Complete Marketing Strategy of Kirloskar Oil Engines Limited

In our earlier article, we learned about the SWOT analysis of Kirloskar Oil Engines. In this article, we will go over the extensive marketing strategy of Kirloskar Oil Engines Limited which specializes in the production of air-cooled and liquid-cooled diesel engines, as well as diesel generating sets.

The main objective is to provide you with information on Kirloskar Oil Engines’ transition from producing a wide range of agri-engines and diesel engine pump sets that already have served and continue to perform the irrigation requirements of generation after generation of farmers with 4 facilities employing over 3100 people with 50% CNG stations in India now it is growing worldwide.

Marketing is a component of a company’s DNA that really can make or break it. Marketing has decided to follow users worldwide as they migrate to the digital realm. If you’re interested in trying new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah, our CEO and Founder.

This blog will learn about Kirloskar Oil Engines and their entire marketing strategy. Before digging deeper into the marketing strategy of Kirloskar Oil Engines, let us begin with the company’s history, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.