Complete Marketing Strategy of Qualcomm – Overall Analysis

Marketing Strategy of Qualcomm

The marketing strategy of Qualcomm is to understand customers’ needs and then provide products and services in a way that aligns with Qualcomm’s vision. 

Segmentation, Targeting and Positioning

Their segmentation mostly appears to be based on location. They have established multiple branches throughout the world so that they can cater to their clients based on the laws and norms of the respective countries.

The target market of Qualcomm mainly consists of other corporate firms, which bring in huge amounts of revenue. The company contributes a huge chunk of the total revenue.

Qualcomm, as a firm, has positioned itself to be a global enterprise instead of just being limited to a particular region. This allows them to gain access to more clients all over the world, thereby increasing their revenue by a wide margin. They also claim to be inclusive and work toward sustainability.

Marketing Campaigns

Qualcomm can be found brainstorming new corporate event ideas and hosting a noteworthy conferences.

Qualcomm has conducted more than 12 winning events and marketing activities that have improved its ROI.

Qualcomm Snapdragon Tech Summit

Qualcomm Snapdragon Tech Summit is held on an annual basis in Maui, HI, and is one of the premier gatherings organised by Qualcomm.

Each year, individuals travel across the Pacific Ocean to learn about what new technologies Qualcomm is working on or introducing and how they can be used. The 2019 event featured keynote speeches from top Qualcomm executives; leaders at Google, Dolby, and other successful companies.

Qualcomm 5G Summit

The Qualcomm 5G Summit was all about 5G technology – it was a three-day conference held in San Diego was a groundbreaking conference where learners were given a chance to learn about development and commercialization during the 5G transition as well as discover new, cutting-edge industry trends, and network with experts in the field.

The event that was talking about emerging technologies was held using top tech-like event software so that the audience experience is not degraded throughout the event.

“Cause An Effect” Event

“Cause an Effect” – by Qualcomm was designed to “increase communication and collaboration among organisation’s senior management.”

The event was hosted in a unique approach and the audience was gathered “in the round”. Speakers delivered their speeches from a circular platform in the middle of the room to an audience that was on all sides them. 

The team organised events by displaying vivid graphics and videos during each keynote address allowing for greater audience participation.

Social Media Marketing

Qualcomm has ensured that its social media footprint grows every day. The launch of new technologies, leaders’ discussions, event announcements and informational content spread access to all forms of media and attracted a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Facebook to Twitter and Youtube. 

Facebook: 2.7 Million 
Linkedin: 1.1 Million
Instagram: 188K followers 
Twitter: 452K followers 

Facebook is definitely the strongest Social Media platform for Qualcomm when it comes to followers. However, this does not signify a different strategy, but rather just the time spent on a particular platform. 

Qualcomm has a very well-organised posting routine which makes sure that each Social media platform gets equal attention. 

SEO Strategies

According to SEO ranking, it is assumed that the number of keywords – below 500 is bad, above 1000 words is good and above 10,000+ is considered amazing. So from the SEO analysis of https://www.qualcomm.com/home, it has 256,184 organic keywords so from that we can say that Qualcomm has an excellent SEO strategy in place and it is working for them. 

With an excellent SEO strategy in place, they are generating a very high number of organic traffic with 1,616,862 people visiting their website monthly. It is very good for the company’s SEO ranking and the SEO strategy put in place by Qualcomm is giving them the fruits of their efforts.

Influencer Marketing

Qualcomm – Influencer Marketing Approach

Qualcomm and Snapdragon have an insider community thriving to grow in influencer marketing programs from Scratch. Jessica Jensen, Global Director of Marketing at Qualcomm leverages influencer marketing in the B2B world.

In a talk, she tells about how carefully considering an influencer marketing approach can drive your business and how businesses have to work hard to build an authentic social presence.  

E-commerce Strategies

Qualcomm has a website more than an eCommerce site where they have a section of products. In the product section Qualcomm is seen talking about technologies on which Qualcomm works and deals with – including 5G, AI, Bluetooth, Processors and Wi-Fi. 

They have given a complete overview of these products and how the Qualcomm ecosystem works on inventing underlying technologies. They are introducers and one of the organisations working on the above-mentioned technologies.

Their products are not something that can be sold directly to consumers. They deal more in the B2B sector where smartphone & laptop manufacturers, IoT companies, and device manufacturers are Qualcomm’s clients. Direct dealing and business queries are ways to run this business. 

Mobile Apps

Qualcomm has a demo mobile application which can be downloaded from Android and iOS. The app is to learn more about the company demonstrations and see their technologies in action. The app provides information about key demos and the latest announcements.   

Content Marketing Strategies

Qualcomm is very active on various social media platforms. The content posted is related to their new product launches, new initiatives taken by Qualcomm, the annual GTC conference, etc. They publish different types of blogs on their website related to

• New products launched their features and specifications. 
• How they are helping different industries by solving the problems of those industries through launching the products as per the industry requirements as they serve various industries like Semiconductor, Information technology, Automotive, etc.
• Topics discussed in the Annual GTC conference. 
• Leaders’ talks and discussions on inventing the tech.
• Qualcomm & Snapdragon Insiders, podcasts, articles and blogs.

This ends our elaborative marketing strategy of Qualcomm. Let us conclude our learning below.