Extensive Marketing Strategy of Sheela Foam – With STP Analysis

In this blog, we are going to elaborate on the Marketing Strategy of Sheela Foam – The leading producer of Polyurethane Foams (PU) in India. 

The main purpose of this blog is to gain an overall understanding of Sheela Foam and how it became the leading producer of PU Foam in India. Along with this, how they became such a popular brand for mattresses is also a matter of curiosity.

So, as we all can observe, the world is fully online now, and marketing is the backbone of every industry. If you want to know more about marketing or digital marketing then please check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will know about all the facets of the marketing strategy of Sheela Foam by the end of this blog. Before diving deep into it, let’s know about the company overview.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.