Extensive Marketing Strategy of Solar Industries – With Detailed Overview

Updated on: Jun 27, 2022
Marketing Strategy of Solar Industries - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis.

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In the previous blog we talked about the SWOT analysis of Solar Industries and now let us have a look at the marketing strategy of Solar Industries.

Does it ever cross your mind, what is a secret of a successful company? Well, the answer to it is ‘Effective Marketing Strategies’. Marketing Strategies play a crucial role in a company’s success. 

Marketing is one of the most important pillars contributing to the growth of a company. The use of the internet has increased dramatically in recent years, and the majority of businesses have implemented digital marketing strategies. 

If you’re interested in learning the latest digital marketing techniques, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

This report showcases the effective marketing strategy of Solar Industries that will motivate you and help you grow your business and jumpstart your marketing.

We will understand and learn the marketing strategy of Solar Industries by the end of this blog. Before we dive deep into it, let’s start with the company’s history, journey, digital presence, and much more.

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About Solar Industries – Company Overview

Solar Industries India Ltd is 1st Indian company to cross annualized production of 300000 MT of explosives. The company was founded by visionary Shri Satyanarayan Nandlal Nuwal. Solar Group has developed from a single-site manufacturing company in 1995 to a globally recognized Industrial Explosives manufacturer today. They have years of experience in the industrial explosives segment. They have even stepped into Defence and set up one of the world’s most integrated facilities of ammunition. They have visionary management and they are very safety and quality-focused. Their focus is always on value-added products.

The company began producing Slurry Explosives in 1996 and Detonating Cords in 1998. With the favourable outcome of this unit, they forayed into the production of Detonators through Economic Explosives Ltd non-Explosive intermediaries through Solar Components Pvt Ltd, and Bulk Explosives through Solar Capitals Ltd. 

In September 2005 the company obtained all the shares from the promoters of Economic Explosives Ltd Solar Capitals Ltd and Solar Component Ltd by swapping their holding with the shares of the company to make the three companies their wholly-owned subsidiaries.

They obtained 74% Shares of Navbharat Coalfields Ltd, a company located at Raipur engaged in the mining & minerals business. So Somu Steels & Power Ltd became a subsidiary of the company. During the year 2008-09 the company’s wholly-owned subsidiaries Solar Capital Ltd and Solar Industries Ltd merged with the company on April 1, 2008. Also, the company changed its name from Solar Explosives Ltd to Solar Industries India Ltd.

Quick Stats on Solar Industries
CEO Manish Nuwal
CMO Roomie Vakil
Area Served Their products are being consumed in more than 50+ countries in India. Their Functional production facilities are in Zambia, Nigeria, Turkey, and South Africa also expanding into Australia & Ghana.
Industry Chemical Product and Preparation Manufacturing Industry.
Market Share/ Revenue The estimated Revenue is ₹10.2b (up 59% from 3Q 2021). And the net income is ₹1.02b (up 31% from 3Q 2021).
Vision Their vision is to ensure high-quality delivery of services offering exemplary technical, safety, administrative and professional excellence with a commitment to environmental safeguards. And to forge and nurture alliances that are complementary to the Company’s global ambitions.
Tagline They don’t have a Tagline.


Marketing Strategy of Solar Industries India Ltd:

Solar Industries India Ltd has a few marketing strategies. Let us have a look at how they carry these marketing strategies through various marketing platforms!

Segmentation, Targeting, and Positioning

Solar Industries India Ltd are globally recognized Industrial Explosives Manufacturer and also have entered the defence and set up segment recently. So they segment themselves into industrial explosives, Packed explosives, non-permitted explosives, permitted explosives, seismic explosives, bulk explosives, electronic detonators, and in defence they have segmented into ammunitions, military explosives, bombs & warheads, etc.

They have also stepped into business for space applications which are synergistic with the current business of ammunition and have decided to make an equity investment in a startup “Skyroot Aerospace” for the manufacturing of Space Launch Vehicles and Economic Explosives Limited has also started Manufacturing Strap on Booster Motor for PSLV rockets.

Solar Industries India Ltd’s target audience is bigger as they are a global player in explosives. They are the largest exporter of explosives from India. Their products are being consumed in more than 50+ countries.

Solar Industries India Ltd has made its positioning in the market through several years of experience and is celebrating 25years of excellence in the field of explosives. As they have competitors like STV group, Austin Powder, Orica, Maxam, etc. Still, Solar Industries leads among all.

Marketing Campaigns

Solar Industries now does not have any marketing campaigns. Solar Industries uses the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Solar Industries launches such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

Solar Industries Ltd is active on a few social media platforms like Facebook, Linkedin, and Instagram. They have great followers on Linkedin as compared to Facebook and the least on Instagram. 

The Followers are as follows: 

Linkedin – 9633
Facebook – 1,285 
Instagram- 70 

They have the most followers on Linkedin and average on Facebook and the least on Instagram because Linkedin is more of a professional and appropriate social media platform for solar industries. The posts contain information regarding the latest launch and their achievements and celebrations, not much has been posted.

SEO Strategies

Marketing Strategy of Solar Industries - SEO

As per the SEO ranking, It is been analyzed that the number of keywords less than 500 is poor and more than 1000 is great and 10+ is amazing. As we can see in the above image that Solar Industries India Ltd has more than 1000 organic keywords  1,420 which is great! This shows that the digital marketing of Solar Industries India Ltd is gaining a great number of insights. 

Further, the organic monthly traffic is 13,060 which is pretty good as it’s above 10,000. It needs improvements in Domain Authority as it is ranked between 1 to 100. When it comes to backlinks it is average.

So with the overall SEO Analysis, Solar Industries needs to keep improving and at the same time maintain and raise its page on Google Organic SERP results.

Influencer Marketing

Solar Industries India Ltd is well known and has years of experience in the field of Industrial explosives manufacturing. This is a very B2B Company and since does not have to do influencer marketing and very much has its own sales team for stuff like this.


Solar Industries India Ltd is a company that manufactures industrial explosives Thus Solar Industries India Ltd does not have any online selling portal for the product they manufacture or sell to their consumers or buyers.

Mobile Apps

In talking about the mobile apps, Solar Industries has two apps among which one is Solar Smart Suite. This application gives everyone from sales, customer service, business development, recruiting, marketing, or any other line of business a better way to manage the external interactions and relationships that drive success. This app has 1000+ downloads.

The second app is Solar Defence. They have entered into solar defence recently as it is one of the world’s most integrated facilities for ammunition. This app contains all information regarding Solar Defence also one can book appointments and see all the products and can make an enquiry call. Again this app is downloaded by 1000+ people.

Content Marketing Strategies

Solar Industries India Ltd is not very active on social media platforms. But they do have professional posts and informational posts regarding their product launch, achievements, and celebrations, on Linkedin and Facebook handles. 

Also, they press releases about their products via various sources such as MoneyControl, Economics Times, BSE, NDTV, etc. 

This ends our elaborative marketing strategy of Solar Industries. Let us conclude our learning below from the marketing strategy of Solar Industries.

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Conclusion – What’s Unique in Solar Industries Marketing?

In the blog, we have come to know about various marketing strategies of Solar Industries, and how marketing strategies can help you think clearly about your goals and to keep constantly changing and upgrading your activities to top rank your company page organically.

As we saw Solar Industries India Ltd have a few marketing strategies which prove to be fruitful for their company but we did see that they lagged in a few marketing strategies where they could improve themselves.

Marketing is a critical component of every company’s success, and in today’s world, the area is fast digitizing. The company should start giving strategic importance to various digital marketing techniques such as social media marketing, content marketing, SEO, running digital campaigns, etc. These techniques are high in demand in the current job market. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Solar Industries has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Solar Industries, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Solar Industries, and do share your thoughts on this case study of the marketing strategy of Solar Industries in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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