturer. Its businesses in ore mining produced tonnes of iron ore to meet different needs throughout the world. The iron ore manufactured by KIOCL Limited was used by many companies in different sectors like automobile, electrical transmission, oil and petrochemical, heavy engineering, construction, etc.
  • The Great Old Experience: KIOCL Limited, a pioneer organisation in the Pellet manufacturing industry has over three decades of experience in Owning, Operating, Maintaining & Controlling the Iron ore.
  • Fantastic Return: KIOCL Limited have made a fantastic return of 971% over the past five years. The share price has soared some 933% higher.
  • CSR Activities: KIOCL Limited is always forward to taking interest in CSR activities. KIOCL Limited inaugurated a Rs 45 lakh medical oxygen generation plant in Sullia that has fulfilled emergency needs of oxygen from needy patients in the hospital and also patients from nearby areas. Such activities show KIOCL Limited’s devotion to society and its people.

Weaknesses of
KIOCL Limited

Weaknesses are the areas where the company is lacking behind and needs improvement. Let’s have a look at the weaknesses of KIOCL Limited:

  • Controversies: The Kudremukh mining permission was given to KIOCL Limited on a lease for 25 years from 1976 to the year 2001. But the company extended its operations till 2006 due to which it had faced legal issues for allegedly continuing its operations and exploiting the environment.
  • Limited Portfolio Diversification: The portfolio of KIOCL Limited is not as diversified as compared other industry leaders like Tata steel, Reliance & BHEL, etc.
  • Past Affecting Present: Due to the company’s uneven actions in the past, the projects and proposals by KIOCL Limited do not easily obtain environmental clearance from the central body. Since 2017, KIOCL Limited is trying to restart its captive mining operations at Sandur in the Bellary district.
  • Government Intervention: Government intervention and decisions in the mining business can cause operation inefficiency and labour unemployment. 
  • Proprietary Business: The company used to manufacture only two products i.e. iron ore and pellet due to which the closure of it had caused the whole organisation to suffer.
  • Competitors Getting Ahead: It is a long time since KIOCL Limited is not getting permission to operate. Other competitors are getting ahead using advanced technology and KIOCL Limited is way backwards in terms of this.

Opportunities for KIOCL Limited

Opportunities are uncontrollable external events a person can potentially leverage. These are favourable external factors that could give an organisation a competitive advantage.

  • Opening of Pellet Plants: KIOCL Limited is planning to open its pellet manufacturing plants within six months under the Union government undertaking in Mangalore to its vendors who will buy pellets and in exchange of it they will supply iron ore fines or concentrates to KIOCL. This plan will help KIOCL Limited to reduce the total losses. 
  • Start of Operations at Ballari: The Union Ministry of Environment & Forest and Climate Change have given a Stage-1 approval and is working on to accord the state II environmental clearance for the diversion of 401.5761 hectares of forest land for iron ore and manganese ore mining in Devadari Hill Range in Ballari district by March 2022.
  • Expected Rise in Domestic Iron Consumption: With a stable central government and a strong approach to programs like the “Make in India” movement, the domestic iron ore demand is expected to rise at a fast pace across all sectors. KIOCL Limited is favourably poised to take benefits in India’s next growth cycle with its start of operations at Ballari with a wide variety of outputs, advanced technology, and flexibility.
  • Market Development: KIOCL Limited is finally getting permission to commence its operations which will help the company to decrease the competitors’ advantage and work in the favour of the environment to increase its competitiveness compared to other organisations.

Threats to KIOCL Limited

Threats are the external factors that may cause loss to the firm over time or all at once. Some of these are stated below keeping KIOCL Limited in mind:

  • Competition: Competition from existing and foreign players is a huge threat to KIOCL Limited. Some of the competitors are Vedanta Resources, Hindustan Zinc etc. Vedanta Resources is its biggest competitor and is the market leader. Due to this ongoing competition, there are price cuts which lead to a decrease in profit margin.
  • Government and Environmental Regulations: The government has slightly different and more strict laws for the iron ore industry because it is our natural core and to maintain their control over the consumption of natural resources. While on the other hand organisations concerned about the environment also have their eyes on the iron ore mining industry due to its threat to natural resources and the environment.
  • Changes in the Prices of Raw Materials & End Products: For steelmaking, it requires iron ore, metallurgical coal, limestone, etc. All these resources are scarce and procuring them is a difficult task. Sometimes it’s very difficult to mine in certain areas hence the prices of these materials keep on increasing and even the end products’ prices tend to change, this is a backdrop of KIOCL Limited to stay price competitive in the market.
  • Brand Image of Competitors: Good brand images of the competitors are one of the threats which shouldn’t be neglected by any company at any cost.
  • Environment Regulations: The company previously got shut down for a big haul due to extending its bars and exploiting the environment. As a mining company, this time KIOCL Limited has to make sure to follow all environmental rules if not done so the company can again go through big losses.

This ends our complete  SWOT analysis of KIOCL Limited. Let us conclude our learning below.

Digital Marketing Academic Challenge 2024 - DMAC

To Conclude

In the study of the SWOT Analysis of KIOCL Limited, we know that it can again become one of the fastest-growing iron ore mining companies in India. It has a diverse portfolio and a strong financial position in the market through government support. It can grab opportunities like the rise in domestic consumption of iron ore to produce steel and the growing global automotive manufacturing. 

Even with such advantages in the market it still faces some flaws. An increase in competition and a change in government and environmental regulations are some of the flaws. However, it can reduce these flaws by improving its marketing strategy with the use of advanced digital marketing techniques. 

As most people are online nowadays it is easy to advertise your brand to a relevant audience and increase your brand name. Thus digital marketing is essential for every business. If you are interested in learning and upskilling, check out IIDE’s 3 Month Advanced Online Digital Marketing Course to know more.

We hope this blog on the SWOT analysis of KIOCL Limited has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

If you enjoy in-depth company research just like the SWOT analysis of KIOCL Limited, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of KIOCL Limited in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts