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A typical MBA in digital marketing in Mumbai blends traditional marketing techniques with the latest technologies. This gives people the knowledge and practical skills to succeed in the digital domain. These courses are generally pursued for 2 years. Check the course fee, reviews, and admission process while choosing a degree.
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Are you considering pursuing an MBA in digital marketing in Mumbai? It’s easy to feel overwhelmed by all the available options, but you’re in the right place!
This blog covers everything you need to know, especially if you’re a graduate or a final-year student.
Choosing Mumbai as your base for an MBA in Digital Marketing comes with numerous benefits.
The city’s dynamic business environment is home to renowned agencies like Admatazz, Kinnect, and Schbang. Being a major business hub, Mumbai offers unrivalled networking opportunities, exposure to industry events, and the chance to work on real-world projects.
While many institutes offer a traditional MBA in marketing in Mumbai, a growing number are now introducing specialised MBA in digital marketing courses, giving you more focused industry knowledge and skills.
Opting for one of the digital marketing colleges in Mumbai ensures you get both theoretical learning and practical experience, making it a win-win for any student eager to dive into the digital world
Since Mumbai has the best digital marketing institutes for an MBA and also offers industry exposure being the financial capital of the country, it is a win-win situation for graduates looking for an MBA in digital marketing in Mumbai.
An individual can often get confused about pursuing the best MBA in digital marketing in Mumbai to become a certified digital marketer; we recommend that you enrol in our free digital marketing masterclass to understand what this industry has in store for them.
List of Top Colleges for MBA in Digital Marketing in Mumbai
After careful research and reading about student experiences, we believe that the following colleges/institutes offer the best MBA in digital marketing in Mumbai.
Digital Marketing Institute in Mumbai | Course Duration | Placement Assistance |
---|---|---|
IIDE – The Digital School | 11 months | Yes |
Atlas SkillTech | 2 years | Yes |
ITM Business School | 2 years | Yes |
Welingkar Institute of Management and Research | 2 years | Yes |
Valia School of Management | 2 years | Yes |
TSCFM | 2 years | Yes |
IBSAR | 2 years | Yes |
JAIN Online | 18 months | Yes |
Westford Uni Online | 1 year | Yes |
DY Patil University | 2 years | Yes |
SkillCircle | 4 months | Yes |
1. IIDE – Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Programme is one of the highly-rated MBA in digital marketing in Mumbai.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their programme might not be recognised as a traditional MBA but the curriculum and industry-level practical training of the PG Programme have much more to offer than a regular one.
Distinguished as a prominent choice among digital marketing courses in Mumbai, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.
Course Benefits:
2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
---|---|
13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Meta Ads, Ahrefs, WordPress, etc |
1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus:
SUBJECTS | MODULES |
---|---|
Inbound Marketing | Introduction to Digital Marketing |
Website Creation | |
Search Marketing | |
Outbound Marketing | Content Marketing |
Social Media Marketing & Management | |
Video Marketing | |
Media Management & Automation | Advanced Forms of Digital Marketing |
Integrated Marketing (Full Funnel Marketing) | |
Managerial Skills & Soft Skills | Soft Skills |
Agency Skills | |
Compulsory Internship & Thesis | Internship & Mentoring |
Specialisations | Creative Strategy OR |
Performance Marketing | |
Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings.
You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme
Course Duration & Fees:
IIDE’s MBA-level Postgraduate Programme in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month.
This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing programme.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Programme in Digital Marketing, IIDE offers 100% placement assurance based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
IIDE Mumbai Campus & Culture
With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organise cultural events to enhance the learning experience.
Contact Details:
Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/
Visit our website to explore our digital marketing courses now!
2. Atlas SkillTech
ATLAS aims to provide a multidisciplinary education spanning 3 new-age streams, including design and innovation, management and entrepreneurship, and digital technology, using India’s National Education Policy 2020 as its guiding principle.
The fundamental enterprise development skills included in the two-year MBA in digital marketing in Mumbai, along with the Advertising in the curriculum, are supported by both theories and practice.
A key component of the programme is the Strategic Digital Marketing course, which helps students develop advanced strategies aimed at securing long-term business success in the digital landscape.
Students can build innovative leadership and management solutions for each level of business thanks to the school’s special teaching methodology.
The curriculum introduces students to theoretical underpinnings, practical skills, and the fundamentals of effective communication in thriving enterprises.
Here is a list of the top online digital marketing courses for 2025, ideal for individuals looking to pursue a PG in Digital Marketing or seeking to obtain a digital marketing certification from a reputable institute.
These courses offer comprehensive training and recognized credentials to help you advance your career in the dynamic field of digital marketing.
Course Name: MBA in Digital Marketing and Advertising
Course Type: Offline
Scholarship: No.
MBA in Digital Marketing Course Syllabus
MBA in Digital Marketing and Advertising
Trimester 01
- Interpersonal Communication
- Programming Lab I
- Marketing Management
- Cost and Management Accounting
- Macroeconomics
- Legal Aspects of Business
- Entrepreneurial Fundamentals
- Understanding Advertising
Trimester 02
- International Business
- Digital Marketing
- Financial Statements — Accounting and Analysis
- Research Methodology
- Managerial Economics
- Ethics and Corporate Governance
- Social Entrepreneurship
- Brand Management and Strategy
Trimester 03
- Financial Management
- Integrated Marketing Communication
- Corporate Strategy
- Organisational Behaviour
- Total Supply Chain
- Business Statistics
- Data Visualisation
- Principles and Practice of PR
Trimester 04
- Multimedia Content Creation for Brand Storytelling
- Advertising Strategy
- Copywriting
Trimester 05
- Client and Agency Relationship
- The Media Plan
- Influencer Marketing
Trimester 06
- Account management and account planning
- Branding and Customer Experience
- Advertising Campaigns
Course Fee and Duration
The duration of this MBA in digital marketing in Mumbai programme by ATLAS SkillTech University is 2 years, and the details regarding the fee structure are not provided on ATLAS SkillTech University’s website.
Contact Details
Phone: +91 8433 910 206
Email: [email protected]
Many people are interested in pursuing an MBA in digital marketing in Mumbai but don’t have the time to commit to such an extensive course. As a result, we encourage them to enrol in an online digital marketing course.
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
3. ITM Business School
Established in 1991, the ITM Group of Institutions is a pioneer in education. Offering an extensive digital marketing course in Mumbai, the group’s flagship institution, ITM Business School, holds a distinguished position among the top 20 business schools in India.
It provides AICTE-authorised full-time PGDM programmes, emphasising on quality education in the dynamic field of digital marketing. They offer an MBA in digital marketing in Mumbai.
With ITM’s distinctive approach to digital marketing, students have a space to investigate actual digital media initiatives while being directed and advised by professionals in the field.
With over 15,000 students currently enrolled on their campuses throughout India, ITM Group has expanded in reputation and scale over the past 31 years, making it one of the best colleges for MBA in marketing in Mumbai.
Additionally, this institute of digital marketing is dedicated to providing a comprehensive learning experience that equips students with the tools they need to succeed in today’s competitive landscape.
Course Name: MBA in Digital Marketing
Course Type: Offline
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Marketing Automation
- Influencer Marketing
- Podcast Marketing
- Online Ad Designing
- Client-Oriented Strategy
- Programmatic Advertising
- Google Analytics
- Social Media Analytics
Course Duration and Fees
The duration of the course is not mentioned on the website. Please contact the institute to know about the same.
Contact Details
Phone no: +91 77386 94008
Email: [email protected]
Address: Plot 25 & 26, Institutional Area, Sector 4, Kharghar, Navi Mumbai, Maharashtra 410210
With the aim to work with top companies, students consider pursuing one of the best digital marketing courses with placement.
4. Welingkar Institute of Management and Research
Welingkar Institute is a leading institution of management education in India, known for its innovative approach to business education and its commitment to student success.
In addition to providing students with a challenging and supportive learning environment, their faculty members have extensive experience as professionals and academic experts.
Welingkar Institute’s MBA-level PGDM is a highly sought-after programme that provides students with a deep understanding of management, technical topics, and digital marketing, making it a preferred college to pursue an MBA in digital marketing in Mumbai.
If you’re in Mumbai or nearby cities, digital marketing courses in Mumbai are your gateway to gaining expert-level training and hands-on experience in the ever-growing field of digital marketing.
Course Name: PGDM
Course Type: Offline
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Business Statistics
- Financial Reporting and Analysis
- Organisational Behaviour Part I
- Essentials of World-Class Operations
- Selling and Negotiation Skills
- Introduction to Emerging Technologies
- Distribution and Supply Chain Management
- Marketing Finance etc.
Course Duration and Fees
This PGDM offered by Welingkar Institute is a 2-year programme, and the fee is INR 6,50,000 per annum.
Contact Details
Phone No – 022-24198400
Email ID- [email protected]
5. Valia School of Management
At the Valia School of Management (VSM), business leaders from a variety of sectors who have led organisations at the CXO level for more than 25 years are now committed to developing top-tier management talent for the new economy.
Their MBA in digital marketing in Mumbai is a great opportunity for everyone.
Their 6-8 month internships are a ground-breaking endeavour in that regard because the necessity for hands-on learning is more important than ever.
Additionally, explore digital marketing certification courses that help you obtain recognized credentials and deepen your expertise, thereby enhancing your career prospects in the digital marketing field.
Course Name: MBA in Digital Marketing
Course Type: Offline
Scholarship: No
MBA in Digital Marketing Course Syllabus
- PDGM01 – Introduction to Digital Marketing
- PDGM02 – Search Engine Marketing
- PDGM03 – Search Engine Optimisations
- PDGM04 – Social Media Marketing
- PDGM05 – Web Analytics
- Case Study Development
- Business Simulation
Course Duration and Fees
The duration is 2 years for the MBA in digital marketing programme and the fee for the same is not available.
Contact Details
Phone No: 09766947295
Email ID: [email protected]
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
6. TSCFM
TSCFM (Thadomal Shahani Center for Management) is a part of the Shahani Group of Institutions, and it has over 60 years of teaching experience.
It is one of the leading business institutions in India that was ranked 3rd in the list of Universities offering Global Business Courses by Outlook Magazine.
TSCFM offers an MBA from UK University and an option to choose a field of specialisation.
One of the specialisations it offers is digital marketing. It is a Global MBA Programme from one of the UK’s top-ranked universities (Anglia Ruskin University, Cambridge).
It ranks among the top 20% of the world’s universities and is highly regarded by recruiters in 120 countries worldwide, so it is one of the best colleges for MBA in digital marketing in Mumbai.
Residents of Navi Mumbai and nearby areas can gain comprehensive digital marketing expertise by enrolling in digital marketing courses in Navi Mumbai, ensuring they stay competitive in today’s fast-paced digital world.
Course Name: MBA from UK University
Course Type: Online
Scholarship: No
MBA in Digital Marketing Course Syllabus
First Year
Semester 1
- Marketing Management
- Human Resources Management
- Operations Management
- Financial Accounting
- Essentials of Management
- Quantitative Analysis and Business Research
- Managerial Economics
- Excel Programme – Basic
- Leadership Development Programme – I
- Traditional Advertising
- Project Management Skills
Semester 2
- Marketing Management – II
- Human Resources Management – II
- Operations Management – II
- Strategic Financial Management
- Strategy and Change Management
- Business Research Methods
- Management Information Systems
- Macro-Economics and Business Environment
- Excel Programme – Advanced
- Leadership Development Programme – II
- Project Management Skills – II
Year 2
Semester 3
- DM-1 (Overview, Digital Ecosystems, Lead Management, Engine Marketing, Display Advertising)
- Market Research
- Branding
- Content Management
- Business Law
- Leadership Development Programme – III
- Project Management Skills – III
Semester 4
- DM-2 (Social Media Strategy, Email Marketing, Influencer Marketing, O.T.T Marketing)
- Setting Up Digital Business
- Client Servicing
- DM CERTIFICATIONS + TOOLS
- Leadership Development Program – IV
- Business Analytics
- International Business
- Project Management Skills – IV
Course Fee & Duration
The duration of this MBA programme by TSCFM is 2 years, and the details regarding the fee structure of this program are not provided on TSCFM’s website.
Contact Details
Phone: +91 99300 88330
Email: [email protected]
Some people find it challenging to select the right institute for their career growth. We recommend they read this blog, ‘Choose the Best MBA in Marketing Programme‘ to find the ideal course of their interest.
7. IBSAR
Institute of Business Studies and Research (IBSAR) is one of the world-class management schools that was founded in 2004 in Navi Mumbai.
Since its inception, it has become one of the fastest-growing industrial hubs. The institute aims to revitalise management training.
The Institute has also pioneered management education in collaboration with industry, business leaders, and academics.
IBSAR provides opportunities and support to the average student so that they can pursue any profession and achieve their career dreams.
Their procedures, systems, pedagogy, faculty, and infrastructure are perfectly aligned to achieve their vision and mission.
They offer a Master of Business Administration in Digital Marketing (MBA in Digital Marketing in Mumbai) Course in affiliation with Asian International University (AIL).
To take this course, candidates must pass their bachelor’s degree with a minimum of 50% in their academic year.
Course Name: MBA in Digital Marketing
Course Type: Offline
Scholarship: No.
MBA in Digital Marketing Course Syllabus
Master of Business Administration in Digital Marketing
Semester 1
- Foundations of Management and Organisation Behaviour
- Accounting for Managers
- Managerial Economics
- Quantitative Techniques for Managers
- Marketing Management
- E-Commerce
- Lab for Microsoft Office
Semester 2
- Financial Management
- Product and Brand Management
- Customer Buying Behaviour
- Fundamentals of Digital Marketing
- Integrated Marketing Communications
- Website Planning and Structure
- Business Research Methods – Workshops
Semester 3
- Search Engine Marketing and Search Engine Optimisation (SEO)
- Social Media Marketing
- Content Marketing
- Digital Entrepreneurship
- Lead Generation and Marketing Automation
- Email Marketing, Mobile Marketing and Video Marketing
- SPSS Lab
Semester 4
- Services management
- Strategic Management
- Personal Selling and Sales Management
- Project Management for Digital Marketing Firms
- Affiliate Marketing and Google AdSense
- Analytics – Web and Google
- Creative, Design Thinking, and Skill Development
Course Fee and Duration
The duration of this MBA programme by IBSAR is 2 years, and details regarding its fee structure are not provided on IBSAR’s website. Still, you can contact them using the contact information below to learn more about the fee.
Contact Details
Phone: 09819238118 / 9320630222 / 8080870221
Email: [email protected] / [email protected] / [email protected]
As an additional resource, you might consider reading about the scope of an MBA in Digital Marketing
8. JAIN Online
JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator.
JAIN Online offers an MBA in digital marketing in Mumbai & E-commerce with a comprehensive general management curriculum. In this course, you will dive into digital marketing and learn how to use it effectively to maximise business value.
Its MBA in digital marketing in Mumbai will help you master all primary digital marketing tools and platforms, such as Google and Facebook(Meta) Ads, WordPress, HubSpot, and MailChimp.
It will also help you earn top digital marketing certifications from Google and Facebook.
Course Name: MBA in Digital Marketing and E-commerce
Course Type: Online
Scholarship: No
MBA in Digital Marketing Course Syllabus
Online MBA In Digital Marketing And E-Commerce
Semester 1
- Principles of Economics and Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organisational Behavior and Human Resources Management
- Quantitative Techniques and Analytics
Semester 2
- Entrepreneurship
- Marketing Management and Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Services Marketing and CRM
Semester 3
- Business Environment and Strategy
- Operations Management
- Growth Marketing
- Outbound Marketing: Digital Ads and Social Media Marketing
- Brand Management for E-Commerce
- Open Elective Course
Semester 4
- Web and Social Media Analytics
- Digital Product Management
- Marketing Analytics
- Integrated Marketing Strategy
- Cross-Functional Elective – Analytical Problem Solving for Business
- Master Thesis / Project*
Course Duration and Fees
The duration of this online MBA course is 2 years, and its total fee is INR 2,00,000.
Contact Details
Phone: +91 9294969497
Email: [email protected]
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
9. Westford Uni Online
Westford Uni Online is a synchronous education platform that provides students with various programmes in a blended learning format.
It is known for providing quality, affordable, as well as flexible learning experiences for undergraduate, graduate, Ph.D., and postgraduate students. Its principles are rooted in the concept of helping students achieve a healthy work-life balance.
Westford Uni Online in partnership with Girne American University (GAU) offers an MBA in Digital Marketing in Mumbai and across the world. It is a specialised course for students who want to learn different concepts of digital marketing.
Additionally, check out our analysis of the marketing mix of Jollibee to understand its strategic strengths and market positioning.
Course Name: MSC in Digital Marketing and E-Business
Course Type: Online learning
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Human Resource Management and Leadership
- Sustainable Business
- Finance for Business Leaders
- Strategic Management
- Socio-Economic and Legal Framework
- Operations Management
- Organisational Psychology
- International Marketing Management
- Introduction to Analytics for Business
- Research Methods
- Digital Marketing Fundamentals
- Social Media Marketing
- Graduate Research Project
Course Duration and Fees
The duration of this MBA programme is 1 year, and the details regarding the fee structure of this course are not provided on Westford Uni Online’s website but you can contact Westford Uni Online to know more about the fee of this course.
Contact Details
Phone: +971 52 702 7155
Email: [email protected]
10. DY Patil University
DY Patil University, with 40 years of world-class academic reputation, offers various digital marketing courses through its offline campuses along with virtual learning.
It includes an MBA in digital marketing in Mumbai and around the world through its online format. The institute is a member of world-recognised commonwealth universities that foster streamlined and multi-disciplinary learning experiences.
To help students enhance their digital marketing expertise they provide a comprehensive range of specialised courses like a SEO course online to master advanced search engine optimisation techniques and improve a website’s visibility on major search engines and a social media marketing course which provides in-depth training on creating effective campaigns, engaging with your audience, and building a strong brand presence across various social platforms.
Course Name: MBA in Digital Marketing
Course Type: Online learning
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Digital Marketing Fundamentals
- Service Marketing
- Advertising etc.
Contact the university for a detailed syllabus structure.
Course Duration and Fees
The duration of the course is 2 years, and the fee of the programme is INR 1,60,000.
Contact details
Phone: 9071123434
11. SkillCircle
SkillCircle, an employer specialising in education, has established itself as a leading pioneer in digital skill development, emphasising economic independence and self-employment for all.
Their MBA programme in digital marketing in Mumbai, along with information technology, has successfully trained over 25,000 students across India, encouraging them to explore non-conventional career paths.
Since its inception in 2014, SkillCircle, headquartered at Connaught Place, Delhi, India, has experienced significant growth and expanded its reach by offering both online and offline training internationally, as well as in 23 locations within India.
They also provide a performance marketing course that equips you with the skills to analyse and optimise your marketing strategies for maximum ROI and business growth.
Whether you’re looking to advance your career or start a new one in digital marketing, our accredited programmes offer the knowledge and practical experience you need to succeed in the competitive digital landscape.
Course Name: Master in Digital Marketing
Course Type: Hybrid learning
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Fundamentals and Foundation
- Search Engine Optimisation
- Performance marketing
- Social media marketing
- Personal Branding
- Freelancing and Domain Flipping
- Marketing Automation and Analytics
- Mock Interviews
Course Duration and Fees
The programme extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee for the programme is around 3 Lakhs in INR.
Contact Details
Phone: 98991 40180
14. IIEDM (International Institute of Digital Education & Management)
The International Institute of Digital Education & Management (IIEDM) is a leading institution focused on providing world-class education in digital marketing and management.
Known for its cutting-edge curriculum and experienced faculty, IIEDM offers an innovative learning environment that equips students with the skills needed to succeed in the digital era.
Their MBA in Digital Marketing in Mumbai at IIEDM combines management principles with the latest digital marketing strategies.
This programme covers essential areas like SEO, SEM, social media marketing, content marketing, and analytics.
Designed to provide practical, hands-on learning, the course prepares students for leadership roles in the rapidly evolving digital marketing landscape.
Course Name: MBA in Digital Marketing
Course Type: Offline
Scholarship: Yes, Scholarships are available up to 1,00,000 based on merit.
MBA in Digital Marketing Course Syllabus
The MBA in Digital Marketing at IIEDM offers a comprehensive syllabus designed to equip students with both managerial and technical skills. Key subjects include:
- Digital Marketing Fundamentals
- Social Media Marketing and Analytics
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC) Advertising and SEM
- Content Marketing and Strategy
- Email Marketing
- Mobile Marketing
- Web Analytics and Data Insights
- Brand Management and Strategy
- Business Strategy and Management
- Financial Management
- Consumer Behaviour
- Digital Leadership
Course Duration and Fees
The duration of their MBA in digital marketing in Mumbai is 1 year.
Contact Details
Phone No: +91 98765 43210
Email ID: [email protected]
15. UpGrad
UpGrad is a leading online learning platform offering industry-relevant courses in collaboration with top universities and industry experts.
Their MBA in Marketing in Mumbai is designed to provide a comprehensive understanding of marketing concepts, combining theoretical knowledge with practical skills needed to excel in the marketing domain.
This programme is perfect for professionals looking to upskill, advance in their careers, or pivot into the marketing field.
The MBA in Marketing from UpGrad is an advanced programme that delves into essential marketing strategies, consumer behaviour, data-driven marketing, and digital marketing techniques.
By studying a blend of foundational marketing principles alongside the latest digital trends, students are well-prepared to lead marketing campaigns in today’s tech-driven world.
Course Name: MBA in Marketing
Course Type: Online
Scholarship: Available based on merit
MBA in Marketing Course Syllabus
The MBA in Marketing in Mumbai offered by UpGrad is comprehensive, covering various marketing aspects, including both traditional and digital marketing strategies. The syllabus includes:
- Marketing Management and Strategy
- Consumer Behaviour Analysis
- Digital Marketing and Social Media Strategies
- Branding and Advertising
- Market Research and Analytics
- Sales and Distribution Management
- Content Marketing and SEO
- Data-Driven Marketing
- Pricing and Revenue Management
- Marketing Ethics and Regulations
- Leadership and Team Management
- Project Management in Marketing
Course Duration and Fees
The duration of their MBA in digital marketing in Mumbai is 24 months.
Contact Details
Phone No: +91 91788 10000
Email ID: [email protected]
Career Opportunities after an MBA in Digital Marketing in Mumbai
Career opportunities after an MBA in digital marketing in Mumbai are growing rapidly in India.
Mumbai, being the business and financial hub with 100s of brands, production houses, media companies and marketing agencies, getting a digital marketing job is much easier provided you have the correct skillset.
Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Mumbai compared to the whole of India.
Digital Marketing Role | Average Annual Salary in Mumbai (INR) | Average Annual Salary in India (INR) |
---|---|---|
Digital Marketing Manager | 8.7 lakh | 7.2 lakh |
Social Media Manager | 4.2 lakh | 4.82 lakh |
SEO Manager | 6.5 lakh | 4 lakh |
Brand Manager | 13.9 lakh | 11.6 lakh |
Data Analysts | 4 lakh | 4.2 lakh |
Paid Media Analysts | 4.5 lakh | 4.5 lakh |
Growth Manager | 10 lakh | 10 lakh |
Content Strategist | 8 lakh | 5.7 lakh |
Performance Marketer | 12 lakh | 12 lakh |
Influencer Marketer | 6 lakh | 5 lakh |
Who Can Enrol for an MBA in Digital Marketing in Mumbai?
Are you fit for an MBA in digital marketing in Mumbai programme? Let’s understand the two groups of people who most likely opted for an MBA in digital marketing in Mumbai and India.
You can also take advantage of free digital marketing courses to kickstart your learning journey and gain foundational knowledge before enrolling in a full programme.
- Graduates: Marketing graduates who want to venture into digital marketing and specialise in it. However, graduates from other backgrounds, such as engineering, commerce, finance, etc, can also enrol.
- Working Professionals: Working professionals looking to upskill in the digital marketing field expect a 20-30% salary hike in their performance review or better job opportunities.
Don’t worry if you don’t fit into any of these categories! Contact our counsellors to know whether an MBA in digital marketing in Mumbai aligns with your goals.
Also Read: MBA in Marketing vs MBA in Digital Marketing
How to Enrol in an MBA in Digital Marketing Programme in Mumbai?
If you’re looking to pursue an MBA in digital marketing in Mumbai, here’s a step-by-step guide to help you with the application process:
- Choose an institute: Select a reputable institute that offers a programme MBA in digital marketing in Mumbai.
- Fill out the application form: Once you have selected the institute, fill out the application form accurately and submit it.
- Wait for a response: After submitting your application, you can expect a call from the institution within 1-2 weeks.
- Entrance Exam: If your application is accepted, you may be asked to take an entrance exam if you haven’t taken it already.
- Personal Interview: If you pass the entrance exam, you’ll be called for a personal interview round with the admission committee.
- Offer Letter: If you are selected, you’ll receive an offer letter from the institute.
Conclusion
We hope you enjoyed reading our blog on the MBA in digital marketing in Mumbai and found it to help start your journey in the field of digital marketing.
If you are someone interested in mastering any specific field of digital marketing, then you should opt for IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.
The future of marketing is digital, and an MBA in digital marketing in Mumbai is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field.
The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well.
If you’re new to the field, a fundamentals of digital marketing course will lay the groundwork, providing you with a comprehensive understanding of essential digital marketing concepts.
We’re sure that after reading this blog, you might have gotten some clarity about this post-graduation programme and are somewhat willing to pursue it. But if you are still confused, you don’t need to return to Google for more information.
Our senior academic counsellors can help you understand this course and whether it is a good option for you in detail over a call. So get in touch with them at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.
FAQs About MBA in Digital Marketing in Mumbai
Q1. Is an MBA good for digital marketing?
An MBA in digital marketing in Mumbai is an excellent choice for graduates looking to start their careers in digital marketing and for professionals seeking career advancement with specialisation in digital marketing.
Q2. What is an MBA in digital marketing in Mumbai?
An MBA in digital marketing in Mumbai is a 2-year postgraduate degree focusing on the skills and strategies required in the digital marketing field.
Q3. What is the salary after an MBA in digital marketing in Mumbai?
Salaries after an MBA in digital marketing in Mumbai can range from INR 5-7 LPA, depending on skills, specialisation, and industry.
Q4. What jobs can I get with an MBA in digital marketing in Mumbai?
After completing your MBA in digital marketing in Mumbai, you can apply for mid to senior-level positions in digital marketing at top agencies and brands, with starting salaries of around INR 5-7 LPA.
Q5. What is the duration of an MBA in digital marketing course?
The course duration is typically 2 years. However, some programmes offer shorter MBA-level training with guaranteed placements.
Q6. Who should opt for an MBA in digital marketing?
Both graduates and working professionals should consider pursuing an MBA in digital marketing in Mumbai to enhance their career prospects.
Q7. What are the fees for an MBA in digital marketing in Mumbai?
Fees for an MBA in digital marketing in Mumbai generally range from INR 5-10 lakh per year.
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