Marketing Strategy of Karur Vysya Bank: Detailed Overview

In a recent post, we learned about Cummins’ comprehensive marketing strategy. Paytm is a well-known, international financial technology business with headquarters in India. 

We will go into more detail about the marketing strategy of Karur Vysya Bank in this blog.

In order to become the largest branch of a specific bank in India, the goal is to understand KVB and how it grew to be one of the top banks in India.

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

By the end of this blog, we will have learned the full marketing strategy of Karur Vysya Bank. Let’s start with the company’s history, target market, and online presence before looking deeper.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]