In-Depth Paytm Marketing Strategy – Updated | IIDE

Paytm has been India’s leading service company that offers full-stack payments and financial solutions to customers, banking Investments, online platforms, and offline merchants.

The parent company of Paytm is One97. The company’s founder is Vijay Shekhar Sharma, established in 2010 and headquartered at Noida, Uttar Pradesh.

In this case study, we will go through the Paytm marketing strategy, its marketing mix, marketing campaigns, competitors analysis, digital marketing analysis, and SWOT analysis.

Let’s begin by learning a little more about Paytm.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.