Top 11 Free Digital Marketing Courses In Chicago In 2024

Updated on: Aug 16, 2023

Aren’t you curious to know how these companies have such a huge digital presence in our life? We watch ads, posts, and stories from them and we are so captivated by them. How do these ads come to us and do the companies know we wanted to purchase that product? Well, u can easily learn the behind-the-scenes of how the digital world works through Digital Marketing.

In Chicago, the sector of digital marketing has grown to be active and successful, providing fantastic job possibilities and career prospects. The city’s thriving business community and diverse economy are driving up demand for digital marketing specialists. Many sectors, including banking, technology, healthcare, and retail, have their hubs in Chicago. To reach their target audiences, these sectors all rely largely on efficient digital marketing methods. 

From introductory courses to advanced certifications, Chicago offers a diverse range of digital marketing programs catered to individuals of all skill levels. These courses cover various aspects of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and more. Whether you’re a seasoned marketing professional looking to upskill or a beginner eager to embark on a digital marketing career, Chicago has the perfect course for you. 

If you’re looking to embark on an exciting career in digital marketing or expand your existing skills, Chicago is the place to be. And we provide you the information about these digital marketing courses – online as well as offline considering the impact of Covid. So, let’s get started with the blog!

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List of Free Digital Marketing Courses in Chicago

Here is the list of some free digital marketing courses in Chicago that you can check out and enroll to:

1. Digital Marketing Basics by IIDE 

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IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

  • Introduction to Digital Marketing 
  • SEO Overview 
  • Social Media Marketing Organic 
  • Facebook and Instagram Ads 
  • Ad Budgeting 
  • Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

Register Now

2. Digital Marketing Career Opportunities by IIDE

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From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

  •  Reasons why digital marketing is a booming career in 2023
  •  Science of being left & right brained behind choosing a job
  •  Structure and working of an agency
  •  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

Register Now

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3. How to Make Money Online with Blogging by IIDE 

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This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

  • Various Ways to Make Money Online – Overview
  • Introduction to Blogging, AdSense & Affiliate Marketing
  • Domain, Hosting & SEO Overview
  • How to Become a Blogger – Basics
  • AdSense – Make Money From Your Content
  • Become an Affiliate Marketer – Basics
  • Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

Register Now

4. Instagram Marketing Masterclass by IIDE 

Digital marketing course - instagram masterclass

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

  • Importance of Instagram & Types of Accounts
  • Algorithm Know-how & Identifying Target Audience
  • Top Content Formats & Their Features
  • Finding a Niche & Using Powerful Strategies for Engagement
  • Creating Content Preferred by Instagram
  • Growth Hacks like Adding Location Tags and Hashtags
  • Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

Register Now

5. LinkedIn Essentials by IIDE 

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Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

  • Importance of LinkedIn to Find Your Dream Job
  • How to Build Your Personal Brand & Network
  • Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
  • How To Create Amazing Content Strategies
  • Establishing Your Niche & Increasing Engagement
  • Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

Register Now

6. Udemy

Free Digital Marketing Courses in Chicago- Udemy logo

There are dozens of courses available on Udemy, a popular online learning site, covering subjects like coding, business, marketing, photography, and more. Expert instructors who teach Udemy courses impart their knowledge and experience through video lectures, tests, homework assignments, and projects. They also give certifications. 

Course Modules:

Why enroll in this course?

  • Option to choose from over 210,000 online video courses with new additions published every month.
  • Easy to find courses for all levels, from beginner to advanced, and for all budgets, from free to paid.
  • Interaction with other learners and instructors through Q&A forums and reviews.
  • Lifetime access to the courses.

7. Introduction to Digital Marketing by The Great Learning

Free Digital Marketing Courses in Chicago- GL logo

Great Learning is the most trusted and growing platform. This course covers the basics of all the domains of Digital Marketing. Mr Vishal Padghan and his team offer this free digital marketing course. It is a 2-hour course. This free course can help in upskilling within a short duration and provide various other courses in specific domains.

This course covers:

  1. SEO and SEM
  2. Content Marketing
  3. Social Media Marketing
  4. Automated Marketing
  5. Affiliate Marketing
  6. Pay per Click

After completion, you will be offered a certificate of completion.

Why enroll in this course?

It will help you to gain a solid foundation in SEO, SEM, content marketing, social media marketing, and more while receiving a certificate of completion to enhance your professional profile. For Further Information visit: Great Learning.

8. GENERAL ASSEMBLY

Free Digital Marketing Courses in Chicago-  GA logo

General Assembly is an adult education school based in the USA. It provides many courses in different areas of education and one of them is marketing. Their online digital marketing course is an instructor-led course that has a curated curriculum that focuses on learning about marketing campaigns and various channels of digital marketing. They have a free digital marketing course online which is available only in the US.

Program length– 12 months access and can be availed during that period.

Module- 

  • Customer Insight
  • Creative and Content
  • Marketing Channels
  • Analytics
  • Marketing Technology

Mode- Online

The course details are on their website if you want to learn more.

9. SIMPLILEARN

Free Digital Marketing Courses in Chicago-  SL logo

Simplilearn provides an online certification master’s course in Chicago. Since digital marketing is a booming field, this digital marketing course of Simplilearn makes you ready for the same. This course is a paid course but has a lot of benefits if you are ready to pay. It focuses on skills like social media marketing, brand management, SEO, etc. This course will help you become a digital marketing expert and make you a master in this field.

Modules-

  • Mastering SEO
  • Mastering Social Media
  • Advanced Web Analytics, and many more Advanced topics

Duration– 1-year access and can watch at your own pace.

Mode– Online

Simplilearn doesn’t provide free courses but these paid courses provide a lot of educational value.

10. NORTH PARK UNIVERSITY, CHICAGO

Free Digital Marketing Courses in Chicago-  NPUC logo

North Park University is one of the top 50 universities. They provide various courses and one of them is the digital marketing course. The best part is you can enhance your skills in this aspect while earning your undergraduate degree. But it is also not a free course so if you want a degree in digital marketing, this one’s for you. It provides a curriculum that prepares the students for a digital marketing job in the field and also provides learners with the tools required to add value to their companies.

The course has a few requirements to join- 

  • 8 hours of professional studies core courses
  • 40 hours of major coursework (BA)
  • 44 general education hours
  • 28 hours of elective courses
  • 120 Total Credits for graduation

Duration – 40 hours +

Mode– Online

Modules

  • Business Communication
  • Principles of Marketing
  • Introduction to Digital and Social Media Marketing
  • Strategic Management
  • Business Ethics, and many more topics

11. UNIVERSITY OF CHICAGO

Free Digital Marketing Courses in Chicago-  UC logo

This is once again an amazing university that provides many degrees and courses in different sectors and if you are looking out for a digital marketing course, Here is one for you! This is an online learning course and it is finely built to make the student gain an in-depth understanding of the digital marketing field. Professional trainers are set up from the field to let the students learn from their experiences in the field.

Duration – 10 months

Mode– Online

Modules– 

  • Consumer Behaviour and Marketing Strategy
  • Web Analytics
  • Content Marketing

You can visit their website and check out the details for the same. This course is a paid course but a worthy one since it provides a lot of information in a mere 10-month duration.

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

  • Inbound Marketing
  • Outbound Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

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FAQ

Q. Which Chicago digital marketing course is the best?

Ans: If you want to pursue a career in digital marketing, IIDE’s Online Digital Marketing course is the finest option. IIDE offers live online lectures as well as one-on-one mentorship sessions to help students gain a comprehensive understanding of digital marketing issues.

Q. Is Digital Marketing a viable career path?

Ans: Yes, Digital Marketing is a viable professional path. Digital marketing is one of the world’s fastest-growing sectors today. As demand for digital marketing professionals grows, so are job prospects. You can earn a high-paying career in the sector if you specialize in particular digital skills.

Q. How challenging is the digital marketing course?

Ans: The digital marketing training is simple. IIDE makes it easy for students to comprehend every area of digital marketing while also helping them master digital skills through the use of industry experts, live lectures, one-on-one mentoring, and doubt-clearing sessions.

Q. Is social media marketing included in digital marketing?

Ans: Yes, Digital marketing included social media marketing, search engine optimization, pay-per-click, email marketing, influencer marketing, etc. 

CONCLUSION

With a plethora of digital marketing courses available, you can gain the knowledge, practical experience, and industry connections needed to thrive in this rapidly evolving field. Invest in your future by exploring the digital marketing courses in Chicago and unlock a world of possibilities in the digital realm. 

Finally, in today’s company world, digital marketing has evolved as a powerful and important tool. Because of its potential to reach a large audience, raise brand awareness, and produce targeted leads, it has become a vital component of effective marketing strategy. Businesses want talented digital marketers to handle this dynamic area as their reliance on digital platforms grows. Digital marketing offers the opportunity for businesses to connect with their target audience in a cost-effective and measurable way, enabling them to adapt and stay competitive in a rapidly evolving marketplace. Adopting digital marketing gives up unparalleled opportunities for growth, consumer involvement, and market expansion, making it a vital asset for businesses of all sizes.

To conclude, There are many courses available online and IIDE’s online courses are the best option for long-distance learning. You can learn everything from India’s 1st digital marketing school and gain the best knowledge in this field. You can Enrol in any of the courses mentioned above and don’t forget to share this blog.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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