Are you looking for the best digital marketing courses in Chicago? Well, then you’ve come to the right place! We have gathered all the information of the top 5 digital marketing courses in Chicago which would satisfy your curiosity about the topic.
Before we jump onto our main topic, let’s take a look at the scope of digital marketing and have an introduction to what exactly Digital Marketing is.
Digital Marketing is a way of representing your brand globally through online platforms.
Today’s world is marching towards Digitalization in every field. In this fast pacing world, door-to-door or manual marketing is simply a waste of time. Digital Marketing is a way of using the internet and showcasing the best of everything globally. Nowadays, everyone is aware of the benefits of digital marketing
Most of the people in this world are on social media platforms. So, to reach potential customers, it’s necessary to represent your brand on such platforms. Some necessary and adequate skills are required to skillfully display the best potential of your brand/company. And to master those skills the knowledge of digital marketing is a must.
But before moving on to the list, let’s have a look at digital marketing jobs currently available in Chicago
(Source: Indeed.com)
Impressive, right? With the onset of the pandemic, every company is moving on to the path of digitalization which has resulted in many career opportunities in this field. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same
Keeping the current situation in the mind of COVID-19 we have listed both top online and offline courses accordingly.
So let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Nairobi are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- General Assembly – Real-World Portfolio Projects
- North Park University – Learn In-demand Skills
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Nairobi with placements in detail.
List of Top 5 Digital Marketing Courses in Chicago
Here’s an overview of the top 5 digital marketing courses in Chicago, their duration, and the fees of the course.
| INSTITUTES | DURATION | FEES |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2000 |
| General Assembly | 10 Weeks | USD 3,950 |
| North Park University | 120 Hours | N/A |
| University of Chicago | 9-12 Months | USD 7,800 |
| ACTE | 40 Hours | USD 12,000 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. General Assembly
Since 2011, General Assembly has transformed a colossal number of careers through pioneering, experiential education in today’s most in-demand skills. General Assembly’s various courses include all the basic pillars of innovation to give individuals and teams several opportunities for growth and development of their careers.
This course also provides Digital Marketing training where one gets to equip themselves with the latest skills. You also get to tap into an extensive professional network which gets you access to a whole new set of opportunities along with the opportunity to set your schedule as per your times flexibly.
Course Syllabus
- Objective-First Marketing
- Customer Insights
- Social Media
- Paid Search
- SEO and Content Strategy
- Google Analytics
- Measurement
- Testing
- Email Marketing
Course Duration and Fees
The duration of the course is 10-weeks and the fee for the course is USD 3,950.
Course Highlights
- Real-World Portfolio Projects
- Individualized Instructor Support
- Global Network of 70K+ Alumni
- Get a Head Start With Self-Paced Prep Lessons
- Designed With a Focus on Real-World Relevance
- Build Campaigns That Fuel Business and Amplify Brands
Contact Details
Email: [email protected]
Address: General Assembly HQ, 915 Broadway, 3rd Floor, New York, NY 10010
3. North Park University, Chicago
North Park University is one of the top 50 universities which provides various courses among which Digital Marketing courses are available. The best part is you can enhance your skills in this aspect while earning your undergraduate degree.
This is a Hands-On curriculum headed by esteemed professors in the University. Students experience hands-on upskilling of applications of digital marketing strategies, digital content creation, web analytics, and a lot more. Students learn in-demand skills that managers are looking for during their hiring processes.
Course Syllabus
- Business Communications
- Leadership and Management
- Principles of Marketing
- Business Ethics
- Introduction to Digital Systems & Technology in Organizations
- E-commerce: Emerging Technologies and Digital Business Practices
- Digital and Social Media Marketing
- Digital Marketing Analytics
- Digital Ethics – Legal, Moral, and Social Issues in Cybertechnology
- Integrating Strategic Management
Course Duration and Fees
The duration of the course is 120 hours of credit. For information regarding the fees, kindly visit the institution’s website.
Course Highlights
- Hands-on Curriculum Spearheaded by Business Faculty
- Learn In-demand Skills
- Flexible Options to Earn your Degree
- Create and discover digital content, social media, mobile and network marketing.
- Analyze and assess digital marketing using marketing and web analytics, SEO, and PPC.
- Strategize and develop complete digital marketing strategic plans and social media assessment reports.
- Recognize ethical and moral issues and embody integrity
Contact Details
Phone : (773) 244-6200
Address: 3225 West Foster Ave, Chicago, IL 60625-4895
4. University of Chicago
The Digital Marketing and Integrated Communications course by the University of Chicago uses various case studies and projects of the real corporate world to build the foundation of digital marketing and relevant knowledge to kickstart the marketing careers of aspirants. The entire course is entirely remote and flexible in nature to meet everyone’s schedules perfectly.
Course Syllabus
- Integrated Marketing Communications
- Inclusive Brand Marketing
- Marketing Strategy and Implementation
- Marketing Analytics and Optimization
Elective Courses
- Analytic Applications for Marketers
- Content Creation and Distribution for Media Platforms
- Marketing Profiles: Segmentation, Targeting, and Measurement
- Cultural Competence for Marketing Communication
Course Duration and Fees
The duration of the course is 9 -12 months part-time. The fee for the certification is USD 7,800.
Course Highlights
- Remote classes
- Self-paced learning
- Certification
- Learn basic marketing principles, including brand awareness and development.
Contact Details
Phone: 773.795.8273
Address: The University of Chicago, Professional Education, 455 N Cityfront Plaza Dr., Suite 950, Chicago, IL 60611
5. ACTE – Digital Marketing Training Course in Chicago
This course provides different level classes on Digital Marketing Training from Beginner to Advanced levels. They not only provide training in terms of digital content, marketing strategies, etc but also provide excellent tactics and tips for interview preparations. Students can access the students portal, study materials, videos, and top MNC and corporate interview questions, and it’s completely affordable with the syllabus designed by digital marketing trainers and industry experts. These experts have more than 9 years of experience in this field and have trained more than 12,000 students. These are live instructor-led sessions from certified experts.
Course Syllabus
- Inbound Marketing
- Fundamentals of Digital Marketing
- Website Planning and Maintenance
- Create a Website Using WordPress
- Business Trends Research
- Keyword Planning and Mapping
- Search Engine Optimization
- On-Page Optimization
- Off-Page Optimization
- SEO Updates and Analysis
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Online Reputation Management
- Content Marketing
- AdSense and Blog Marketing
- Google AdWords
- Web Analytics
- Mobile Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
- Local Business Listing
Course Duration and Fees
The duration of the certification course is 40 hours and the fee for the course is USD12,000.
Course Highlights
- 40 Hours Course Duration
- 100% Job Oriented Training
- Industry Expert Faculties
- Free Demo Class Available
- Completed 500+ Batches
- Certification Guidance
Contact Details
Phone: 90927 99991
Email: [email protected]
Now that we’ve seen the best digital marketing courses in Chicago, here are some of the frequently asked questions.
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Chicago?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
To Conclude
Great! We have provided you with a list of the best digital marketing courses in Chicago and hope that this listicle will help you decide the right course for you.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.
Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Chicago.
0 Comments