
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Elaborative Business Model of Taobao
Taobao has a market share of 62% in China. It earned a revenue of around 100 million yuan which is equivalent to $15.4 million as of the financial year ending March 2021. Thus this makes us keen to know the business model of Taobao.In this blog, we have covered the in-depth analysis of the business model of Taobao which includes its revenue model, value proposition, service segmentation, competitor analysis, etc. But before we start with its business model let us know about Taobao as a company.
Aditya Shastri
Aug 9, 2025

Elite Business Model of Sony: Comprehensive Guide
Looking to learn more about what makes the Business Model of Sony successful? Then you are in the right place!Sony Corporation, headquartered in Tokyo, is a Japanese multinational conglomerate. Masaru Ibuka founded Sony as an electronics store. It was used to create the world’s first tape recorder. Sony has risen to become a household name for all clients throughout the world over the last seventy years and has expanded its reach into gaming, music, and filmmaking.In this case study, we will be discussing the marketing strategy, marketing mix, swot analysis and business model of Sony. Let us start learning more about the business model of Sony by learning more about the company.
Aditya Shastri
Aug 9, 2025

Business Model of Reliance Jio: Detailed Explanation
It is the largest mobile network centre in India. It is the third-largest telecom operator in India with 42.62 crore subscribers. Its net income for the financial year 2020 was 12,537 crores. Thus this makes us keen to know the business model of Reliance Jio.In this blog, we have discussed the business model of Reliance Jio in detail which includes its price strategy, product segmentation, competitor analysis, etc. But before we start with its business model let us know about Reliance Jio as a company.About Reliance JioIt was first started in the year 2007. Its headquarter is located in Mumbai Maharashtra India. Reliance Jio has a national Network which is LTE which covers all 22 Telecom circles. Jio offers a 4G network it also provides LTE voice-overs to provide voice service.The Reliance business model is run and owned by Mukesh Ambani. The Jio business model is specified that giving free services to the customers will benefit them with more money as compared to the current other networks as charge prices, Jio provides free voice calls to customers. Reliance Jio was founded in the year 2007 by Mukesh Ambani. It was made publicly available on 5th September 2016 throughout the world.What’s new with Reliance?Here’s what was buzzing around Reliance recently:Reliance Jio 5G rollout: Reliance Jio is rolling out 5G services across India, with plans to complete the rollout by December 2023.Reliance Jio AirFiber: Reliance Jio AirFiber is a new fixed wireless broadband service that offers high-speed internet access without the need for a wired connection.Reliance JioBook: Reliance JioBook is a new affordable laptop that is designed for students and professionals.Reliance Retail expansion: Reliance Retail is expanding its presence in India, with plans to open new stores and expand its online operations.Reliance JioMart expansion: Reliance JioMart is expanding its grocery delivery service to more cities and towns in India.Reliance New Energy: Reliance New Energy is a new subsidiary of Reliance Industries that is focused on renewable energy and clean technologies.Reliance battery gigafactory: Reliance is building a battery gigafactory in India that will produce lithium-ion batteries for electric vehicles and other applications.Reliance green hydrogen: Reliance is investing in green hydrogen production, which is a clean and sustainable alternative to fossil fuels.Reliance education: Reliance is expanding its education business, with plans to launch new schools and universities.Reliance healthcare: Reliance is expanding its healthcare business, with plans to build new hospitals and clinics.Reliance financial services: Reliance is expanding its financial services business, with plans to offer more banking, insurance, and investment products.Let’s now understand the target audience of Reliance better with the help of a buyer persona.
Aditya Shastri
Aug 9, 2025

Explore RedBus business model and discover how its commission‑based model, tech & partnerships fuel its market dominance.
redBus’s business model is built on technology‑driven convenience and strong operator partnerships. This strategy allows them to offer seamless online ticketing across thousands of routes while maintaining high commission margins. redBus achieves this by leveraging its proprietary Bus‑Operators Software System and wide operator networks.
It uses economies of scale and automation to streamline operations. But what’s the secret behind its ~70% market dominance?
In this blog, we decode redBus’s revenue model and strategy, shedding light on how it has achieved industry leadership and consistent growth.
Aditya Shastri
Aug 9, 2025

Decoding Priceline's Business Model in 2025: How It Streamlines Travel Booking Through Tech
Priceline’s business model thrives on travel aggregation, discount deals, and a strong affiliate ecosystem. It leverages a user-friendly platform, strategic partnerships, and algorithm-driven pricing to attract millions of global travellers. In 2025, it continues scaling through data intelligence and mobile-first innovation.
Aditya Shastri
Aug 9, 2025

Business Model of Nokia Explained with Examples
According to the stats Nokia the multinational company itself was the best cell phone developer and seller in the market in the early 21st century and was recognized worldwide. Even after they fail in the smartphone era, Nokia keeps prevailing with new technologies in the market. They proved that they won’t give up and will get their name back in the technology world with other new technologies.
This blog highlights the business model of Nokia, Segments of the business, e-business strategy, target market, and other features. See also our other blog that describes Nokia’s, Marketing Mix.
Let’s start with additional corporate knowledge.
Aditya Shastri
Aug 9, 2025

End-To-End Case Study on the Business Model of Nestle | IIDE
The business model of Nestlé is a comprehensive structure that focuses on diversified product offerings, innovative marketing strategies, and global reach. This article explores Nestlé’s market share, revenue model, value proposition, and operational strategies, providing an in-depth analysis of the brand’s successful business model.
Aditya Shastri
Aug 9, 2025

A Case Study on the Innovative Business Model of Meru Cabs
MERU was the first chauffeur provider, founded by Mr Neeraj Gupta in 2000. The company focuses on providing affordable and hassle-free transportation to different companies’ employees and customers. It also provides premium-class services like a/c cars, tabs, etc.Lately, the company has started providing services in the B2C sector, but its main aim is to increase the focus on the B2B section as it contributes 40-45% of its revenue.So in this case study, we are going to explain the Business model of Meru Cabs, explaining how the company still owns 12% of the market share. We’ll be covering an in-depth analysis on its But first, we should understand the company.
Aditya Shastri
Aug 9, 2025

Comprehensive Business Model of ITC Ltd – Detail Explanation
ITC is one of the leading companies in the FMCG market. Its products have reached over 150 million Indian households. As of 2020, it had a net profit of ₹13,032 crores. It is the market leader in the tobacco manufacturing industry with a 78% market share. Thus this makes us keen to know the business model of ITC.In this blog, we will be looking at the in-depth Business Model of ITC Ltd which includes its product segment, pricing strategy, promotional strategies, target audience, revenue model, and competitor analysis.But before we start with its business model let us know about ITC as a company.
Aditya Shastri
Aug 9, 2025

Here’s A Fully Detailed Guide On The Business Model Of HP
Interested in decoding the business model of HP? Read on to learn about how the tech giant flourished over the years.The Hewlett-Packard Company (regularly referenced as HP) was an American global data innovation organization settled in Palo Alto, California. It created and gave a decent kind of equipment parts additionally as programming and related administrations to buyers, little and medium-sized organizations (SMBs), and colossal undertakings, remembering clients for the public authority, wellbeing, and instruction areas. HP has a mass-market plan of action, with no critical separation between clients. Its client portions are customers, little and medium-sized organizations (SMBs), and huge undertakings, remembering associations for the training, wellbeing, and government areas. This blog will cover HP’s plan of action of methodologies, HP offerings, and HP revenue streams – in short, the Business Model of HP. So, let’s start by learning more about the company.
Aditya Shastri
Aug 9, 2025

Exploring HDFC Bank’s Business Model in 2025: How It’s Leading the Banking Sector with Innovation & Customer-Centric Strategies
HDFC Bank thrives on its comprehensive banking model, combining retail banking, corporate banking, wealth management, and digital services. Its growth is driven by digital transformation, innovation in services, and a customer-first approach. With a robust branch network, it ensures customer accessibility while leveraging technology to provide seamless banking experiences. Keep reading to uncover HDFC Bank's secrets to sustained success.
Aditya Shastri
Aug 9, 2025

Decoding Flipkart’s Business Model in 2025: How It Dominates Indian E-Commerce
Flipkart’s business model is built on low-cost, customer-centric services, and rapid innovation. This strategy allows them to offer affordable products while maintaining healthy profit margins. Flipkart achieves this by optimizing supply chains, leveraging fintech solutions, and scaling quick-commerce infrastructure. It uses its expansive logistics network and AI-driven personalization to streamline processes. But what’s the secret behind its market dominance?
Flipkart’s strong customer base and operational efficiency drive rapid market expansion and increased revenue. In this blog, we decode Flipkart’s revenue model and strategy, shedding light on how it has achieved consistent growth.
Curious about Flipkart’s secret sauce? Keep reading!
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











