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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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FedEx runs a diversified logistics model combining air express, ground parcel, freight and supply chain services under one global network. It offers speed, reliability, and transparency through technology-enabled tracking and flexible shipping options. Efficiency gains via network optimisation and cost program DRIVE support competitive pricing. FedEx scales through infrastructure and digital tools, serving businesses and consumers worldwide. Scroll to decode its strategy secrets.
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Aug 9, 2025
An Exclusive & Distinctive Business Model Of Cars24
Cars24 is one of India’s most popular car apps for buying and selling used cars. It makes buying and selling a car simple, fair, and quick.Cars24 has made it much easier to sell your used car on the internet. The Gurugram-based startup has found a solution to a problem that most people have overlooked. But how exactly does it accomplish this? What exactly is the Business Model of Cars24?Do you ever wonder what the secret is to this huge success? We will look at Cars24 India’s target audience, products for attracting new and existing customers in this case study.We’ll go over the business model in more detail later, and see what distinguishes Cars24 from the crowd. So, let’s first take a look at Cars24 company.
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Comprehensive Business Model of Asian Paints | IIDE
So, to the ones who are reading this blog, let’s first get into the brief of what the blog is all about. In this blog, we are gonna cover the business model of a leading paints company, Asian Paints.
Asian Paints is one of those companies which have identified trends in the business environment and have brought innovative strategies to the market.
So, let’s go through the marketing strategies and business model of Asian paints to help you know more about them in detail.
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Decoding Amway’s Business Model in 2025: How It Achieves Global Reach and Success
Amway’s business model is built on multi-level marketing, offering a wide range of health, beauty, and home care products. This strategy allows them to offer high-quality products while maintaining a broad global footprint and a large network of independent distributors.Amway leverages a global distribution network, combining direct selling with an extensive product catalogue to create strong brand loyalty. Its unique compensation model ensures growth, while its focus on personal development drives motivation within its sales network.In this blog, we decode Amway's revenue model and strategy, shedding light on how it has achieved market leadership.
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Bank of Baroda: Digital Strategy Insights – Marketing Case
The Indian banking sector is growing at a faster rate and among all the Indian banks, Bank Of Baroda is one of the predominant public sector banks that is known for passing on the smartest banking solutions to their customers.Bank of Baroda is one of the oldest banks in India. It has been growing consistently for over a decade now. How the bank has utilized marketing strategies and implemented them to stay powerful is something worth going through.Today, in the Bank of Baroda case study, we shall discuss various aspects of Bank of Baroda’s marketing outlook by going through the 4Ps and 7Ps of the marketing mix, its approach towards the market by understanding its marketing strategies and campaigns, both digital and offline, along with a competitor analysis.
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Bartisans Marketing Strategy 2025 - How This Premium Cocktail Brand Grew in India
Bartisans' marketing strategy blends authentic storytelling with clean ingredients to position it as India’s leading premium cocktail mixer brand. Launched during the 2020 lockdown by a mother-son duo, the brand carved a niche with natural, flavour-rich mixers. Through Instagram-first content, D2C e-commerce, and founder-led campaigns, Bartisans has built a loyal community of conscious home mixologists.
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Marketing Strategy of Licksters - India’s Premium Popsicle Brand 2025
Ever wondered how a simple frozen treat could become a national sensation? Meet Licksters, India's first premium popsicle brand, revolutionizing the dessert market with clean-label frozen delights made from up to 80% real fruit and zero artificial ingredients.
Licksters' marketing strategy leverages a digital-first approach, including SEO, influencer marketing, Google Ads, Facebook Ads, and engaging social media content.
The brand effectively connects with Gen Z consumers, health-conscious parents, and indulgent foodies across India.
Goal: Sustainable scaling in India's evolving dessert market.
Aditya Shastri
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Case Study: The Health Factory’s Healthy Meal Strategy
In an age where “healthy” often means “bland,” one emerging brand is flipping the script - Bread Badlo. Aadat Nahi. The Health Factory isn’t trying to change how we eat—it’s reengineering what we eat.
With their high-protein, zero-maida bread, they’re reshaping a daily habit without asking consumers to compromise on comfort, taste, or tradition.
But what’s even more impressive than their high-protein bread? The digital strategy that baked it into a brand people can’t stop talking about.
From performance-driven campaigns to clever social storytelling and D2C precision, The Health Factory has built more than a product—it’s built a movement.
This case study examines how an emerging health brand, lacking celebrity backing and a substantial offline presence, achieved success in digital marketing through a focused, data-driven, and audience-centric approach.
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SWOT Analysis of F1Soft: A Deep Dive Into Fintech Giant
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A Comprehensive SWOT Analysis of Himalayan Java - 2025 Updated
The SWOT analysis of Himalayan Java delves into the brand’s solid reputation for premium coffee and its commitment to local sourcing. It also uncovers challenges like rising competition and pricing issues. With opportunities for growth in online sales and international markets, the analysis shows how Himalayan Java can navigate these hurdles to strengthen its position in Nepal’s coffee scene.
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A Comprehensive SWOT Analysis of Jeevee - A Leading Nepali E-commerce Platform
The SWOT analysis of Jeevee sheds light on the company's position in Nepal's e-commerce space, highlighting its strengths, like product authenticity and a strong delivery network. While it faces challenges from competitors and logistical hurdles, Jeevee has opportunities to expand its product offerings and improve customer experience. This analysis shows how Jeevee can strengthen its market presence moving forward.
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