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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of SKF India: Overview & STP Analysis
In the previous blog, we elaborated on the SWOT analysis of SKF India. In this blog, we are going to elaborate on the marketing strategy of SKF India – one of the leading suppliers of product solutions and services for rolling bearing seals, mechatronics, and lubrication systems.The objective is to help you learn and gain insights into SKF India – a company that provides the industry’s leading automotive and industrial engineered solutions through its five technology-centric platforms, which are: bearings and units; seals; and mechatronics; lubrication solutions; and services.So, as you can see, the world is fully online now and users across the world have gone digital during this pandemic. Marketing has also followed them into the digital world. If you are interested in new-age digital marketing, then you should check out our free masterclass on digital marketing by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of SKF India by the end of this blog. But before diving deep into it, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of SiriusXM: Satellite Radio Provider
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Spotify. In this article, we will elaborate on the marketing strategy of SiriusXM – The only satellite radio provider in the U.S.The objective is to help you understand why and how SiriusXM managed to remain popular in the U.S despite the free music streaming services’ rapid increase in the U.S. SiriusXM has close to 25 million paying subscribers and it has also been ranked 5th in product quality score. Reason for its popularity, various marketing strategies and the amount of entertainment content it has provided.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of SiriusXM by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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The Marketing Strategy of Siply with SWOT Analysis
An app that can help thousands of people become financially independent? Looks pretty interesting, right? Then Siply is at your service. Siply is a tech-based micro-savings application that is based in Bengaluru, it’s the first platform in India, where the investment can be as low as rupee 1! So what does Siply exactly do to help such a vast amount of investors around India? It is an operated website and mobile application where one can invest starting from micro-savings making it flexible and vernacular.According to their recent fund activity, Siply Private Limited has raised over $ 1,000,000 and has recently launched an affordable Gold Savings Scheme.In this blog, we will explore the marketing strategy of Siply and also its SWOT Analysis. But first, let us start by exploring how Siply works.About Siply Private Limited.Based in Bengaluru, India, Siply helps underserved masses inculcate savings and investment through its relevant policies. Founded in July 2020 by Sousthav Chakraborty, Anil Bhatt, and, Nitin Mitta, Siply is a fintech startup claiming to be catering to over 40 crore people. Making an individual financially independent, this micro-savings app provides frictionless savings and digital onboarding with easy set-up and time-friendly measures. The startup is not only working as a tech-based app but also working on enabling micro-savings for the users of other platforms with a platform-as-a-service (PaaS) model.With its unique ability of instant withdrawals and investment from 0, the company has signed MOUs with Bighaat, Pickmywork, Gig4CE, and Xoxoday with other larger institutional partners. In January 2021, the startup raised over $1 million in funds in a seed round by Inflection Point Ventures.Siply India’s Target Audience Siply is a convenient app and website for investing, buying, selling, and withdrawal method for basic audiences in India. It is a simple method for audiences around the country to be financially independent and it attracts its customers with perfect examples and easy transactions.Siply’s target audience is the general public. With numerous advances given by Siply’s app, a person can invest in a wide range with a lot more benefits given by the app and website to make payments. Siply is a Mutual Fund distributor and it facilitates transactions with regard to third-party payment options as well, using Asset Management Companies (ACMs). Siply now has also introduced a Gold saving scheme for their customers. As you can see that Siply is customer friendly and stretches out with the most prominent advances to facilitate their customers. Its target audience explicitly reaches out to a group of the general public.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Sify Technologies – With STP Analysis
We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of Sify Technologies, India’s Prominent ICT Service & Solution Provider Company.The purpose is to learn and get useful knowledge of Sify Technologies while looking at the dynamic business built-in financial, manufacturing and healthcare and providing services throughout the world.  Marketing plays a significant role in order to assess and analysing the qualitative and quantitative concepts of products and services offered. To fulfil your curiosity, about what exactly marketing means and how it is digitally transforming businesses to high levels while mastering your new skills. You can get a chance to enrol yourselves on South Asia’s virtual renowned platform, i.e. IIDE which offers a Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.Here, it’s the pulse to learn and acquire the dive level of information about the Marketing Strategy of Sify Technologies in this blog. Initially, we will focus on the company’s background, target customers and its virtual presence in the market.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of Shuttl With Campaigns & Target Audience
In our previous article, we learned in detail about the marketing strategy of the largest online payment platform, Paytm. In this article, we are going to elaborate on the marketing strategy of Shuttl, India.Shuttl is an app-based office bus service that allows users to search for and book air-conditioned bus trips for travel throughout the city. The objective of this blog is to provide an extensive study on the marketing strategy of Shuttl – India’s largest bus aggregator platform.Marketing is an integral aspect of a company’s DNA that may make or break its success. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.We will fully cover the marketing strategy of Shuttl in this blog. Before we begin our deep dive into the marketing strategy of Shuttl, let us start by learning about Shuttl’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Shriram Transport Finance Company
In our previous post, we learned about the detailed Marketing Strategy of PNC, an Indian leading non-banking finance company. In this essay, we will go over the Marketing Strategy of Shriram Transport Finance Company, which is India’s top non-banking financial service company.The objective is that will help you advantage insights into Shriram delivery Finance company and the way it presented the common man its services and products to enable him to attain his direction of prosperity and come to be one of the most recognized and revered manufacturers in India that contribute to the growth of the nation.Marketing is a component of a company’s DNA that can make or ruin it. Marketing has followed users around the world as they migrate to the digital domain. If you’re interested in cutting-edge digital marketing, you should definitely check out Karan Shah,  IIDE’s CEO and Founder of   Free MasterClass on Digital Marketing 101.In this article, we will go over the marketing strategy of Shriram Transport Finance Company in elements. Let us start our deep dive by studying the business enterprise’s history, target market, and virtual presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of Shriram City Union Finance
In our last piece, we learned about the extensive marketing strategy of HDFC. The marketing strategy of Shriram City Union Finance Company – the foremost non-banking financial services provider in India will be discussed in this article.Are you wondering how Shriram city union finance has succeeded and performed top in all the Indian NBFCs?Here is the detailed analysis and study of Shriram City union finance we will explain to you all about Shriram City union finance, what do they do a brief introduction and what are the ways Shriram City union finance has utilised to grow in their segment exponentially as compared to other NBFCs in the Indian market.Marketing is an element of a company’s DNA that has the power to make or break it. As users moved to the digital space, marketing followed them from all over the world. The CEO of IIDE, Karan Shah, offers the Free MasterClass on Digital Marketing 101, which is a great resource for those interested in cutting-edge digital marketing.We shall discuss the marketing strategy of Shriram City Union Finance in detail in this article. Let’s begin our exploration of the brand by learning about its past, target audience, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Shree Renuka Sugars
In our previous article, we learnt about the SWOT analysis of Shree Renuka Sugars. In this blog, we elaborate on the Marketing Strategy of Shree Renuka Sugars – India’s Leading Sugar producing Company. The objective is to learn and gain insights about Shree Renuka Sugars and how it became India’s largest sugar manufacturer.The world is fully online now; marketing is becoming the backbone of every industry. It has followed the users to the digital realm as well. So, if you are interested, our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Mr Karan Shah.We will learn the entire marketing strategy of Shree Renuka Sugars by the end of this blog. Before diving deep into its insight, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Sherwin Williams with STP Analysis
In a recent article, we learned about the SWOT analysis of Sherwin-Williams. In this blog, we’ll examine the marketing strategy of Sherwin Williams to understand more about the company in-depth.The goal is to provide you with a behind-the-scenes glimpse at Sherwin Williams’ development from a $2,000 partnership with Ohio’s Truman Dunham Firm to the second-largest paint company in the world and the biggest in the US.Every business needs marketing, and as the world has become more digital, marketing has evolved as well. Check out Karan Shah, the CEO and founder of IIDE Free Masterclass on Digital Marketing 101, if you’re interested in learning more about digital marketing.We will have a complete understanding of Sherwin Williams’ marketing strategy by the end of this article. We’ll start with the company’s history, target market, and online presence, Sherwin Williams.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Sheela Foam – With STP Analysis
In this blog, we are going to elaborate on the Marketing Strategy of Sheela Foam – The leading producer of Polyurethane Foams (PU) in India. The main purpose of this blog is to gain an overall understanding of Sheela Foam and how it became the leading producer of PU Foam in India. Along with this, how they became such a popular brand for mattresses is also a matter of curiosity.So, as we all can observe, the world is fully online now, and marketing is the backbone of every industry. If you want to know more about marketing or digital marketing then please check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will know about all the facets of the marketing strategy of Sheela Foam by the end of this blog. Before diving deep into it, let’s know about the company overview.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Decoding the Secret Behind the Amazing Marketing Strategy of Sharechat
India has more than 350 million users online and growing, making it the second-largest internet user country in the world.The most popular messaging app in India, ShareChat, allows users to exchange videos, jokes, songs, and other language-based social content with unidentified users through features including private messaging, tagging, and personal messaging.The platform’s creators, Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, incorporated it in 2015. Digital marketing methods and the marketing Strategy of Sharechat are factors that made it the most accessible and practical app. As more and more people move their businesses online, marketing is evolving. If you’re interested in learning about the newest trends, enroll in our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE.Before we look into the marketing strategy of Sharechat, let us gain more insights about Sharechat.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Sharda Cropchem: Detailed Insights
In our previous article, we learned in detail about the marketing strategy of Bayer CropScience.In this article, we are going to elaborate on the marketing strategy of Sharda Cropchem – India’s leading chemical manufacturer.The objective is to help you gain insights into Sharda Cropchem’s transition from being a chemical producer company to becoming one of the most recognized and respected brands in India.A crucial component of a company’s DNA that can make or ruin it is marketing. As users across the world go digital now, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check  IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Without wasting any of your time, let’s begin the marketing strategy of Sharda Cropchem by first knowing the story of the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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