Last time we had done a detailed SWOT Analysis of Qualcomm, an American multinational technology company. In this, we will be doing a detailed marketing strategy of Qualcomm, an American multinational corporation.
The world’s leading wireless technology innovator is Qualcomm. It is an American multinational corporation that creates software, semiconductors and services related to wireless technology. It owns patents that are essential to 4G and 5G CDMA2000, TD-SCDMA and WCDMA mobile communications standards.
Marketing is another aspect of Qualcomm’s growth. As we all know after Covid-19 the world is going online. Hence, marketing strategy is also changing. The new form of marketing is a digital marketing and if you are interested in learning skills of digital marketing then check our Free MasterClass on Digital Marketing 1O1 by Karan Shah, the CEO and Founder of IIDE.
We will discuss all aspects of the marketing strategy of Qualcomm in this blog. Before Knowing Qualcomm’s business strategies we shall learn about its history, products, and online presence.
About Qualcomm – Company Overview
Qualcomm is an American multinational corporation. In 1985, Qualcomm was established by seven former Linkabit colleagues which were led by Irwin Jacobs. Qualcomm stands for “QUALity COMMunications”. Snapdragon processors and chips are one of Qualcomm’s most popular products. These processors are offered to smartphone manufacturers by the company.
For many years, Qualcomm has expanded its operations into selling semiconductor products. It also develops semiconductor components and software for vehicles, watches, laptops and other devices.
Qualcomm is an overwhelmingly fabless supplier of semiconductor items for remote correspondences and information move in compact gadgets. As indicated by the expert firm Strategy Analytics, Qualcomm has a 39 per cent piece of the pie for cell phone application processors and a 50 per cent portion of the overall industry of baseband processors. Its portion of the market for application processors on tablets is 18 per cent.
According to investigator firm ABI Research, Qualcomm has a 65 per cent piece of the pie in LTE baseband. Qualcomm additionally gives licences to utilise its licences, a considerable lot of which are basic to the CDMA2000, TD-SCDMA and WCDMA remote standards. The organisation is assessed to procure $20 for each cell phone sold.
| CEO | Cristiano Amon |
|---|---|
| CMO | Don McGuire |
| Area Served | Worldwide |
| Industry | Designing and manufacturing semiconductors and wireless telecommunications products. |
| Market Share/ Revenue | 30% Q4 2021 |
| Vision | Enabling a world where everyone and everything can be intelligently connected. |
| Tagline | Inventing the tech the world loves |
Marketing Strategy of Qualcomm
The marketing strategy of Qualcomm is to understand customers’ needs and then provide products and services in a way that aligns with Qualcomm’s vision.
Segmentation, Targeting and Positioning
Their segmentation mostly appears to be based on location. They have established multiple branches throughout the world so that they can cater to their clients based on the laws and norms of the respective countries.
The target market of Qualcomm mainly consists of other corporate firms, which bring in huge amounts of revenue. The company contributes a huge chunk of the total revenue.
Qualcomm, as a firm, has positioned itself to be a global enterprise instead of just being limited to a particular region. This allows them to gain access to more clients all over the world, thereby increasing their revenue by a wide margin. They also claim to be inclusive and work toward sustainability.
Marketing Campaigns
Qualcomm can be found brainstorming new corporate event ideas and hosting a noteworthy conferences.
Qualcomm has conducted more than 12 winning events and marketing activities that have improved its ROI.
Qualcomm Snapdragon Tech Summit
Qualcomm Snapdragon Tech Summit is held on an annual basis in Maui, HI, and is one of the premier gatherings organised by Qualcomm.
Each year, individuals travel across the Pacific Ocean to learn about what new technologies Qualcomm is working on or introducing and how they can be used. The 2019 event featured keynote speeches from top Qualcomm executives; leaders at Google, Dolby, and other successful companies.
Qualcomm 5G Summit
The Qualcomm 5G Summit was all about 5G technology – it was a three-day conference held in San Diego was a groundbreaking conference where learners were given a chance to learn about development and commercialization during the 5G transition as well as discover new, cutting-edge industry trends, and network with experts in the field.
The event that was talking about emerging technologies was held using top tech-like event software so that the audience experience is not degraded throughout the event.
“Cause An Effect” Event
“Cause an Effect” – by Qualcomm was designed to “increase communication and collaboration among organisation’s senior management.”
The event was hosted in a unique approach and the audience was gathered “in the round”. Speakers delivered their speeches from a circular platform in the middle of the room to an audience that was on all sides them.
The team organised events by displaying vivid graphics and videos during each keynote address allowing for greater audience participation.
Social Media Marketing
Qualcomm has ensured that its social media footprint grows every day. The launch of new technologies, leaders’ discussions, event announcements and informational content spread access to all forms of media and attracted a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Facebook to Twitter and Youtube.
Facebook: 2.7 Million
Linkedin: 1.1 Million
Instagram: 188K followers
Twitter: 452K followers
Facebook is definitely the strongest Social Media platform for Qualcomm when it comes to followers. However, this does not signify a different strategy, but rather just the time spent on a particular platform.
Qualcomm has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.
SEO Strategies
According to SEO ranking, it is assumed that the number of keywords – below 500 is bad, above 1000 words is good and above 10,000+ is considered amazing. So from the SEO analysis of https://www.qualcomm.com/home, it has 256,184 organic keywords so from that we can say that Qualcomm has an excellent SEO strategy in place and it is working for them.
With an excellent SEO strategy in place, they are generating a very high number of organic traffic with 1,616,862 people visiting their website monthly. It is very good for the company’s SEO ranking and the SEO strategy put in place by Qualcomm is giving them the fruits of their efforts.
Influencer Marketing
Qualcomm – Influencer Marketing Approach
Qualcomm and Snapdragon have an insider community thriving to grow in influencer marketing programs from Scratch. Jessica Jensen, Global Director of Marketing at Qualcomm leverages influencer marketing in the B2B world.
In a talk, she tells about how carefully considering an influencer marketing approach can drive your business and how businesses have to work hard to build an authentic social presence.
E-commerce Strategies
Qualcomm has a website more than an eCommerce site where they have a section of products. In the product section Qualcomm is seen talking about technologies on which Qualcomm works and deals with – including 5G, AI, Bluetooth, Processors and Wi-Fi.
They have given a complete overview of these products and how the Qualcomm ecosystem works on inventing underlying technologies. They are introducers and one of the organisations working on the above-mentioned technologies.
Their products are not something that can be sold directly to consumers. They deal more in the B2B sector where smartphone & laptop manufacturers, IoT companies, and device manufacturers are Qualcomm’s clients. Direct dealing and business queries are ways to run this business.
Mobile Apps
Qualcomm has a demo mobile application which can be downloaded from Android and iOS. The app is to learn more about the company demonstrations and see their technologies in action. The app provides information about key demos and the latest announcements.
Content Marketing Strategies
Qualcomm is very active on various social media platforms. The content posted is related to their new product launches, new initiatives taken by Qualcomm, the annual GTC conference, etc. They publish different types of blogs on their website related to
- New products launched their features and specifications.
- How they are helping different industries by solving the problems of those industries through launching the products as per the industry requirements as they serve various industries like Semiconductor, Information technology, Automotive, etc.
- Topics discussed in the Annual GTC conference.
- Leaders’ talks and discussions on inventing the tech.
- Qualcomm & Snapdragon Insiders, podcasts, articles and blogs.
This ends our elaborative marketing strategy of Qualcomm. Let us conclude our learning below.
Conclusion
In the marketing strategy of Qualcomm, we saw that Qualcomm is a company that has the ability to grow in multiple markets. Within this broadband, Qualcomm has identified a number of opportunities for itself. They have the opportunity to become the company that provides technology for the car companies as the car has been transformed.
They’re the preferred partner for building a digital chassis. Not only that, they’re working with over 25 of the 26 global rents. They’ve invented the breakthroughs that make 5G possible and are taking some of the world’s biggest challenges to positively impact society for the benefit of the greater good. 5G is transforming entire industries and enabling new ones, improving the ways we work, live and play.
Qualcomm is taking advantage of digital marketing to promote its brands and the world is also getting to know about the brand via different tools/platforms such as social media, SEO and online ads.
With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.
We hope this blog on the marketing strategy of Qualcomm has given you a good insight into the company’s marketing strategies.
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