Comprehensive Marketing Strategy of Shuttl With Campaigns & Target Audience

In our previous article, we learned in detail about the marketing strategy of the largest online payment platform, Paytm. In this article, we are going to elaborate on the marketing strategy of Shuttl, India.

Shuttl is an app-based office bus service that allows users to search for and book air-conditioned bus trips for travel throughout the city. The objective of this blog is to provide an extensive study on the marketing strategy of Shuttl – India’s largest bus aggregator platform.

Marketing is an integral aspect of a company’s DNA that may make or break its success. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.

We will fully cover the marketing strategy of Shuttl in this blog. Before we begin our deep dive into the marketing strategy of Shuttl, let us start by learning about Shuttl’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.