Comprehensive Marketing Strategy Of South Indian Bank – STP Analysis

In a previous article, we learned about the Bank of Baroda’s digital marketing strategy, one of India’s oldest public sector banks. This case study aims at getting insights into South Indian Bank, how it became the leading top private sector bank and giving customers the next-generation banking experience.

Marketing aims to help businesses grow efficiently and reach their highest potential by promoting brands, products, and services. The world has gone digital, hence digital marketing is the leading trend. If you are interested in new-age marketing, then check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will explore the marketing strategy of South Indian Bank by the end of this blog, let’s start with the company’s overview, target audience, and relevance in the industry.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.