6 Best Content Marketing Courses In Chicago To Dive Into Digital Verse

Looking for Content Marketing Courses in Chicago? Want to dive and explore the world of content marketing and learn its nuances but don’t know how? Then, you’ve landed at the right place!

If you want to learn and gain the basics and advanced level knowledge of content marketing, then we’ve covered you. This blog includes the best content marketing courses in Chicago with all the necessary details like the course syllabus, duration, and fees that will help you kick-start your creative career journey!

But before we start, let’s answer this simple question- do you love consuming content? Or how much time do you spend consuming content in a day? Well, we probably have the answer!

An internet user spends 6 hours 53 minutes online on average every day according to Forbes! That’s surprising, isn’t it? This answers the wide scope content marketing has! Let’s dive a little deeper!

What is Content Marketing?

Content Marketing is the marketing technique of planning, creating, managing, and distributing relevant and valuable content on online platforms for the target audience. It is a strategic approach that is well devised to attract the user’s attention. 

Content Marketing involves marketing blogs, emails, newsletters, social media posts, whitepapers, and many others. The goal is to provide value to the audience and create an interest in the mind of users regarding the products, or services of the business, and create brand awareness.

The most important responsibility of a content marketer is to persuade people to take action. For this, he must possess skills like content creation, research, editing,  data analysis, SEO, content promotion, and many others.

Content marketing is in huge demand. This is because businesses rely on content marketing to connect with customers thus leading to the hiring of content marketers. Let’s have a quick look at the jobs available in Chicago for content marketers:

(Source: LinkedIn)

Surprising, isn’t it? These are the job opportunities in Chicago and thus, you’re on the right track!

Bonus Tip: Content marketing is a part of digital marketing because digital marketing is a world in itself. If you want foolproof training in digital marketing, you may check out IIDE’s Online Digital Marketing Course which is taught by industry experts in a comprehensive and question-oriented format.

Now, that we know what is content marketing and its scope, let’s have a look at the best content marketing courses in Chicago.

Quick overview of Content Marketing Courses:

6 Best Content Marketing Courses in Chicago:

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Content Marketing Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Content Marketing course? Here’s everything you need to know about IIDE’s online content marketing course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Content Marketing Course Syllabus 

• Setting Up Your Base
• Breaking down the AIDA Funnel
• Defining Your Brand & Target Audience
• Content Creation
• Content Publishing

Content Marketing Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned is the trainer responsible for teaching IIDE’s Online Content Marketing course:

Content Marketing Course Duration & Fees

The duration of the online content marketing course is approximately 9 hours. The content marketing course fees are USD 150.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Content Marketing Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hour of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Content Marketing course, you will be able to create content based on your target audience and become a professional in content creation. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to Content Marketing but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/content-marketing-course-online/

2. The University of Chicago

The University of Chicago offers resources to support students to attain their career goals. It has been providing professional education for more than 125 years. It offers various courses like Artificial Intelligence in Data Science, Data in Marketing, Corporate Financial Strategy, Data Engineering, Digital Marketing, Healthcare Informatics, and many others.

The University of Chicago’s Content Marketing course will help students to build a channel marketing plan for the business or the organization and many more. It encourages you to build your brand’s reach trust and reputation. There will be live online learning with interactive sessions in the course as well.

Course Syllabus

• Introduction to Content Marketing Strategy
• Planning Content I
• Researching Your Audience’s Interests
• Planning Content II
• Selecting Your Channel and Grohe Tactics
• Creating a user Generated Content Strategy
• Measuring Your Strategy
• Presting a Complete Marketing Strategy to Brand Stakeholders

Course Duration & Fees

The total duration of this Content Marketing Course in Chicago is 8 weeks and the fee is USD 2500.

Course Highlights

• Eight weeks in length
• Weekly, self-paced, interactive learning modules
• Continuous Support
• Courses available in English, Portuguese and Spanish

Contact Details

Phone: +1.773.243.4272
Email: [email protected]
Address: The University of Chicago Professional Education 455 N Cityfront Plaza Dr.Suite 950 Chicago

3. Simplilearn

Simplilearn is an online learning platform that has helped more than 3 million students and organizations in more than 150 countries in obtaining training and certifications. It is devoted to assisting students in obtaining the skills necessary and information required to succeed in the digital world.

Simplilearn’s content marketing course transform learners into a content marketing professional. It also takes Content Marketing quizzes to measure your knowledge and where you stand. It provides online classes with interactive sessions.

Course Syllabus

• Introduction to Content Marketing
• Developing a Vision of Content Marketing Success
• Developing a Business Case for Content Marketing
• Creating a Successful Content Marketing Strategy
• Creating A Remarkable Editorial Mision Statement
• Targeting Customer Indent Instead of Demographics
• Targeting Key Influencers
• Producing Help, Hub, and HConsistentlyconsistently
• Producing Engaging Content More Frequently
• Using Effecting B2B and B2C Content Marketing Tactics
• Building Successful B2B and B2C Social Media Platforms
• Helping Customers Find Information They Seek
• Helping Key Influencer Impact the Buyer’s Decision Making
• Measuring Content Effectiveness
• Measuring Return on Marketing Investment
• Improving with Expertimineting New Initiatives
• Improving Effectiveness by Becoming More Sophisticated
• Content Marketing in the Foreseeable Future

Course Duration & Fees

Simplilearn’s content marketing course duration will be of 15 hours and the fee for this course is USD 169.59.

Course Highlights

• Lifetime access
• 24×7 learner assistance and support
• 15 hours of high-quality e-learning content
• 4 progress quizzes after each lesson
• 5 practice projects
• Case studies on both B2B and B2C examples
• Assessment tests on completion of the course
• Comprehensive, up-to-date content

Contact Details

Phone: 1800-212-7688
Email: simplilearn@gmail.com
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

4. Medill Northwestern University

Medill Northwestern University is the leading school for journalism, media, and integrated marketing communication. It has 101+ years of experience and 18,000+ alumni. It offers short courses like Product Marketing, Customer Experience Innovation, AI-Driven Digital Marketing, Media Strategy, and many others.

Medill Northwestern University’s Content Marketing and Strategy course will help you become a brand-driven storyteller and make you construct visual narratives. After completion of this course, the University will provide a certificate which again will add to your brand image that leads to attracting more customers.

Course Syllabus

• Content Strategy
• Keyword Analytics, Content Writing, and Social Media
• Constructing Visual Narratives
• Becoming a Brand-Driven Storyteller
• Supporting Content Strategy Within a Business
• Leveraging New Digital Technologies and Innovation

Course Duration & Fees

The duration of the Content Marketing Course in Chicago is 6 weeks only and the fee for this course is $1,965.32.

Course Highlights

• Unlimited access
• Learn from Industry Experts
• Course Completion Certificate

Contact Details

Phone: 60208-2101847-491-2050
Email: [email protected]
Address: 1845 Sheridan Road Evanston, IL

5. SEO Design Chicago

SEO Design Chicago is an internet marketing company that fulfills the digital agency needs of individuals and businesses. It offers both online and in-person training for individuals, small businesses, and even large organizations. It offers various services like Facebook advertising, Geofencing, Google Ads, Link Building, SEO Analysis, Graphic Design, Blog Writing, Email Writing, Google Adsense, and many others.

SEO Design Chicago’s Content Marketing course will lead you to perform research on your target customers, more importantly, the latest trends in the content world and your analytics will be strengthened. It trains the students to create a content strategy for their own business with theoretical and practical knowledge as well. This institute provides a full content creation process by brushing up on a student’s skills.

Course Syllabus

• What is a content strategy?
• Why is a content strategy important?
• How do I develop my content strategy?
• The latest trends in the content world
• 2021’s content marketing must-haves
• How to create an editorial calendar
• How to create excellent, engaging content
• How to perform research on your target audience
• Keyword research tips and tricks
• How to integrate SEO into your content strategy
• How to monitor your analytics
• How to create a sustainable content workflow
• Tools to promote your content

Course Duration & Fees

To know about the course duration and its fees, please contact the institute.

Course Highlights

• Customizable Completely
• Adaptable to your schedule
• Learn from content experts/professionals
• Online and in-person both training facilities are available
• No prerequisites required

Contact Details

Phone: 773-677-5747
Email: NA
Address: 3580 W. BELDEN CHICAGO, IL 60647

6. Udemy

Udemy is an online course-providing platform. Udemy organizes courses into a series of modules and instructions that may include videos, textual notes, and assessment assessments. Udemy provides useful features like note-taking and closed captioning.

Although courses cannot be downloaded for offline viewing, users of the Udemy mobile app can read lessons offline and listen to lectures while on the go via the app’s podcast mode. Customers may get instructions via Apple TV and Google Chromecast as well.

More than 35 million people use Udemy to learn new skills from 57,000 qualified instructors who have written more than 130,000 online tutorials.

Course Syllabus

• Introduction
• Free taster
• Essential steps to great copywriter
• Understanding copywriting building blocks
• How to write sales copy
• The psychology behind copywriting
• Copywriting and SEO for udemy courses
• Copywriting for online course landing pages

If you want a detailed walk-through of this course, please check out the details on their website.

Course Highlights

• Flexible Timings
• Full lifetime access
•  Access on mobile and TV
• Certificate of completion

Course Duration and Fees

The course duration and fee for this content marketing course by Udemy are currently unavailable. However, you can get in touch with them or check out their website to know more about these details.

Contact Details

Phone: N/A
Email: N/A
Address: N/A

FAQ – Frequently Asked Questions

Q. Which is the best Content Marketing course in Chicago?

Ans. As mentioned in the listicle above, IIDE’s Online Content Marketing Course is the best in Chicago. It is because here you’ll learn how to create a holistic content marketing strategy that engages with your target audience and turn them into paying customers. With that, you’ll learn from industry experts that will help you gain deep insight into this niche.

Q. What does a content marketer do?

Ans. A content marketer plans, strategies, manage and distribute content to all the platforms where a brand or company carries on its business and analyzes the performance to see what is working and what resonates better with the audience to ensure the attainment of business goals.

Q. What are examples of content marketing?

Ans. There are many examples of content marketing that we see in our daily lives. These include blogs, email newsletters, podcasts, social media posts, YouTube videos, shorts, reels, and much more. The essence of content marketing is to provide value with relevancy to the audience.

Q. Is content marketing difficult?

Ans. Content marketing involves distributing various and varied kinds of content to multiple online platforms consistently which can be a little complicated and exhausting if you’re new to this niche. But once, you’ve realized that it’s content marketing that interests you, it may not be so complicated for you.

Q. What type of content is most successful?

Ans. Video is the most successful type of content because video unlike images resonates more with the audience and connects with them on a personal level. That is why, we can see a surge in the demand for videos like YouTube shorts, live, vlogs, and other types of video content.

Conclusion

Above were the best content marketing courses in Chicago that will help you dive deeper into this niche and explore it better. While giving a shot to content marketing you must know that it is more than just writing content but also managing and distributing it to online platforms.

Thus, with being a good writer you must also be good at strategizing and managing the content with analyzing the performance to see what works better. A content marketer earns $55,017 on average, according to Payscale. So, if you love writing and managing, you must go for it!

With content marketing, many other digital marketing skills are high in demand and thus, highly paid. If you want to understand and cultivate these skills, you may opt for IIDE’s short-term certification courses that will help you understand its nuances while giving you an enriching experience.

Want to pursue a career in digital marketing? Check out MBA in Digital Marketing Programme by IIDE. This Post Graduation Programme will impart all the relevant and necessary digital marketing skills with managerial skills that will help you get a job in a leading brand and digital setup. 

We hope you had a great time reading this blog and it has helped you find the best content marketing courses in Chicago that most appeal to you. Have any queries? Please let us know in the comments below. Happy Reading!