Latest Case Studies

IntroductionXiaomi’s growth has come to characterize the new consumer electronics paradigm in India. Smartphones and wearables are owned by a large percentage of the population, distinguishing them from the mainstream market.Xiaomi’s business model has taken off not only as a result of its low-cost models and high-quality services but also as a result of strategic actions that have paid off over time. What is Xiaomi’s secret sauce, then? Let’s learn about it in this case study. Now let’s have a basic understanding of the Xiaomi company. 

Previously, we looked into the business model of Reliance Jio and how it has taken India over. This time we will simplify the business model of Vodafone, an international telecommunications giant.Vodafone is Europe’s leading converged operator with the largest 5g mobile network and leading TV platform. Meanwhile, in Africa, they are leveraging their leading data network to expand upon their pioneering platform i.e  M-Pesa, their mobile financial services offering. As India is going digital and the entry of Jio in the Indian market has made the internet accessible for everyone the competition among the service providers has risen as well.As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Won’t you like to know the business strategies these companies are using to survive in the market?In this article, we would like to provide you with all the information that you need to know about the business model of Vodafone and all its aspects. But before we begin decoding that, let us start by learning more about Vodafone as a company.

Urban Ladder's business model focuses on curated furniture, premium experiences, and omnichannel retail. Its strategy blends in-house design, online sales, and showroom formats to serve urban consumers. The brand scales through efficient sourcing, quality assurance, and value-based pricing, creating a seamless home shopping journey.

Last time we looked into the business model of Airbnb, the startup unicorn that took the world by storm. This time, we will be digging into the business model of Treebo Hotels.Treebo Hotel is well-known for providing excellent facilities and services to their customers. Treebo Hotel is expected to make more money than ever before by 2021 and that is why the hotel chain is backed by well-known investors such as SAIF Partners and Matrix India Partners.In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Treebo Hotel has had many ups and downs over the last four years, resulting in many layoffs and fortunes plummeting – forcing the company to adopt cutting cash burn and certain liabilities, as well as developing aggressive revenue-generating tactics. That’s why we will briefly discuss the business model of Treebo Hotels in this case study and learn more about how they survived and thrived.Let us first start by learning more about the company.

Tesco is the leading brand in the grocery market with a market share of 27% as of May 2021. it is a famous supermarket chain that is one of the world’s largest retailers that currently operates in 11 different countries, It has a large dominance in the market with its successful business model and strategies. Thus this makes us keen to know the business model of Tesco. With the high degree of competition in the retail chain industry, marketing your brand to the right customers is a necessity. Digital marketing is the newest venue of promotion and is highly in demand as a skill! If this interests you, then you definitely check out the Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. In this blog, we will be looking at the in-depth business model of Tesco and also other related factors. Before we start with its business model let us know about Tesco as a company.

Have you ever wondered how the Tata Group managed to amass such a massive empire and brand value? This case study will delve into the details of the business model of TATA – one of India’s most prominent corporate houses. We will discuss how the Tata group employs numerous business tactics and has perfected its operating principles, allowing it to reach new heights in the economy. We will explore topics such as the marketing mix, segmentation, target audience and much more. Before we start exploring the business model of TATA in detail, let us start by learning a bit more about the group.

Are looking to decode the success of the Business Model of Tata Steel? Then you are in the right place!The Tata Group is India’s oldest and largest industrial conglomerate. It is well-known for its long-standing brand reputation and consumer confidence. Tata Steel is one of the mainstays of the conglomerate, one of its first businesses and the reason why the Tatas became famous in the first place.The purpose of this case study is to examine the business model of Tata Steel in-depth, including its product offerings, rivals, target audience, price, and services, among other things, and to undertake a complete analysis. Let’s begin by getting to know the company a little better.

Taobao has a market share of 62% in China. It earned a revenue of around 100 million yuan which is equivalent to $15.4 million as of the financial year ending March 2021. Thus this makes us keen to know the business model of Taobao.In this blog, we have covered the in-depth analysis of the business model of Taobao which includes its revenue model, value proposition, service segmentation, competitor analysis, etc. But before we start with its business model let us know about Taobao as a company.

Looking to learn more about what makes the Business Model of Sony successful? Then you are in the right place!Sony Corporation, headquartered in Tokyo, is a Japanese multinational conglomerate. Masaru Ibuka founded Sony as an electronics store. It was used to create the world’s first tape recorder. Sony has risen to become a household name for all clients throughout the world over the last seventy years and has expanded its reach into gaming, music, and filmmaking.In this case study, we will be discussing the marketing strategy, marketing mix, swot analysis and business model of Sony. Let us start learning more about the business model of Sony by learning more about the company.

It is the largest mobile network centre in India. It is the third-largest telecom operator in India with 42.62 crore subscribers. Its net income for the financial year 2020 was 12,537 crores. Thus this makes us keen to know the business model of Reliance Jio.In this blog, we have discussed the business model of Reliance Jio in detail which includes its price strategy, product segmentation, competitor analysis, etc. But before we start with its business model let us know about Reliance Jio as a company.About Reliance JioIt was first started in the year 2007. Its headquarter is located in Mumbai Maharashtra India. Reliance Jio has a national Network which is LTE which covers all 22 Telecom circles. Jio offers a 4G network it also provides LTE voice-overs to provide voice service.The Reliance business model is run and owned by Mukesh Ambani. The Jio business model is specified that giving free services to the customers will benefit them with more money as compared to the current other networks as charge prices, Jio provides free voice calls to customers. Reliance Jio was founded in the year 2007 by Mukesh Ambani. It was made publicly available on 5th September 2016 throughout the world.What’s new with Reliance?Here’s what was buzzing around Reliance recently:Reliance Jio 5G rollout: Reliance Jio is rolling out 5G services across India, with plans to complete the rollout by December 2023.Reliance Jio AirFiber: Reliance Jio AirFiber is a new fixed wireless broadband service that offers high-speed internet access without the need for a wired connection.Reliance JioBook: Reliance JioBook is a new affordable laptop that is designed for students and professionals.Reliance Retail expansion: Reliance Retail is expanding its presence in India, with plans to open new stores and expand its online operations.Reliance JioMart expansion: Reliance JioMart is expanding its grocery delivery service to more cities and towns in India.Reliance New Energy: Reliance New Energy is a new subsidiary of Reliance Industries that is focused on renewable energy and clean technologies.Reliance battery gigafactory: Reliance is building a battery gigafactory in India that will produce lithium-ion batteries for electric vehicles and other applications.Reliance green hydrogen: Reliance is investing in green hydrogen production, which is a clean and sustainable alternative to fossil fuels.Reliance education: Reliance is expanding its education business, with plans to launch new schools and universities.Reliance healthcare: Reliance is expanding its healthcare business, with plans to build new hospitals and clinics.Reliance financial services: Reliance is expanding its financial services business, with plans to offer more banking, insurance, and investment products.Let’s now understand the target audience of Reliance better with the help of a buyer persona.

redBus’s business model is built on technology‑driven convenience and strong operator partnerships. This strategy allows them to offer seamless online ticketing across thousands of routes while maintaining high commission margins. redBus achieves this by leveraging its proprietary Bus‑Operators Software System and wide operator networks. It uses economies of scale and automation to streamline operations. But what’s the secret behind its ~70% market dominance? In this blog, we decode redBus’s revenue model and strategy, shedding light on how it has achieved industry leadership and consistent growth.

Priceline’s business model thrives on travel aggregation, discount deals, and a strong affiliate ecosystem. It leverages a user-friendly platform, strategic partnerships, and algorithm-driven pricing to attract millions of global travellers. In 2025, it continues scaling through data intelligence and mobile-first innovation.