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Extensive Marketing Strategy of Sify Technologies – With STP Analysis

by | Case Studies | 0 comments

We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of Sify Technologies, India’s Prominent ICT Service & Solution Provider Company.

The purpose is to learn and get useful knowledge of Sify Technologies while looking at the dynamic business built-in financial, manufacturing and healthcare and providing services throughout the world.  

Marketing plays a significant role in order to assess and analysing the qualitative and quantitative concepts of products and services offered. To fulfil your curiosity, about what exactly marketing means and how it is digitally transforming businesses to high levels while mastering your new skills. You can get a chance to enrol yourselves on South Asia’s virtual renowned platform, i.e. IIDE which offers a Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

Here, it’s the pulse to learn and acquire the dive level of information about the Marketing Strategy of Sify Technologies in this blog. Initially, we will focus on the company’s background, target customers and its virtual presence in the market.

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About Sify Technologies- Company’s Overview

If you are looking for an ICT service & solution provider, then Sify technologies limited is the one you choose because the company encompasses vast expertise in business transformation solutions modelled on the cloud.

It is the largest ICT service provider, Systems Integrator, and all-in-one network solutions company on the Indian subcontinent. More than 10 thousand businesses from 1600 cities in India are clients of Sify technologies taking advantage of their services to seamlessly run their business. Not only in India but the company has a presence in North America, the United Kingdom and Singapore.

Quick Stats on Sify Technologies
CEO Kamal Nath
COO C.R. Rao
Area Served Origin Headquarters in India, the United States in America, the United Kingdom, Dubai, and Singapore.
Industry Digital Solutions
Market Share/ Revenue The latest financial year revenue was inclined by 11% profit with generating revenue of INR 27026 million
Vision We are building a world in which our converged ICT ecosystem and our ‘bring it on’ attitude will be a competitive advantage to our customers.
Tagline ‘Keeping You Ahead’

 

Marketing Strategy of Sify Technologies

Let’s learn about the marketing strategy of Sify Technologies! And how Sify carries the marketing campaign etc.

Segmentation, Targeting, and Positioning

Segmentation

Sify Technologies segment itself as a solution-providing company for other B2B companies who are seeking digital transformation solutions, ICT service & solutions etc.  

Targeting

The company does not produce anything to be sold, they work in the digital transformation of various businesses. Their target audience is the banking, financial services, healthcare and manufacturing sectors.

Positioning

Sify Technologies maintains its position in high-quality digital projects. Sify Technologies has a long-standing commitment to creating a responsible digital infrastructure for the companies that approach them. Sustainability is an integral component of their approach to business and work practices.


Marketing Campaigns

Sify Technologies does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their ICT service & solution provider company. 

Sify Technologies can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Sify Technologies can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.


Social Media Marketing

Sify is actively getting promoted on social media sites to familiarise more citizens with ICT and other tech information. However, Linkedin and Twitter occupy the majority of the attention of people, as it’s a professional network-creating platform having a maximum number of followers. On LinkedIn, Sify technologies have got about 46k+ followers where they post information about the product, a few job vacancies, upcoming projects and plans with festival wishes. 

SEO Strategies

Marketing Strategy in Sify Technologies - SEO

According to SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, www.sifytechnologies.com has 12,521 organic keywords and it’s considered amazing. It means the digital marketing of Sify Technologies is gaining a superior number of insights. 

Also, the traffic per month is around 23K+ which indicates it is good. Hence, Sify Technologies is progressing in its SEO strategies while working with its smart and analytical skills to keep the brand soaring in the Google organic SERP results.


Influencer Marketing

On the Tech day, the highest tech influencer community in India had hosted gatherings and promoted, whereas micro-influencers were also power-packed. The company is not highly determined towards influencer marketing but in my opinion, if it follows, the expansion of Sify would create more global networks across many regions.


Mobile Apps

Marketing Strategy in Sify Technologies - Mobile Apps

Sify technologies have built mobile applications for popular Sify.com portal channels like Bawarchi, Samachar, Live gold rate and Cricket live scores. They have built it for supply chain management, 3d learning solution and location-based.


E-commerce Strategy

Sify Technologies really do not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their clients online than physical. 

Sify Technologies is a company that is engaged in ICT solutions through digital practices. E-commerce doesn’t take up much space in the marketing strategy of Sify Technologies. Sify Technologies does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.


Content Marketing Strategies

The content strategy of Sify is based on research and analytics, rooted in the customization of needs and understandings. The performance gives aid maximising sales leads, conversions and return on investment. It’s totally application-based services on Microsoft, Oracle, etc offering ease, manageable cost and reliability.

This ends our elaborative marketing strategy of Sify Technologies. Let us conclude our learning below from the marketing strategy of Sify Technologies.

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Conclusion- What’s Unique about Sify Technologies marketing?

In the marketing strategy of Sify Technologies, we have studied how Sify is making the Digital transformation for the better tomorrow in different traits like Business models, payment methods, logistics and many more fields. Being technology integrators, it helps in the deployment of solutions from local to global level, this is the uniqueness of Sify from the network services to customer premise equipment to the application services.

Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Sify Technologies has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Sify Technologies, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Sify Technologies, and do share your thoughts on this case study of the marketing strategy of Sify Technologies in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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