Are you from Victoria, and finding it difficult to choose the best digital marketing courses in Victoria?
Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Victoria, with all the necessary course details such as syllabus, duration, fees, placement, etc.
The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.
Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.
Now, let us take a look at the digital marketing jobs available in Victoria and the neighboring areas.
(Source: Indeed.com)
Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Victoria are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- RMIT Online– Offers a digital marketing course that is designed specifically to prepare experienced marketers to drive digital transformation in marketing.
- Monarch Institute– Prepares students for the competitive world outside through their courses.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Victoria with placements in detail.
List of Top 5 Digital Marketing Courses in Victoria
Here’s an overview of the top 5 digital marketing courses in Victoria, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| RMIT Online | 6 Weeks | USD 990+ |
| Monarch Institute | 6 Months | – |
| Coursera | 8 Months | – |
| Pathstream | 18 Weeks | USD 2,978 |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. RMIT Online
Designed specifically to prepare experienced marketers to drive digital transformation in marketing by leveraging data, technologies, and capabilities that drive ROI and create better customer experiences, the RMIT Online Graduate Certificate in Digital Marketing Leadership prepares students to advance in their careers.
Through this course, you will evaluate and develop a customer-centric strategy that uses digital communication tools and media channels to add value to your customers and your business. During RMIT’s online marketing courses, students learn basic digital marketing tools and media channels such as SEM, display advertising, email marketing, online public relations, and SMM.
Course Syllabus
- What is Digital Marketing and who is your audience?
- Introducing the marketing mix and product USPs
- The content, the customer journey, and the campaign objectives
- Campaign planning across digital channels
- Campaign planning across the digital funnel
- Review and what’s next
Course Duration and Fees
The duration of the digital marketing course is 6 weeks and the fee for the course is USD 990+ Taxes.
Course Highlights
- Learn real-world skills
- Industry connected
- Flexible Delivery
- Supported Community
Contact Details
Phone: 1300 145 032
Learn From India’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
3. Monarch Institute
As a result of the Monarch Institute’s dedication to students’ careers and futures, they have experienced both professional and personal success. Students seeking to advance in their careers benefit greatly from their well-rounded approach to teaching. Students are prepared for the competitive world outside by the end of their course.
Leading industry professionals teach the courses, giving students a glimpse of what they are getting into once they graduate.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search using PPC using Google Ads
- Display & Video Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy
Course Duration and Fees
The duration of the course is 6 months and for information regarding the fees, kindly contact the course provider.
Course Highlights
- Global certification, Aussie expertise
- 130+ digital marketing topics
- Perfect for beginners, business owners, or marketing professional
- Earn a global certification from DMI
- Endorsed by the Australian Marketing Institute
- Free 12-month access to the membership portal
- Great graduate employment potential
- Made for a fast-changing industry
- Benchmarked by Google, Facebook, and more
Contact Details
Phone: 1300 783 955/ +(613) 9230 6300
Address: Lvl 10/10-16 Queen St, Melbourne VIC 3000, Australia.
4. Coursera
In 2012 Daphne Koller and Andrew Ng founded Coursera, a global online learning platform. According to the company’s vision, a great learning experience can transform learners’ lives. Coursera has partnered with leading institutes from around the world to provide courses on a variety of topics. These include the University of Michigan, Yale, Imperial College of London, and others. In order to upskill students and corporate professionals, the organization offers training and coaching in skills ranging from marketing to technology.
Course Syllabus
- The Digital Marketing Revolution
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Strategies
- Digital Marketing Capstone.
Course Duration and Fees
The duration of the course is approximately 8 months. The program fee is not known. Kindly contact the institute for further details.
Course Highlights
- Shareable Specialization and Course Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
- Graded Quizzes with Feedback
- Graded Programming Assignments
Contact Details
Phone:(800) 952-5210
Email: press@coursera.org
Address: Market Blvd., Suite S-202, Sacramento, California 95834
5. Pathstream
Pathstream works with leading technology companies to identify the fastest-growing career areas. They build interactive learning programs that feature hands-on learning and contextualized coursework to prepare you for the real tasks you’ll need to do on the job.
Their curriculum is constantly updated as technologies change and the job market evolves. It has also partnered with Universities that are globally recognized. Their mission is to become part of a passionate team committed to delivering world-class learning experiences and education outcomes, with an emphasis on equity and access.
Course Syllabus
- Foundations And Strategy Of Marketing
- Digital Marketing
- Competitive Analysis
- Value Propositioning
- Brand Positioning
- Market Segmentation
- Marketing Analytics and Performance Optimization
- Performing A/B Testing
- Google Analytics
- Marketing Analytics
- Key Performance Indicators
- Google Sheets Formulas
- Social Media Marketing
- Facebook Ads Manager
- Content Marketing
- Content Strategy
Course Duration and Fees
Pathstream is #5 on our list. The course can be completed within 18 week time period which is approx 15 hours/week. The tuition fee for the course is USD 2,978
Course Highlights
- Hands-on courses
- Interactive labs and projects that immerse you in the tools needed to succeed as a digital marketer
- Downloadable resource guides
- Projects + personalized feedback
- Career coaching & access to curated job opportunities
- Free access to digital marketing software
- A dedicated instructor to support your learning
- Virtual networking and career events
- Get Ready for the Facebook Blueprint and Google Analytics Exams
Contact Details
Phone: 650-437-5825
Address: 580 Market Street, Suite 400, San Francisco, CA 94104
Now that we’ve covered the best digital marketing courses in Victoria, let’s take a look at some frequently asked questions
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Victoria?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
To Conclude
Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubt, you can reach out to us at admissions@iide.co to avail free counseling session.
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