In-Depth Marketing Strategy of Société Générale – Detailed Explanation

Updated on: Oct 3, 2022

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In our prior post, we talked in detail about the SWOT analysis of BNP Paribas. In this post, we’ll go through the marketing strategy of Société Générale – in detail.

The goal is to assist you in gaining knowledge of Société Générale’s Digital Marketing campaign to understand how such a top banking company does business on a global platform.

Marketing is an integral element of a firm’s Identity that may significantly impact its success. As users worldwide migrate to the digital sphere, marketing has jumped on board. If you want to learn more about digital marketing in the world today, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

This article will go over the marketing strategy of Société Générale in detail. Let’s commence by studying the company’s history, intended audience, and presence online before we dive in.

Digital Marketing Academic Challenge 2024 - DMAC
 

About Société Générale – Company Overview

Société Générale is a French-based multinational and financial services company founded in 1864. The financial bank is registered in downtown Paris and headquartered nearby in La Défense.

The bank is France’s third largest bank by total assets after BNP Paribas and Crédit Agricole. The bank offers Retail, private, investment and corporate banking; insurance; investment management services. 

Quick Stats on Société Générale
CEO Slawomir Krupa
CFO N/A
Area Served Worldwide
Industry Finance & Banking
Market Share/ Revenue 2,580 crores EUR
Vision

To play a leading role in the world’s positive transformations and contribute to a future that is more ecological, shows more respect for the planet and promotes both economic, social and digital inclusion.

Tagline A better and more sustainable future.

 

Marketing Strategy of Société Générale

Société Générale has many innovative and effective marketing strategies which helped the company to be at the top position. 

Segmentation, Targeting, and Positioning

Segmentation: Société Générale is a world-renowned bank. Hence, the company provides micro-financial services as well as macro-financial services. Micro-financial services include serving individuals as well as small businesses that lack access to conventional banking-related services. The bank carries out

Targeting: Since Société Générale is a bank, its major target is the people interested in banking services. Other than that, the target could be other financial firms and institutions interested in acquiring financial services. Individuals demanding services like student loans or vehicle loans are potential customers for the bank as well. Companies that would want investors are also potential targets of the bank.

Positioning:-Société Générale actually kicked off as a merger of two banks when, in 2000, BNP took control of Paribas, also known as Banque de Paris et des Pays-Bas. Since then, after excellent work in the finance industry and by accumulating thousands of customers, Société Générale established itself as one of the major banks not only in France but also worldwide.


Marketing Campaigns

Marketing Strategy of Société Générale - Campaign 2

This professional campaign titled ‘Team Spirit’ was published in France in March 2011. It was created for the brand: Société Générale, by the ad agency: Fred & Farid. This Film medium campaign is related to the Public Interest, and NGO industry and contains 1 media asset. It was submitted over 11 years ago.

Marketing Strategy of Société Générale - Campaign 1

In 2018, Société Générale launched an advertisement on Youtube. The advertisement conveys a message ‘the future is you, ‘the world only moves, because you make it move.’ Here Societe Generale is thanking people for their actions, ideas, and projects, whether big or small, which make the world move.

Marketing Strategy of Société Générale - Campaign 3

The Bank Republic Société Générale Group – New Year AD. A generic new year advertisement was conducted in 2013 by Société Générale. It was published on Youtube and other commercial platforms. 


Social Media Marketing

Where can the company be found online?

LinkedIn:- 913k followers
Twitter:- 70.7K followers
Instagram:- 27.8K followers
Youtube:- 44.5K subscribers
Facebook – 1M followers

Société Générale is active on social media platforms like LinkedIn, Facebook, Twitter, YouTube and Instagram. 

The company has more followers on LinkedIn, Facebook and Twitter. The number of followers on Instagram is 27.8k. There are 913k million followers on LinkedIn. The posts of the company which are posted on these platforms are related to their campaigns, new product info, and advertisements. 

Hey, If you want your business to get success on social media platforms or have a curiosity about how marketing works on these channels, then you must check out the short-term SEM course offered by IIDE in which you will get everything you are looking for to know-how marketing works on social media.


SEO Strategy

Marketing Strategy of Société Générale - SEO

As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. we can observe that Société Générale has 44,000+ keywords and it is considered amazing, zing zing right. Hence Digital marketing has gained the best insights.

The organic monthly traffic is about 584,138 which is amazing. 

SEO helps in achieving your long-term goals for your brand. A good ranking and a favourable placement help in raising the profile of your brand. In short, SEO strategies are crucial for the development of the website and to provide more visibility to the relevant audience.

If you are someone who doesn’t want to miss any step in implementing the right SEO for your new website, then you must have a thorough go-through of our in-depth blog on Step-by-Step Guide on SEO for New Websites in 2022 – IIDE where you will explore a new website SEO checklist, all the SEO requirements for a new website, how long does SEO takes to work for a new website, and more. 


Influencer Marketing

The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.

Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.

Société Générale hasn’t really collaborated with any significant influencers. However, since it’s an official sponsor for sports tournaments, we might see big celebrities on some of their posts but they aren’t promoting a product/agenda of the company.


E-Commerce Strategies

The bank’s biggest strategy is to provide financial services to other websites. The bank also sells its products to customers via different schemes. The bank also relies heavily on advertisements for the sale of its products.


Mobile Apps

Marketing Strategy of Société Générale - App

Société Générale has 2 official applications on iOS and android platforms. L’Appli Société Générale is designed to give the best banking experience to its customers. One can do everything through the application whether its accounts, transfer, card, insurance, or savings: in complete security.

Another application,  L’Appli Pro Société Générale is for business people. Through the application, one can discover the possibilities of Progéliance Net in mobility! Services for professionals are available everywhere. Keep an eye on their business accounts and banking transactions at all times.

Content Marketing Strategies

The company is active on platforms like Instagram, Twitter, Youtube and LinkedIn. The posts/content mostly promotes new schemes or the work life of their employees and sometimes some of the social causes that the company supports. 

This ends with an elaborative marketing strategy of Société Générale. Let us conclude our learning below from the marketing strategy of Société Générale.

Digital Marketing Academic Challenge 2024 - DMAC

Conclusion – What’s Unique in Société Générale Marketing?

Great! As we reach the conclusion we get to know about the importance of marketing strategies. Société Générale is a Wonderful company, it uses all marketing strategies to be in the market. As it is a service provider on the internet, it uses all online platforms to do marketing.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Société Générale has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Société Générale check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Société Générale, and do share your thoughts on this case study marketing strategy of Société Générale in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Q