Bank of Baroda: Digital Strategy Insights – Marketing Case

The Indian banking sector is growing at a faster rate and among all the Indian banks, Bank Of Baroda is one of the predominant public sector banks that is known for passing on the smartest banking solutions to their customers.

Bank of Baroda is one of the oldest banks in India. It has been growing consistently for over a decade now. How the bank has utilized marketing strategies and implemented them to stay powerful is something worth going through.

Today, in the Bank of Baroda case study, we shall discuss various aspects of Bank of Baroda’s marketing outlook by going through the 4Ps and 7Ps of the marketing mix, its approach towards the market by understanding its marketing strategies and campaigns, both digital and offline, along with a competitor analysis.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.