In a previous article, we read about the SWOT analysis of Skyroot Aerospace. In this blog, we are going to give you an extensive marketing strategy of Skyroot Aerospace, an Indian private aerospace manufacturer and commercial launch service provider.
The objective of this article is to give you insights into Skyroot Aerospace and its journey as a start-up company for manufacturing launch vehicles and how it wants to make space travelling as easy and affordable as travelling in a cab.
Wonder how these companies are doing well? It is because of their marketing strategy. If you wish to upskill your career or want to promote your company better, you can attend IIDE’s Free MasterClass on Digital Marketing 101 taught by our Founder and CEO, Karen Shah, itself.
Let us now dive into the marketing strategy of Skyroot Aerospace. But before that, we are going to take a little look at the company.
About Skyroot Aerospace
Skyroot Aerospace private restricted is an Indian private aerospace maker and business send-off administrations supplier settled in Hyderabad. The organisation was established by a previous designer and researcher from ISRO to create and send off its series of the little satellite market.1.
On 06 October 2020, Skyroot Aerospace was granted a public startup grant 2020 by the associate pastor of trade and industry Piyush goyal. These honours are given for perceiving new business across a few classes that offer novel answers to complex issues in the country.
On 20 November 2020, Skyroot Aerospace entered into a memorandum of understanding with Dhruva space, an Indian private satellite maker. The branch of the room has consented to its very first arrangement with Skyroot Aerospace for giving its admittance to ISRO’s offices and aptitude towards testing of sub-framework and framework of the stand-off vehicle.
The organisation has been developing its first send-off vehicle, the Vikram 1, which is on target for its underlying send-off around the finish of 2022.
|CEO||Pawan Kumar Chandana|
|Industry||Space launch products|
|Market Share/ Revenue||Under ₹1cr|
|Vision||A future where spaceflight is as regular, affordable and reliable as flight.|
Marketing Strategy of Skyroot Aerospace
Let’s now dive into the marketing strategy of Skyroot Aerospace and see what they have for us.
Segmentation, Targeting and Positioning
Skyroot Aerospace targets the Government for now. Basically, they want to make space travel much easier and cheaper in a comfortable way. They are now at the testing stage. Since they are currently working on launching products for the Government, they do not take everyday consumers as their target audience. Their target audience in the future may be the normal people who wish to do space tourism since that is their goal.
In terms of targeting people for job employment, they approach graduated students who wish to contribute to the development of space technology. It can be both male and female in terms of gender, regardless of their income. They want people who will remain loyal till the end and not switchers. As the government is the target audience, for now, they want young and innovative minds for the project.
The company is developing 3 rockets altogether – Vikram 1, 2, and 3. Vikram 1 is planned to be launched by the end of 2022 in December. They have tested Dhawan-1 which is their cryogenic engine. This is to be fixed in the upper state of the company’s rocket Vikram 2.
Skyroot Aerospace has made its positioning in the market as the first start-up space company to raise a capital of $17M. It is classified as a Non-government company. It is not in the minds of the people but it surely is in the minds of the Government.
Skyroot Aerospace now does not have any marketing campaigns. Skyroot Aerospace uses the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
Skyroot Aerospace launches such advertisements and other media campaigns to increase its presence in India and other foreign countries.
Social Media Marketing
Skyroot Aerospace is active on LinkedIn, Instagram, Twitter, Facebook and YouTube. It has a lot of followers on LinkedIn, which is then followed by Twitter, YouTube, Instagram, and last on Facebook. Since Skyroot Aerospace is a space tech company, it does not really deal with products for everyday people. Hence, it is largely followed on LinkedIn as it is a social platform for business. They have a total of 96,944 followers on LinkedIn, 20.2K followers on Twitter, 14.5K followers on YouTube, 8,692 on Instagram, and 4,616 followers on Facebook. Their posts are mostly promotional and also posts dedicated to the great people of our country.
As you can see in the above image, Skyroot Aerospace does not have an excellent Seo strategy. While their organic monthly traffic may be good, the rest is very low. Their organic keywords are just 481, which is not a good sign. Their domain authority is 28 which means it is not good at all and they have to work hard on improving their website to keep it on a higher rank in the Google organic SERP results.
Skyroot Aerospace has had no celebrities or influencers tied up with them. Since it is a space tech company and does not sell a general product for everyday people.
Skyroot Aerospace is a non-government organization. It produces space tech and launches products for the government. It does not wish to sell to everyday people. Hence, they have no e-commerce strategies.
Skyroot Aerospace has not launched any mobile apps to date.
Content Marketing Strategies
Skyroot Aerospace is active on social media. It mainly has content about their events and tribute to well-known and the great people of our country, India. Their source of posting their content is through LinkedIn, Instagram, Facebook, and Twitter. Their website does not have much. It’s just a start page of something new that is soon coming up.
This ends our elaborative marketing strategy of Skyroot Aerospace. Let us conclude our learning below from the marketing strategy of Skyroot Aerospace.
Conclusion – What’s Unique in Sykroot Aerospace’s Marketing?
In Skyroot Aerospace’s marketing strategy, we see that it is a company that does not sell to everyday people. It makes launch vehicles for the government. It is not much known among people. Their website is not active but they are on their social media platforms. It aims at making space travel easy for the people as they travel in cabs.
As Skyroot Aerospace is still in the making, it needs to level its marketing strategies and its efforts in making the company more known and seen among the people. It is very important for the existence of this company in this fast paced world. Now that everything is digitalized, more work has to be done and more attention needs to be paid to the betterment of the company. Since they aim for space tourism, getting this company known among the people is very important.
Almost every other firm, like Skyroot Aerospace, is striving to boost its digital presence and, as a result, is looking for digital marketers. Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Skyroot Aerospace has given you a good insight into the company’s marketing strategies.
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