MBA in Digital Marketing in Mumbai: Colleges, Eligibility, Career Opportunities

Updated on: Dec 1, 2023
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Are you looking for an MBA in Digital Marketing in Mumbai? Naturally, you must be overwhelmed with all the information on the internet about the same.  In this blog, we discuss everything about MBA in Digital Marketing in Mumbai that is necessary for a graduate or a final-year student should know. 

But wait, is Mumbai the best location for you to pursue your MBA in Digital Marketing?

Pursuing an MBA in Digital Marketing in Mumbai can be strategically advantageous for you, given the city’s dynamic business landscape and the notable presence of agencies such as Admatazz, Kinnect, Schbang, and others.

Mumbai’s distinguished position as a major business hub opens doors for you to extensive networking, exposure to industry events, and practical engagement with real-world challenges. Opting for Mumbai as the destination for an MBA in Digital Marketing will not only promise you a well-rounded education but also open doors to substantial career prospects in digital marketing.

While a lot of colleges & institutes in Mumbai offer a traditional MBA in Marketing, recently a lot of them have introduced an MBA in Digital Marketing. 

Since Mumbai has the best institutes for an MBA & also offers industry exposure being the financial capital of the country, it is a win-win situation for graduates looking for an MBA in Digital Marketing. 

First, let’s understand who can enroll for an MBA in Digital Marketing in Mumbai. 

Who can enroll for an MBA in Digital Marketing in Mumbai?

Are you the correct fit for an MBA in Digital Marketing Program? Let’s know by understanding the two most likely groups of people who opt for an MBA in Digital Marketing. 

  • Graduates: Marketing graduates who want to venture into digital marketing & specialize in it. However, graduates from other backgrounds such as engineering, commerce, finance, etc can also enroll.
  • Working Professionals: Working professionals who are looking to upskill in the digital marketing field & expect a 20-30% salary hike in their performance review or expect better job opportunities. 

Don’t worry if you don’t fit into any of these categories! Get in touch with our counselors to know whether an MBA in Digital Marketing aligns with your goals.

Also Read: MBA in Marketing vs MBA in Digital Marketing, which is better?

Who is eligible for an MBA in Digital Marketing program?

Here’s a table for a better understanding of the eligibility criteria for an MBA in Digital Marketing in Mumbai

Eligibility Criteria Minimum Requirements
Educational Qualifations Bachelor’s Degree in the Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams IIDE Admissions Test, CAT, XAT, MAT, NMAT, GMAT

 

While a bachelor’s degree is a prerequisite for enrolling in an MBA program, admission criteria may vary among different institutions. Therefore, we recommend you thoroughly review the eligibility requirements of your preferred institute before submitting your application.

How to Enroll in an MBA in Digital Marketing Program in Mumbai?

If you’re looking to pursue an MBA in Digital Marketing in Mumbai, here’s a step-by-step guide to help you with the application process:

  • Choose an institute: Select a reputable institute that offers an MBA in Digital Marketing program in Mumbai.
  • Fill out the application form: Once you have selected the institute, fill out the application form accurately and submit it.
  • Wait for a response: After submitting your application, you can expect a call from the institution within 1-2 weeks.
  • Entrance Exam: If your application is accepted, you may be asked to take an entrance exam if you haven’t taken it already.
  • Personal Interview: If you pass the entrance exam, you’ll be called for a personal interview round with the admission committee.
  • Offer Letter: If you are selected, you’ll receive an offer letter from the institute.

Now that you have read about the admission process, I am 100% sure that you are passionate about pursuing an MBA in Digital Marketing from the top colleges for digital marketing in Mumbai. Let’s now jump into the list of the 5 best colleges for an MBA in Digital Marketing in Mumbai in 2023.

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List of Top Colleges for MBA in Digital Marketing in Mumbai 2023

Here’s the list of the top colleges for an MBA in Digital Marketing along with course details such as syllabus, placements, scholarship opportunities, etc.

 

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing in Mumbai. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in Mumbai, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme

 

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% placement assurance based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

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IIDE Mumbai Campus & Culture

With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.

The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.

MBA in Digital Marketing in Mumbai - IIDE Andheri Campus Culture

Contact Details:

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. ITM Business School 

best colleges for mba in digital marketing in mumbai - ITM Business School

Established in 1991, the ITM Group of Institutions is a pioneer in education. Offering an extensive digital marketing course in Mumbai, the group’s flagship institution, ITM Business School, holds a distinguished position among the top 20 business schools in India. It provides AICTE-authorized full-time PGDM programs, emphasizing on quality education in the dynamic field of digital marketing.

With ITM’s distinctive approach to digital marketing, students have a space to investigate actual digital media initiatives while being directed and advised by professionals in the field. With more than 15,000 students currently enrolled on their campuses all throughout India, ITM Group has expanded both in reputation and scale over the past 31 years.

Course Benefits:

  • AICTE Approved
  • Industry recognized curriculum
  • Practical Industry Workshops
  • Career Progression Assistance
  • Research-based Capstone Project
  • Multiple Digital Tool Certifications

Course Syllabus:

  • Marketing Automation
  • Influencer Marketing 
  • Podcast Marketing
  • Online Ad Designing 
  • Client-Oriented Strategy 
  • Programmatic Advertising 
  • Google Analytics
  • Social Media Analytics

Course Duration & Fees:

The duration of the course is not mentioned on the website. Please contact the institute to know about the same.

Scholarships:

There are many scholarships available at ITM Business School, ranging from 10% to 100%. Please check their website to know the eligibility criteria.

Contact Details: 

Phone no: +91 77386 94008
Email: sonamg@itm.edu
Address: Plot 25 & 26, Institutional Area, Sector 4, Kharghar, Navi Mumbai, Maharashtra 410210

3. Welingkar Institute of Management and Research

welingkar-institute-of-management- mba in digital marketing in mumbai

Welingkar Institute is a leading institution of management education in India, known for its innovative approach to business education and its commitment to student success. In addition to providing students with a challenging and supportive learning environment, their faculty members have extensive experience as professionals and academic experts.

Welingkar Institute’s PGDM is a highly sought-after program that provides students with a deep understanding of management and technical topics along with digital marketing. 

Course Benefits:

  • International and Indian business schools’ syllabuses benchmarked
  • Assessment Center for student development through rigorous evaluation
  • Aptitude tests-  Mock GD/PI
  • Finance Lab -Workshops on strengthening finance concepts
  • Industry Roundtables / Alumni Roundtables
  • Focused Mentoring
  • Continuous Assessment & Evaluation of Students

Course Syllabus:

  • Business Statistics
  • Financial Reporting and Analysis 
  • Organizational Behavior Part I – 
  • Essentials of World-Class Operations 
  • Selling & Negotiation Skills 
  • Introduction to Emerging Technologies
  • Distribution & Supply Chain Management
  • Marketing Finance 
  • Sales Management & Sales Promotion 
  • Direct Marketing & CRM
  • Functional specialization project
  • Ethics & corporate governance
  • Cross-functional management – capstone course

Course Duration & Fees:

This PGDM offered by Welingkar Institute is a 2 year Program and the fee is INR 6,50,000 per annum.

Scholarships:

No information about scholarships is available. You can contact the authorities to know about the same.

Contact Details: 

Phone No – 022-24198400
Email ID- pgapp@welingkarmail.org

 

4. Atlas SkillTech

Mba In Digital Marketing In Mumbai - ATLAS SkillTech University logo

ATLAS aims to provide a multidisciplinary education spanning 3 new-age streams: Design & Innovation, Management & Entrepreneurship, and Digital Technology, using India’s National Education Policy 2020 as its guiding principle. The fundamental enterprise development skills included in the two-year MBA in Digital Marketing and Advertising curriculum are supported by both theories and practice. Atlas is recognized as one of the well-regarded digital marketing colleges in Mumbai.

Students can build innovative leadership and management solutions for each level of business thanks to the school’s special teaching methodology. The curriculum introduces students to theoretical underpinnings, practical skills, and the fundamentals of effective communication in thriving enterprises.

Course Benefits:

  • Industry Integrated Curriculum
  • Field Experts as Faculty
  • Mentorship by Industry Stalwarts
  • Live Industry Projects
  • Interdisciplinary Education

Course Syllabus:

  • Interpersonal Communication
  • Programming lab I
  • Marketing Management
  • Cost and Management Accounting & more
  • International Business
  • Digital Marketing
  • Financial Statements – Accounting & Analysis
  • Research methodology & more
  • Financial Management
  • Integrated Marketing Communication
  • Corporate Strategy
  • Organisational Behaviour & more

Course Duration & Fees:

The duration of the MBA in Digital Marketing program is 2 years and the fee for the same is not available. Kindly get in touch with them for further details.

Scholarships:

We couldn’t find anything about scholarships on ATLAS Skilltech’s website. You can get in touch with them via the contact details provided below.

Contact Details: 

Phone No: +917304464621
Email ID: info@atlasuniversity.edu.in 

5. Valia School of Management

mba in digital marketing in mumbai - Valia school of management logo

At the Valia School of Management (VSM), business leaders from a variety of sectors who have led organizations at the CXO level for more than 25 years are now committed to developing top-tier management talent for the new economy. 

Their 6-8 month internships are a ground-breaking endeavor in that regard because the necessity for hands-on learning is more important than ever.

Course Benefits:

  • Approved by AICTE
  • Updated and Industry Relevant Curriculum
  • Industry Interactive Sessions
  • Experienced Mentors
  • Work on real-time projects

Course Syllabus:

  • PDGM01 – Introduction to Digital Marketing
  • PDGM02 – Search Engine Marketing
  • PDGM03 – Search Engine Optimisations
  • PDGM04 – Social Media Marketing
  • PDGM05 – Web Analytics
  • Case Study Development
  • Business Simulation

Course Duration & Fees:

The duration is 2 years for the MBA in Digital Marketing program and the fee for the same is not available.

Scholarships:

Any information regarding scholarships is not available. Please contact them to know more.

Contact Details: 

Phone No: 09766947295
Email ID:  info@vsmedu.com

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Career Opportunities after an MBA in Digital Marketing in Mumbai

Career opportunities after an MBA in Digital Marketing are growing rapidly in India & even faster in Mumbai. 

Mumbai, being the business & financial hub with 100s of brands, production houses, media companies & marketing agencies, getting a digital marketing job is much easier provided you have the correct skillset. 

Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Mumbai compared to the whole of India. 

Digital Marketing Role Average Annual Salary in Mumbai (INR) Average Annual Salary in India (INR)
Digital Marketing Manager 8.7 lakh 7.2 lakh
Social Media Manager 4.2 lakh 4.82 lakh
SEO Manager 6.5 lakh 4 lakh
Brand Manager 13.9 lakh 11.6 lakh
Data Analysts 4 lakh 4.2 lakh
Paid Media Analysts 4.5 lakh 4.5 lakh
Growth Manager 10 lakh 10 lakh
Content Strategist 8 lakh 5.7 lakh
Performance Marketer 12 lakh 12 lakh
Influencer Marketer 6 lakh 5 lakh

 

FAQs for MBA in Digital Marketing in Mumbai

Here are some of the popular queries asked on MBA in Digital Marketing in Mumbai

Is MBA good for digital marketing?

MBA in digital marketing is good for those graduates who want to kickstart their career in digital marketing with a specialization & for working professionals who want to expect a higher salary hike in their current job role. 

What is MBA in digital marketing?

An MBA in digital marketing is a 2-year post-graduate degree in the field of digital marketing.

What is the salary after MBA in digital marketing in Mumbai?

The salary after MBA in digital marketing can be anywhere between INR 5-7 LPA. The salary depends upon your skillset, specializations & the industry you are working in.

What job can I get with an MBA in digital marketing in Mumbai?

If you complete an MBA in Digital Marketing, you can apply for mid to senior-level jobs in the digital marketing departments of leading brands and agencies. The average starting salary could range from INR 5-7 LPA. To learn more about career opportunities, click here. 

What is the duration of an MBA in Digital Marketing course?

An MBA in Digital Marketing course is 2 years long. However, if you want MBA-level training in just 11 months with 100% guaranteed placements, you can enroll in India’s only MBA-level Post Graduation Program. 

Who should opt for MBA in Digital Marketing?

Ideally, graduates or working professionals opt for an MBA in Digital Marketing. 

What is the estimated fee for MBA in Digital Marketing in Mumbai?

The estimated fee for an MBA in Digital Marketing in Mumbai is between INR 5-10 lakh per annum. The fee for IIDE’s MBA-Level PG in Digital Marketing is INR 5,95,000 in total.

Which MBA College is best for Digital Marketing in Mumbai?

There are many colleges/digital marketing institutes that offer an MBA in Digital Marketing but according to research & reviews, IIDE – Indian Institute of Digital Education is considered the best institute in Mumbai that offers an MBA-Level PG in Digital Marketing. 

How much does MBA in digital marketing cost?

The cost of an MBA in Digital Marketing includes your tuition fee & living expenses (if you are relocating for the program). The average tuition fee for an MBA in Digital Marketing in Mumbai is between INR 5-10 lakh per annum. The living expenses again depend upon whether you live in town or in the suburbs of Mumbai. 

Can working professionals with experience benefit from an MBA in Digital Marketing?

For experienced professionals it’s essential to assess the program’s flexibility, the depth of expertise it addresses, and its potential impact on career growth. Recognizing that an MBA can significantly contribute to professional development even with substantial experience, IIDE has introduced a weekend PG in Digital Marketing, providing a convenient option for working individuals to enhance their skills and advance their careers without disrupting their weekday commitments.

To summarize,

The MBA in Digital Marketing is a postgraduate degree that can enhance your career prospects and increase your earning potential in both current and future positions. 

If are looking to do an MBA in Digital Marketing in other metro cities of India, we have complete guides for you:

MBA in Digital Marketing in Delhi
MBA in Digital Marketing in Bangalore 
MBA in Digital Marketing in Chennai
MBA in Digital Marketing in Kolkata 
MBA in Digital Marketing in Hyderabad
MBA in Digital Marketing in Pune 
MBA in Digital Marketing in Udaipur

I’m sure that after reading this blog you might have gotten some clarity about this post-graduation program & are somewhat willing to pursue it. But if you are still confused, you don’t need to go back to Google for more information.

Our senior academic counselors can help you understand this course & whether it is a good option for you in detail over a call. So get in touch with them at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

7 Comments

  1. Ubaid

    Obtaining an MBA in Digital Marketing in Mumbai can be facilitated by reading this blog post. This curriculum gives prospective marketers essential skills and expertise, as digital marketing becomes more and more important in today’s business environment. An environment that is favorable for learning and networking in this profession is provided by Mumbai, a significant economic and corporate hub. This resource will be helpful and educational for prospective students thinking about doing an MBA in digital marketing in Mumbai. For those who want to follow their career goals in digital marketing in Mumbai, this is all things considered, a useful guide.

    Reply
  2. Tiya Ramani

    This blog post offers valuable perception into pursuing an MBA in Digital Marketing in Mumbai, covering colleges, eligibility criteria, and career opportunities. It’s essential to understand the various options available and the potential career paths in this field. However, I’m curious to know more about the practical aspects of the program, such as internships or industry collaborations, that can provide hands-on experience to students. Can anyone share their firsthand experiences or recommendations for pursuing an MBA in Digital Marketing in Mumbai?

    Reply
  3. Vanita jain

    A noteworthy summary of digital marketing in Mumbai. The MBA in Digital Marketing in Mumbai presents a compelling opportunity for aspiring marketers to delve deep into the dynamic landscape of digital commerce.

    Reply
  4. Vardhan

    Wow, what an eye-opening read! Your exploration of [topic] has given me a whole new perspective on the subject. I appreciate the balanced approach you’ve taken, presenting both sides of the argument and allowing readers to form their own conclusions. The depth of your analysis is truly impressive, and it’s clear that you’ve done your homework. Moreover, the practical tips and actionable advice you’ve provided are invaluable for anyone looking to [implement a solution or strategy related to the topic]. Overall, this post is a fantastic resource for individuals at all levels of expertise, and I’ll definitely be referring back to it in the future!

    Reply
  5. Aman Sengar

    The MBA in Digital Marketing in Mumbai sounds like a great way to learn about business and online advertising. Mumbai is a big city with lots of opportunities, so really excited to study in this program , i hope so it teaches me how to use digital tools to promote my products and services, which is super important in today’s world. If you’re someone who is interested in marketing just like me and want to work with computers and the internet, this program could be perfect.

    Reply
  6. tisha kataria

    “Great overview of MBA in Digital Marketing in Mumbai! The detailed information on colleges, eligibility criteria, and career opportunities is quite helpful for those considering this path. The neutral tone and simplicity in language make it easy to comprehend. It’s a valuable resource for anyone looking to make informed decisions about their educational and professional journey in the digital marketing domain. Thanks for sharing this comprehensive guide!”

    Reply
  7. tisha kataria

    “Great overview of MBA in Digital Marketing in Mumbai! The information on colleges, eligibility criteria, and career opportunities is quite helpful for those considering this path. . It’s a valuable resource for anyone looking to make informed decisions about their educational and professional journey in the digital marketing domain. Thanks for sharing this comprehensive guide!”

    Reply

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