
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Elaborated Marketing Strategy of SFR – An Overall Analysis
In our previous article, we had learnt in detail about the SWOT analysis of SFR. In this article, we are going to elaborate on the marketing strategy of SFR – A business service provider (Telecommunication company). It deals with the Internet, Mobile and telecommunication industries.The goal is to provide you with information on SFR. It is France’s largest telecommunications corporation.Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.In this blog, we will go over the marketing strategy of SFR in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of SF Express: Detailed Overview
In the previous article, we learned about the marketing strategy of FedEx, an American International delivery services company. In this article, we will be discussing the marketing strategy of SF Express.The objective of this blog is to know more about the marketing strategy of Sf Express and how it has become the second-largest courier company in China. Marketing is one of the most crucial functions of any business. It is a part of the company’s DNA that can either make or break it. As the world is now going digital, the demand for well-skilled digital marketers is also increasing. So if you want to know more about Digital Marketing then you should definitely check out Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.Let’s begin this article on the marketing strategy of SF Express with a brief overview.
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Marketing Strategy of ServiceNow: Overview & STP Analysis
In the previous article, we discussed the Marketing strategy of Qualcomm, an American multinational company. In this article, we will talk about the Marketing Strategy of ServiceNow.Marketing has been the most crucial method of promoting enterprises and surviving this digital transition. As we all know, there will inevitably be a boom in the usage of digital technology. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, CEO and creator of IIDE, if you are enthusiastic about marketing or want to know why it is so hyped up.You will learn enough about Lennar by the end of this blog post to be able to comprehend its marketing approach. Let’s start the marketing strategy of ServiceNow with its company story.
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In-Depth Analysis on Marketing Strategy of Scotiabank
The last time we did an elaborated SWOT analysis of Scotiabank. This time we will look at the Marketing strategy of Scotiabank – a Canadian Multinational Bank.Scotiabank, one of Canada’s big five banks, ranks second in the largest Canadian bank by deposits and market capitalization. Scotia bank is a Canadian multinational banking and financial services company. The bank serves more than 25 million customers around the world with more than 89,000 employees working with them. They offer a variety of services such as personal and commercial banking, wealth management, corporate, and investment banking. The success in terms of capital and its positioning along with its top-notch IT infrastructure and skilled employees definitely have to do with their strong digital marketing skills. Digital marketing has become one of the most important marketing skills these days for reaching out to customers as everything is shifting towards digital and everyone is present on digital platforms. If you would like to find out about digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder, and CEO of IIDE.In this blog, we will go through the marketing strategy of Scotiabank, but before that, let us have a brief understanding of what Scotiabank is all about.
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Complete Marketing Strategy of Schaeffler India – With Detailed Study
In our previous blog, we learned about the detailed marketing strategy of Tata Group, India’s one of the oldest and largest industrial groups. In this blog, we are going to have a detailed study on the Marketing Strategy of Schaeffler India which is previously known as FAG Bearings India Ltd is one of India’s major ball and rolling bearing manufacturers servicing the automotive and multiple core industrial segments. The objective of our blog is to learn and get to know more about the marketing strategies of Schaeffler India, their influencing strategies, and just all about this massive innovative company.So, as you saw the world is going digital and innovative with massive speed and marketing at its peak. So if you’re getting more curious and wanna know more about marketing then just click on Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.By the end of this blog we’ll learn everything about this massive innovative company Schaeffler India so, just let’s get started!
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SBI Marketing Strategy Case Study (Including SWOT Analysis)
India has various renowned banks currently operating in the country, both public as well as private sector banks. But the bank we shall be talking about in this case study has managed to stay relevant and capture 1/4th market share in the banking sector since its inception. It is the State Bank of India. The State Bank of India, also commonly known as SBI, is a Fortune 500 corporation. It is an Indian multinational banking and financial services statutory body.
In the SBI case study, we shall cover its marketing strategy, marketing mix, competitors’ analysis, digital marketing presence, and SWOT analysis.
But before we start delving into its marketing strategy, let us learn more about the company.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Sber: Overview & Campaigns
In our previous article, we learned in detail about the SBI Marketing Strategy The State Bank of India, also known as SBI. In this article, we will see the Marketing strategy of Sber Bank, a Russian majority state-owned banking and financial services company headquartered in Moscow.The objective is to know several Marketing strategies and to gain insights from those, Sberbank is Russia’s largest bank and a leading global financial institution with a 179-year history. Sberbank plays a significant role in the Russian economy with one-third of aggregate banking assets and about 45% of all retail deposits.Having a unique bank marketing strategy will set your bank apart from other banks in your area of operation. Users around the world are going digital, so marketing has followed. If you are interested in IIDE’s free Masterclass on digital marketing check out new-age digital marketing.Before moving on it the marketing strategy of Sber Bank, let’s first understand the Company.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy Of Santander – Complete Overview
In this blog, we will give you a detailed analysis of the marketing strategy of Santander bank, one of the largest banks in Spain. You can refer to the Marketing strategy of American Express Bank to get an in-depth analysis of it.With this blog, you will get an idea about how Santander bank became one of the most trustworthy and largest banks in Spain. Its services are not restricted to Spain, but it is available to various other countries also.In the world after the Covid-19 pandemic, everything is becoming digital and online. Online marketing is becoming an integral part of every business. If you are keen to learn more about digital marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah who is the Founder and CEO of the Indian Institute of Digital Education (IIDE).By the end of this blog, you will have a clear idea about the marketing strategy of Santander bank. But before directly jumping into its marketing strategy, let’s first learn about Santander bank and have some knowledge about it.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Sanofi India – With Company Overview
In our previous article, we learnt in detail about the marketing strategy of Schaeffler India. In this article, we are going to see the marketing strategy of Sanofi India.The Mission is to help you get views and information on this life-saving, medical and vaccine company that is becoming one of the most recognized and respected brands in India.Marketing is a part of a company’s DNA that can either make it or break it. As people around the world are going digital marketing and it has followed them to the digital era as well. If you are interested in new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Sanofi India in this blog. Before we begin, let’s start by learning the company’s story, target audience and digital presence.
Aditya Shastri
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Marketing Strategy of Sandhar Technologies: Review
In our previous article, we learnt in detail about the SWOT Analysis of Sandhar Technologies. In this blog, we will dive deep into the marketing strategy of Sandhar Technologies. The objective of this blog is to give you an insight into the strategies used in the marketing of the company.The purpose of marketing is to help a business grow, by promoting brands, goods and services. Marketing allows businesses to achieve their best potential for ROI. Most marketing promotions aim to increase product and service sales, content engagement and brand exposure. Marketing research can also be used to find the target audience and analysis of the same which can aid in precisely measuring performance and engagement.The times are changing, and so has the way businesses interact with their customers. Traditional marketing has taken a step back to allow for the introduction of a new face to the industry.Digital marketing can help businesses in a variety of ways. It has the potential to enhance exposure and sales. After all, as an entrepreneur, your primary goal is to maximise profits.If you want to expand your business or improve your sales, you must use digital marketing. If you are interested in pursuing digital marketing you should check out IIDEs free master class on digital marketing 101 by our CEO and Founder Karan Shah.We will be covering the whole marketing strategy of Sandhar Technologies and how it started from supplying sheet metals to Honda motorcycles to becoming a global manufacturer of automobiles.
Aditya Shastri
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In-Depth Marketing Strategy of Sam’s Club – In Detail
Some brands have grown exponentially since their inception. Sam’s club is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Sam’s club’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About Sam’s club
In the United States, Sam’s Club is a membership-only retail warehouse club. It is a subsidiary of Walmart Inc., the largest retailer in the world. Since its inception on April 7, 1983, the club has grown to over 600 membership warehouse clubs across the United States.
From the United States, the organization has expanded to China, Brazil, and Mexico. Every year, over 20,000 Sam’s Club associates are promoted to positions with more responsibility and income. It also provides full-time associates with paid parental leave, additional support for adoptive families, savings, health plans, associate stock purchase plans, and associate discounts, among other benefits.
Sams Club has become one of the best retail warehouse club members. It also has ranked second in sales volume among warehouse clubs with $57.839 billion in sales in 2019.
Now that we are discussing Sam’s club, let’s take a look at their marketing strategy too.
What’s new with Sam’s club?
Here’s what was buzzing around Sam’s club recently:
Sam’s Club to open new distribution center in Oklahoma City.
Sam’s Club and TechBridge, Inc. teamed up to offer no-cost technology-focused training
Walmart and Sam’s Club announced enhanced seafood policy in Tuna supply chains
Sam’s Club started their 2nd High School Internship Program
Sam’s Club members can save money when shopping
Let’s now understand the target audience of Sam’s club better with the help of a buyer persona.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Salesforce – Complete Overview
In our previous blog, we discussed Sify Technologies, India’s Prominent ICT Service & Solution Provider Company. In this article, we’ll go through the marketing strategy of Salesforce, which is the world’s most popular customer relationship management (CRM) software.The goal is to learn about Salesforce and how it became the world’s most popular customer relationship management platform.As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and creator of IIDE.By the end of this blog, we will have learned the marketing strategy of Salesforce. Let’s start with the company’s story, target audience, and digital presence before we delve too deep into it.
Aditya Shastri
Aug 9, 2025
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