There is no doubt that Digital Marketing is one of the most popular courses today. New technologies and strategies are emerging regularly in digital marketing, which is a dynamic and ever-evolving field. With the right skills and strategies, businesses can reach more customers, increase online visibility, and drive more website traffic.

Digital marketing is not necessarily hard to learn but like every other course, it takes time, effort, and hard work. By pursuing a digital marketing course, professionals and businesses can learn the skills and strategies they need to succeed in the digital world.

If you’re someone who is looking for free digital marketing courses in Mumbai, then you have ended up at the right place then. In this blog, we will look after all the information you will need to know about the World of Digital Marketing. Discover how the best learning experiences are provided at these Institutes.

So, without wasting much time let’s just dive into and explore the free digital marketing courses in Mumbai.

Benefits of Digital Marketing Courses

• Gaining Valuable Skills: Digital marketing courses offer a comprehensive overview of the latest digital marketing techniques, strategies, and tools. By completing a course, professionals and businesses gain valuable skills that are in high demand in today’s job market. These skills can include search engine optimization (SEO), social media marketing, email marketing, content marketing, and more.
• Offering Placements: Many digital marketing courses offer placement opportunities for students who complete the course. This is a great way for professionals and businesses to gain hands-on experience and make valuable industry connections.
• Increasing Job Prospects: Digital marketing course increases job prospects for professionals. By demonstrating a strong understanding of digital marketing techniques and strategies, professionals can stand out in a competitive job market and increase their chances of landing a job.
• Improving Business Results: Digital marketing is essential to any business strategy in today’s digital age. Businesses can gain the skills they need to improve their online visibility, drive more traffic to their websites, and ultimately, generate more revenue.
• Staying Up to Date with Industry Trends: As it is a constantly evolving industry, professionals and businesses need to stay updated with the latest digital marketing trends. Professionals and companies can stay ahead of the competition. Have the benefits inclined you towards developing skills in digital marketing? Or there is still a shadow of confusion? You can try these free digital marketing courses in Mumbai and find out how interesting this field is.

List of Free Digital Marketing Courses in Mumbai

Here is the list of some free digital marketing courses in Mumbai that you can check out and enrol to:

1. Digital Marketing Basics by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. 

The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enrol in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated towards career opportunities in the digital marketing field. IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. 

This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enrol in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

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3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. 

This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax.

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enrol in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

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4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enrol in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

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5. LinkedIn Essentials by IIDE 

Free LinkedIn Essentials Masterclass by IIDE is another popular masterclass they offer. IDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist and is also the founder of Blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

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6. Digital Marketing Course by Hubspot Digital

HubSpot Digital Marketing Courses are certified by more than 25,000 students: HubSpot helps you to get certified in Digital Marketing by offering you it’s free digital marketing courses in Mumbai.

Out videos will help you to understand our lessons and by the end of which you will be required to solve a quiz. Investing just 5 hours and 25 minutes in these activities will help you to take your digital marketing skills a notch above.

HubSpot Academy is a reputable and trusted provider of digital marketing education and certification. If you are interested in pursuing a career in digital marketing or simply want to improve your skills in this area, they may be a good resource to consider.

Format

The free digital marketing course is done online and offers flexibility, viz can be learnt anytime, and from anywhere.

Topics Covered:

• Digital Marketing Fundamentals
• Building a Content Creation Framework
• How to Find the SEO Strategy that Fits Your Business
• Improving Website Performance
• Creating Quality Blog Content Your Audience Loves to Read and Share
• How to Create a Successful Video Marketing Strategy
• Developing a Social Media Strategy
• Introduction to Paid Search Advertising
• Creating a High-Performing Email

Why enroll in this course?

In just 5 hours and 25 minutes this course will teach you how to optimize your website for search engines, creating a non paid strategy which will help you to build and grow your following as well as create an ads strategy that will help amplify your message to your target audience.

7.  Google Tools by Skillshop-Google

You might have heard of Google Digital Garage which is a free digital marketing course in Mumbai, that aims at helping people not only in Mumbai but also from all over the world to develop the digital skills they need to succeed in today’s rapidly changing job market.

To provide it’s users a better experience, the Google Digital Garage has shifted to Google’s Skillshop learning platform on 24/07/2023.

Here, along with the courses offered by Google Digital Garage, you will also have access to a variety of courses which will help you to elevate your skills in the field of digital marketing. Time to complete these courses varies from 0.1 hours to 3 months depending on the qualification, with a median time to complete of 12 hours

The course is designed for anyone interested in learning about digital marketing, whether you’re a business owner, marketer, or simply someone looking to enhance your digital skills. The course is self-paced so that you can learn at your own pace and on your schedule.

Format:

The online courses offered by Google-Skillshop are completely free and flexible, viz, you can access the course anytime and from anywhere.

Topics Covered

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
• Video Marketing
• Influencer Marketing
• Mobile Marketing
• Analytics Academy
• Google Ads
• Google AdMob
• Google Marketing Platform
• Google Ad Manager
• Waze
• Authorized Buyers

Why enroll in this course?

The course is designed to be interactive and hands-on, with plenty of opportunities that will help you to practice what you’ve learned and apply it to your business or marketing efforts. The course fee is free, but you may want to invest in additional resources or tools to help you complete the course and achieve your goals.

8. Digital Marketing Foundations by LinkedIn

LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions LinkedIn provides us with certain free digital marketing courses in Mumbai which will help you gain more knowledge.

Program: Digital Marketing

Format:

In this free 1 hour 35 minutes online course offered by LinkedIn, you can learn from anywhere and from anytime.

Topics Covered:

• Digital Marketing Foundations
• Google Analytics for Essential Training
• SEO Foundations
• Google Ads Essential Training
• Content Marketing Foundation
• Social Media Marketing Foundation
• Marketing on Facebook
• Marketing on Instagram
• Social Media Marketing: Strategy and Optimising
• Email and Newsletter Foundation
• Introduction to Graphic Designing

Why enroll in this course?

You will learn how to promote your brand or business effectively online as well as develop a targeted marketing strategy that engages potential customers across the digital landscape.  This course caters to all the key digital marketing skills, such as marketing analytics, content marketing, and customer engagement, as well as recommendations for  that will help you expand your digital marketing skill set.

9. Digital Marketing Course by ALISON

The Alison platform provides free education and skills training to millions of students around the world which means that it also offers free digital marketing courses in Mumbai.

Alison provides free classes for all the subjects you just need to search for one and they have a list of courses that you can take up as they are free.

This is the digital marketing course provided by them about e-mail marketing and webinar:

Format:

In this 5 hour online digital marketing course offered by ALISON for free, you can avail the course anytime and from anywhere.

Topics Covered:

• Module1:Email Marketing with Wix
• Module2: Creating a Great Webinar
• Module3: Leading up to Your Webinar

Why enroll for this course?

Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and various aspects of digital marketing so you can open new markets and springboard your marketing efforts.

10. Digital Marketing Courses by upGrad

upGrad was formed to impact the lives of working professionals by helping them upskill while they work. With an endeavor to facilitate quality education for the future workforce through our UG and PG programs, we continue to build online learning as interactive as classrooms. upGrad offers many online courses free of cost.

Format:

These free courses can be learnt online or offline at your convienience

Topics Covered:

• Introduction to Modern Public Relations
• Creating Consumer Value through Effective Marketing
• Building Successful Celebrity Partnerships and Campaigns
• Influencer Marketing from a Brand’s Perspective
• Getting Influencer Marketing Right
• Introduction to Advertising
• Introduction to Social Media Marketing
• Brands Leverage User-Generated Content?
• Fundamentals of Marketing
• Basics of Search Engine Optimization
• The Ultimate Guide to Email Marketing
• Web Analytics Course for Beginners
• Complete Guide to Content Marketing
• Marketing Masterclass: Create Your Brand
• Basics of Search Engine Marketing

Why enroll for this course?

You can upskill yourself with various skills such as SEO, SEM, Social Media Marketing, Email and Content Marketing, and much more for free.

11. Fundamentals of Digital Marketing by Digital Scholar

India’s leading agency-style Digital Marketing training institute. All major aspects of Digital Marketing are covered by Digital Scholar, including Content Writing, SEO, Facebook Ads, Automation, and much more.

Format:

This free Fundamentals of Digital Marketing Certification Course can be learned online/offline based on your requirements

Topics Covered:

• What is digital marketing
• Understanding Facebook Advertisements
• Social media marketing
• SEO(Search Engine Optimization)
• Affiliate marketing
• Instagram marketing
• E-mail marketing growth marketing
• Case Studies of digital scholars students

Why enroll for this course?

In this course you will learn the fundamentals of digital marketing and get the opportunity to upskill yourself in various skills.

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am pretty sure that you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant on making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner or an influencer than this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest and at your convenience from anytime and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing and much more.

FAQs

Some popular questions that are asked are answered below:

1. Why is digital marketing important in Mumbai?

Mumbai is one of the most populous cities in India, and it is also a major center of commerce and industry. Having a strong digital marketing strategy is crucial for businesses competing for attention.

2. What are the key digital marketing channels used in Mumbai?

Common digital marketing channels in Mumbai City include search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and mobile marketing that offer businesses diverse ways to connect with their target audience and achieve marketing goals.

 3. How can I start a career in digital marketing in Mumbai?

To start a career in digital marketing in Mumbai City, consider obtaining a relevant degree or certification in marketing or digital marketing by learning free digital marketing courses in Mumbai.

Gain practical experience through internships or entry-level positions, develop a strong online presence, stay updated with industry trends, and showcase your skills through a portfolio of successful digital marketing campaigns.

 4. How can I optimize my website for search engines in Mumbai?

To optimize your website for search engines in Mumbai City, focus on implementing SEO techniques. This includes conducting keyword research, optimizing on-page elements (meta tags, headings, content), improving website speed and mobile responsiveness, building high-quality backlinks, and regularly publishing relevant and engaging content.

5. What are the best social media platforms for businesses in Mumbai?

There are many popular platforms for businesses in Mumbai City such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

6. How can I create engaging content for my digital marketing campaigns in Mumbai?

Email marketing in Mumbai City can be leveraged by building an email list of interested subscribers, segmenting your audience based on their interests and behavior, and sending personalized and targeted email campaigns.

8. How can I stay updated with the latest digital marketing trends and strategies in Mumbai?

Stay updated with the latest digital marketing trends in Mumbai City by following industry blogs, subscribing to newsletters, participating in online communities and forums, attending webinars and conferences, and continuously learning through relevant courses or certifications.

Conclusion

I hope that the list of these top free digital marketing courses in Mumbai helps you to kickstart your career in this field. Remember, building a career in digital marketing requires continuous learning and staying updated with the latest trends and technologies. Embrace the ever-changing nature of the field, be adaptable, and constantly seek opportunities to enhance your skills and expertise.

Whether you choose to work with agencies, businesses, or as a freelancer, the digital marketing landscape in Mumbai offers plenty of room for growth and advancement.

So, take the leap, invest in your digital marketing education, and embark on an exciting and rewarding career journey in Mumbai’s thriving digital marketing industry.