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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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In-Depth Analysis on Marketing Strategy of Scotiabank
The last time we did an elaborated SWOT analysis of Scotiabank. This time we will look at the Marketing strategy of Scotiabank – a Canadian Multinational Bank.Scotiabank, one of Canada’s big five banks, ranks second in the largest Canadian bank by deposits and market capitalization. Scotia bank is a Canadian multinational banking and financial services company. The bank serves more than 25 million customers around the world with more than 89,000 employees working with them. They offer a variety of services such as personal and commercial banking, wealth management, corporate, and investment banking. The success in terms of capital and its positioning along with its top-notch IT infrastructure and skilled employees definitely have to do with their strong digital marketing skills. Digital marketing has become one of the most important marketing skills these days for reaching out to customers as everything is shifting towards digital and everyone is present on digital platforms. If you would like to find out about digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder, and CEO of IIDE.In this blog, we will go through the marketing strategy of Scotiabank, but before that, let us have a brief understanding of what Scotiabank is all about.
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Complete Marketing Strategy of Schaeffler India – With Detailed Study
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SBI Marketing Strategy Case Study (Including SWOT Analysis)
India has various renowned banks currently operating in the country, both public as well as private sector banks. But the bank we shall be talking about in this case study has managed to stay relevant and capture 1/4th market share in the banking sector since its inception. It is the State Bank of India. The State Bank of India, also commonly known as SBI, is a Fortune 500 corporation. It is an Indian multinational banking and financial services statutory body.
In the SBI case study, we shall cover its marketing strategy, marketing mix, competitors’ analysis, digital marketing presence, and SWOT analysis.
But before we start delving into its marketing strategy, let us learn more about the company.
Aditya Shastri
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Marketing Strategy of Sber: Overview & Campaigns
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Aditya Shastri
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Detailed Marketing Strategy Of Santander – Complete Overview
In this blog, we will give you a detailed analysis of the marketing strategy of Santander bank, one of the largest banks in Spain. You can refer to the Marketing strategy of American Express Bank to get an in-depth analysis of it.With this blog, you will get an idea about how Santander bank became one of the most trustworthy and largest banks in Spain. Its services are not restricted to Spain, but it is available to various other countries also.In the world after the Covid-19 pandemic, everything is becoming digital and online. Online marketing is becoming an integral part of every business. If you are keen to learn more about digital marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah who is the Founder and CEO of the Indian Institute of Digital Education (IIDE).By the end of this blog, you will have a clear idea about the marketing strategy of Santander bank. But before directly jumping into its marketing strategy, let’s first learn about Santander bank and have some knowledge about it.
Aditya Shastri
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Detailed Marketing Strategy of Sanofi India – With Company Overview
In our previous article, we learnt in detail about the marketing strategy of Schaeffler India. In this article, we are going to see the marketing strategy of Sanofi India.The Mission is to help you get views and information on this life-saving, medical and vaccine company that is becoming one of the most recognized and respected brands in India.Marketing is a part of a company’s DNA that can either make it or break it. As people around the world are going digital marketing and it has followed them to the digital era as well. If you are interested in new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Sanofi India in this blog. Before we begin, let’s start by learning the company’s story, target audience and digital presence.
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Marketing Strategy of Sandhar Technologies: Review
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Aditya Shastri
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In-Depth Marketing Strategy of Sam’s Club – In Detail
Some brands have grown exponentially since their inception. Sam’s club is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Sam’s club’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About Sam’s club
In the United States, Sam’s Club is a membership-only retail warehouse club. It is a subsidiary of Walmart Inc., the largest retailer in the world. Since its inception on April 7, 1983, the club has grown to over 600 membership warehouse clubs across the United States.
From the United States, the organization has expanded to China, Brazil, and Mexico. Every year, over 20,000 Sam’s Club associates are promoted to positions with more responsibility and income. It also provides full-time associates with paid parental leave, additional support for adoptive families, savings, health plans, associate stock purchase plans, and associate discounts, among other benefits.
Sams Club has become one of the best retail warehouse club members. It also has ranked second in sales volume among warehouse clubs with $57.839 billion in sales in 2019.
Now that we are discussing Sam’s club, let’s take a look at their marketing strategy too.
What’s new with Sam’s club?
Here’s what was buzzing around Sam’s club recently:
Sam’s Club to open new distribution center in Oklahoma City.
Sam’s Club and TechBridge, Inc. teamed up to offer no-cost technology-focused training
Walmart and Sam’s Club announced enhanced seafood policy in Tuna supply chains
Sam’s Club started their 2nd High School Internship Program
Sam’s Club members can save money when shopping
Let’s now understand the target audience of Sam’s club better with the help of a buyer persona.
Aditya Shastri
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Extensive Marketing Strategy of Salesforce – Complete Overview
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Aditya Shastri
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Aditya Shastri
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Precise Marketing Strategy of Safran – #1 Aircraft Equipment Manufacturer
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Aditya Shastri
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Extensive Marketing Strategy Of Saffronstays – In-Depth Analysis
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Aditya Shastri
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