Extensive Marketing Strategy of Sify Technologies – With STP Analysis

We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of Sify Technologies, India’s Prominent ICT Service & Solution Provider Company.

The purpose is to learn and get useful knowledge of Sify Technologies while looking at the dynamic business built-in financial, manufacturing and healthcare and providing services throughout the world.  

Marketing plays a significant role in order to assess and analysing the qualitative and quantitative concepts of products and services offered. To fulfil your curiosity, about what exactly marketing means and how it is digitally transforming businesses to high levels while mastering your new skills. You can get a chance to enrol yourselves on South Asia’s virtual renowned platform, i.e. IIDE which offers a Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

Here, it’s the pulse to learn and acquire the dive level of information about the Marketing Strategy of Sify Technologies in this blog. Initially, we will focus on the company’s background, target customers and its virtual presence in the market.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.