Marketing Strategy of Sharda Cropchem: Detailed Insights

In our previous article, we learned in detail about the marketing strategy of Bayer CropScience.

In this article, we are going to elaborate on the marketing strategy of Sharda Cropchem – India’s leading chemical manufacturer.

The objective is to help you gain insights into Sharda Cropchem’s transition from being a chemical producer company to becoming one of the most recognized and respected brands in India.

A crucial component of a company’s DNA that can make or ruin it is marketing. As users across the world go digital now, marketing has followed them to the digital realm as well. 

If you are interested in new-age digital marketing, then you should check  IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Without wasting any of your time, let’s begin the marketing strategy of Sharda Cropchem by first knowing the story of the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]