If you’re looking for digital marketing courses in Cairns in 2024, then you’re in the right place! In this blog, we’ve listed the top 5 digital marketing courses in Cairns including course details such as curriculum, duration, fees, and placements to master your digital marketing skills.
What is digital marketing? Digital marketing is one of the foremost demanding courses at the moment. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. Due to the onset of the Covid-19 pandemic, businesses have modified their marketing strategies and digitalized their operations.
The Digital Marketing industry around the world is predicted to reach $807 billion in the year 2026.
This digitalization has led to a highly increased demand for digital marketers, which in turn has escalated the number of internet users worldwide.
(Source: Indeed.com)
Hence, the demand for digital marketing professionals with digital marketing skills is pretty inflated, given the increasing number of internet users.
If you are someone who has recently graduated and wants to pursue a post graduation in digital marketing, check out this 11-month MBA-Level PG Program in Digital Marketing.
Also Read: Expert’s Guide on MBA in Digital Marketing
Now, let’s continue with the blog and understand the types of digital marketing courses in Cairns.
Types of Digital Marketing Courses in Cairns
Offline Courses:
If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.
If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.
Recommended for: Fresh graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Cairns provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.
If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Cairns are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Cairns for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Cairns with placements in detail.
List of Top 5 Digital Marketing Courses in Cairns
Here’s an overview of the top 5 digital marketing courses in Cairns, their duration, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.7 (1,147 reviews) |
| Australian Institute of Management | 1 Day | 4.5 (15 reviews) |
| reviews)Griffith University | N/A | 3.6 (38 reviews) |
| Australian Academy of Digital Marketing | 3-9 Months | 3.7 ( 3 reviews) |
| 42 Courses | 7-9 Hours | – |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Australian Insitute of Management
The Australian Institute of Management (AIM) empowers individuals and organizations to adapt and thrive in the face of relentless change.
They provide digital marketing courses for enthusiastic learners.
Their Fundamentals of Digital Marketing course, facilitated by certified industry professionals based in Sydney, Melbourne, Cairns, and Adelaide, is designed for anyone looking to kickstart their career in digital marketing or simply learn an overview of the world of digital marketing.
Course Syllabus
- The digital assets you need to build when creating a brand (paid, earned and owned)
- The importance of your brand within search engine results pages (SERPs)
- Web development and designing a modern website
- What awareness is and why it’s important
- Sales/conversion funnels
- Different channels used to drive awareness
- What display advertising and how to use it effectively
- The importance of content and how to plan a content campaign
- Channels that are sales-focused and why they are effective in driving sales
- How to calculate various digital marketing metrics
- An overview of search engine marketing (SEM)
- How to plan a paid media campaign
Course Highlights
- Understand the core components of Digital Marketing including search, digital display, email marketing, social media, and mobile marketing.
- Confidently interpret digital metrics and understand their impact on other parts of the organization.
- See how digital channels can be adopted across other areas of the business including HR, Sales, Customer Service, IT & Finance.
| Course Benefits Matrix | Australian Institute Of Management |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more details.
Course Duration & Fees
Australian Insitute of Management is #2 on our list of digital marketing courses in Cairns. The duration of the course digital marketing course is 1 day and the fee is USD 716.
Course Reviews
The Institute got a 4.5-star rating with over 15 Google reviews.
Culture
Contact Details
Phone: 1300 658 337
Email: studentsupport@aim.com.au
3. Griffith University
Griffith University is a comprehensive, research-intensive university, ranking in the top 2% of universities worldwide.
Their online digital marketing courses in Cairns teach students how to apply our 5-step process to extend customer reach, engagement, and conversion via the various digital and social media channels.
The online training features a mix of theory and practice allowing you to work on your organisation’s digital marketing strategy at your own pace and when it is convenient for you.
Course Syllabus
- Module 1:Introduction and welcome
- Module 2: Digital revolution and digital trends
- Module 3: The 5-step Digital Marketing Process
- Module 4: Step 1 – Your voice
- Module 5: Step 2 – Your audience
- Module 6: Step 3 – The marketing hourglass
- Module 7: Step 4 – Content
- Module 8: Step 5 – Engage
- Module 9: Review and what’s next
Course Highlights
- Learn about the latest marketing trends that matter
- Apply the game-changing 5-step marketing framework to grow your business or change more behavior
- Craft a brand narrative that flies
- Learn how to build personas
- Craft your personalized marketing hourglass
- Develop a digital strategy that aligns with your business goals
- Identify which digital channels you should prioritize
- Save money by learning cost-effective methods to find more followers and customers
- Build momentum and get your team on the same page
| Course Benefits Matrix | Griffith University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
They help students with placement assistance. Contact the institute for more details.
Course Duration & Fees
Griffith University is #3 on our list of digital marketing courses in Cairns. The digital marketing online certificate course is self-paced and the fee is USD 499.
Course Reviews
The Institute got a 3.6-star rating with over 38 Google reviews.
Culture
Contact Details
Phone:
Study inquiry: 1800 677 728 (toll-free)
Higher degree research students: +61 7 3735 3817
International students: +61 7 3735 6425
4. Australian Academy of Digital Marketing
The Australian Academy of Digital Marketing offers a range of digital marketing courses in Cairns to help you better your skills in the digitized world. Their courses are specifically designed to provide students with foundational knowledge in all the major digital marketing fields.
The academy also allows students to meet each other, seek help if needed, and start networking from the beginning. It offers a well-rounded program for you to build your skill set in.
Course Syllabus
- Fundamentals of Marketing
- Inbound Marketing,
- Content Marketing,
- Search Engine Optimization (SEO),
- Social Media Marketing, Email Marketing,
- Advertising, Mobile Marketing,
- Web Design and User Experience, and Analytics
Course Highlights
- Builds a Strong Foundation in Digital Marketing
- Practical Assignments to Prepare You for the Industry
- Highly Skilled Tutors to Provide You With the Best Possible Knowledge Before Getting Into This Profession.
| Course Benefits Matrix | AADM |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
They help students with placement assistance. Contact the institute for more details.
Course Duration and Fees
The Australian Academy of Digital Marketing is #4 on our list of digital marketing courses in Cairns. They offer a wide range of options. Their Home Study courses are as follows:
- Certificate courses for 3 months.
- Advanced Certificate course for 6 months.
- Postgraduate certificate course for 9 months.
Their Classroom courses are as follows:
- Certificate courses for 3 months.
- Advanced Certificate course for 6 months.
- Postgraduate certificate course for 9 months.
To learn about their fees, kindly contact the institute using the contact information given below.
Course Reviews
The Institute got a 3.7-star rating with over 3 Google reviews.
Culture
Contact the institute for student activity information.
Contact Details
Phone Number: 0386583955
Email ID: info@digitalmarketingacademy.com.au
5. 42 Courses
42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills that are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and convenient learning from anywhere, at any time.
Course Syllabus
- Introduction to digital marketing
- Online advertising
- Search Marketing
- Marketing with data
- Social media marketing
- Email marketing
- Experience design
Course Highlights
- Learn from anywhere at any time
- Learning on-demand
- Enjoyable learning
- Accredited by global brands
- Learn from the world’s best brands
- 24/7 support
- Certifications
| Course Benefits Matrix | 42 courses |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more details.
Course Duration and Fees
42 Courses is #5 on our list of digital marketing courses in Cairns. The digital marketing course takes approx. 7- 9 hours to complete, it has no time limit. The program fee for the course is USD 200.
Course Reviews
N/A
Culture
N/A
Contact details
Email: info@42courses.com
These were the top 5 digital marketing courses in Cairns for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
Additional points to consider
It’s crucial to choose the right digital marketing courses in Cairns that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Cairns.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Cairns. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Cairns that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Cairns.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q1. Which is the best digital marketing course in Cairns?
As mentioned above in this blog, IIDE’s Online digital marketing course is among the top digital marketing courses in Cairns that are available in the market.
In this advanced digital marketing course, you’ll be able to gain both theoretical as well as practical knowledge of digital marketing through pre-recorded lectures and live training sessions that are conducted by highly experienced trainers.
Q2. What are the fees for digital marketing courses in Cairns?
The cost of digital marketing courses in Cairns usually cost as per the level of course and fee structure of the institute. The fee for the IIDE online digital marketing course is USD 1500.
Q3. What is the eligibility for digital marketing?
The eligibility criteria for admission in digital marketing courses in Cairns are a school completion certificate for graduation and a graduation degree for PG.
Q4. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q5. Is the digital marketing course difficult?
The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
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