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Importance of Search Engines – Benefits for Businesses and Students, FAQs & more

Updated on: Jan 20, 2022

In this article, we will cover what search engines are, the importance of search engines, and the most popular search engines. 

Ever since the emergence of the internet, its users have turned to search engines for answers. Searching for answers has been an important part of the internet and these searches are carried out by millions of internet users all over the world. 

Did you know that over 50% of all website visits are from search engines? This makes search engines extremely important for businesses today.

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So, what is a search engine? 

A search engine is a web software program or internet-based script that searches for various documents or web files when a user types in keywords in the search bar. The search engine returns with web files containing those keywords. 

There are numerous search engines available today with different kinds of interfaces and their own unique features. Let’s have a look at some of the popular search engines available today. 

List of popular search engines 

We have compiled a list of the most popular search engines in 2022-

1. Google

importance of search engines - Google

Synonymous with the term ‘search engine’, Google is the number one search engine in the world with almost 70% of search engine markets acquired by the company. They aim to provide the best results to all their end-users. 

2. Bing 

importance of search engines - Bing

Bing was launched in 2009 by Microsoft to compete with Google. It is the default search engine for Microsoft devices. 

3. Yahoo

importance of search engines - Yahoo

Bing’s direct competition is Yahoo and they compete with each other more than Google. It has been providing free email services but has been on the decline.

4. Baidu

importance of search engines - Baidu

Baidu is a Chinese search engine and the most used in China. It was founded in 2009. It includes services like maps, news, cloud storage, and more. It is important to understand the most popular search engines in the world for businesses. 


importance of search engines - Logo, previously known as Ask Jeeves, relies on a question-and-answer format. It provides its users with the answers that they were looking for through an archive databank. The answers may not be as relevant as Google though.

6. DuckDuckGo

importance of search engines - Duckduckgo

DuckDuckGo is a popular search engine that protects the privacy of its users. They have partnered with Bing and Yahoo.

7. Yandex

importance of search engines - Yandex

Yandex is a very popular search engine in countries such as Russia, Turkey, Ukraine, Belarus, and Kazakhstan. It provides services such as maps, music, online translators, and more.

The importance of search engines for businesses

Whilst we talk about search engine optimization quite a bit for your business, let’s have a look at the importance of search engines for any business.

  • High Reach

Google has more than 78% of the market share in the world when it comes to search engines. This means that it does not matter which part of the world you are in, as you can market your product or service to the whole world from one location.

  • Advanced Algorithms 

Most of the top search engines have the best industry-led search engine algorithms. What does this mean for your business? It means that users are getting the right answers to their search queries, quickly and effectively. By investing in SEO, you can effectively market to them. 

  • Wide Variety of Features

Search engines today have so many features to offer. Right from the shop section to rich snippets – these are great ways of advancing and pushing your brand to get noticed by users.

  • SEO is simpler

Search engine optimization is much more structured with new SEO tools coming in. It is an investment you need to be making for your brand. 

  • Increase in Conversions

The end goal of any business is conversions. By showing up on a search engine, you are increasing awareness around your brand and also increasing conversions. 

  • Understand the Market

With search engines, you can effectively understand the competition and see what strategies your competitors are using. In this manner, you will be able to understand what works best for your brand. 

The importance of search engines for students 

Let’s take a look at the importance of search engines for students –

  • Keeping up-to-date with world affairs 

With the internet boom, it is imperative for students today to keep up-to-date with events all over the world. Search engines provide students with essential information related to the entire world. In fact, GenZers prefer E-newspapers over traditional ones. Read how to market effectively to GenZ here. 

  • Research

Search engines are a great way for doing research for classwork and papers. The results can give you valuable information and results related to your research topic. 

  • Applications

Online school applications have mostly become digital today. This means choosing the right university or school through search engines, along with rankings, course fees, etc. is possible. 

  • Online Learning

Online learning has seen exponential growth since the pandemic hit in 2020. With many students and teachers adapting to this new way of learning, it gives students the opportunity to dive into a world of resources making them more self-aware by trying new courses.

We recommend that you have a look at this variety of industry-recognized online digital marketing courses to understand what works for you best. 

  • Exposure 

Search engines make students more aware through the information online. It increases their general knowledge tremendously. Have a question? Google it. A doubt? Search for it on any search engine. Want to learn new software? Look for tutorials online. 

  • Over-all Development

The internet can make students more self-aware and ready to make informed decisions with so much exposure. 

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Q. Why is it important to optimize search engines (SEO)?

Search engine optimization is extremely important in a saturated marketplace today. In order to be seen in the competition, search engine optimization increases brand awareness with the end goal of brand loyalty and increased conversions. 

Check out this short online SEO course that will help your brand achieve high rankings on any search engine. 

Q. Can you market on search engines?

Yes, you can most definitely market on search engines, in fact, it is considered a very efficient way to spend your marketing budget. Check out our search engine marketing course for more. 


We hope that you enjoyed reading this article on the importance of search engines for businesses and students. 

We recommend this 4-month online comprehensive digital marketing course for students or businesses who are fairly new to digital marketing.  

If you are already working within the digital marketing industry, then this MBA Level Post Graduation Programme in Digital Marketing covers all aspects of digital marketing. Let our team at IIDE guide you to help you choose the best course for you. 

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]


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