Marketing Strategy of ServiceNow: Overview & STP Analysis

In the previous article, we discussed the Marketing strategy of Qualcomm, an American multinational company. In this article, we will talk about the Marketing Strategy of ServiceNow.

Marketing has been the most crucial method of promoting enterprises and surviving this digital transition. As we all know, there will inevitably be a boom in the usage of digital technology. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, CEO and creator of IIDE, if you are enthusiastic about marketing or want to know why it is so hyped up.

You will learn enough about Lennar by the end of this blog post to be able to comprehend its marketing approach. Let’s start the marketing strategy of ServiceNow with its company story.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.