Exclusive Marketing Strategy of Shriram City Union Finance

In our last piece, we learned about the extensive marketing strategy of HDFC. The marketing strategy of Shriram City Union Finance Company – the foremost non-banking financial services provider in India will be discussed in this article.

Are you wondering how Shriram city union finance has succeeded and performed top in all the Indian NBFCs?Here is the detailed analysis and study of Shriram City union finance we will explain to you all about Shriram City union finance, what do they do a brief introduction and what are the ways Shriram City union finance has utilised to grow in their segment exponentially as compared to other NBFCs in the Indian market.

Marketing is an element of a company’s DNA that has the power to make or break it. As users moved to the digital space, marketing followed them from all over the world. The CEO of IIDE, Karan Shah, offers the Free MasterClass on Digital Marketing 101, which is a great resource for those interested in cutting-edge digital marketing.

We shall discuss the marketing strategy of Shriram City Union Finance in detail in this article. Let’s begin our exploration of the brand by learning about its past, target audience, and online presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]