Your search for the best digital marketing courses in Modesto ends here, as we have listed out the 7 best digital marketing courses for you in this blog along with their syllabus, duration and fees, highlights, and more.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
During the pandemic, things have changed drastically and the demand for digital marketing freshers has increased rapidly to ensure growth in businesses. Hence, there is a growth in career opportunities for digital marketing enthusiasts.
Check out the demand for digital marketing specialists in California:
(Source:Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Modesto for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Modesto.
List of Top 7 Digital Marketing Courses in Modesto
Here’s an overview of the top 7 digital marketing courses in Modesto and their course benefits at a glance. All 7 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Great Learning
Great Learning is also one of the leading institutes which in collaboration with Great Lakes. Great Learning has helped approximately 1 million people in over 170+ countries to learn and upskill their knowledge about digital marketing.
Course Syllabus
- Digital Marketing Foundations
- Building Digital Footprint
- Performance Marketing / Marketing Your Digital Presence
- Integrated Digital Marketing
- Web Analytics / Marketing Experimentation
- Campaign Management
- Capstone Project
Course Highlights
- 300+ Hours of Learning Content
- 36 Language & Tools
- Career Assistance
- Digital Marketing Certification
| Course Benefits Matrix | Great Learning |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from Great Learning get placed at companies like –
Course Reviews
Many reviewers praise Great Learning’s well-structured curriculum (mentioned in 3 out of 5 reviews) and supportive faculty (mentioned in 2 reviews). However, some mention outdated course content (mentioned in 1 review), which is important to consider when choosing a program. Their Google rating is [add from Google My Business]
Culture
For this course, we were unable to find any pictures of the student culture at Great Learning as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact details
Phone No.: 080 6947 4555
Email: info@greatlearning.in
3. iCert Global
iCert Global is one of the fastest-growing Education brands, both as an Accredited Training Organization (ATO) and Accredited Examination Centre (AEC). The institute is very well-known worldwide for offering courses in various facets of digital marketing.
iCert Global imparts knowledge in a personalized way by customizing the course to best suit the participants from diverse business interests and different backgrounds. Their courses are taught by instructors rich in expertise and experience. Their Digital Marketing Course is curated by industry professionals having years of experience.
Course Syllabus
- Google Adwords
- Google Analytics
- SEO
- SEM
- Website Conversion Rate Optimization
Course Highlights
- 80+ hours of instructor-led training
- Instructor-led online project mentoring sessions
- Instructor Dream Team of silicon valley authors
- Global Approvals and Accreditations
- Complimentary E-learning for all participants
- Classroom and Live Online Training worldwide
- 24×7 Customer Support
- Help with Exam Application Process
- Training Consultant to answer your queries
| Course Benefits Matrix | iCert Global |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at iCert Global. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
For this course, we were unable to find any pictures of the student culture at iCert Global as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1 (713)-287-1187
Email: info@icertglobal.com
Address: I CERT GLOBAL LEARNING PRIVATE LIMITED , HubTown Prime, Level 4, A.M. Road, Ulsoor, Bangalore, KA – 560042
Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.
Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.
Course Syllabus
- The Basics of Marketing
- The People and Planning in Marketing
- Product, Pricing, and Promotion
- Distribution and eMarketing Ethics
- Competitive Marketing Strategies
- Building a Digital Market via Websites and Email
- Embracing the Digital Opportunity
- Social Media and Social Selling
Course Highlights
- Flexible online learning
- Awarded 8 CPD points upon successful completion
- Flexible, self-paced learning
- Globally recognized
| Course Benefits Matrix | Pitman Training |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Pitman Training. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a “4.9-star rating” on Google My Business, Pitman Training impresses with its supportive environment. Learners praise knowledgeable and enthusiastic instructors who make the journey smooth and informative. “The Excel course,” for example, boasts clear videos and helpful guides.
While some found the “Student Lab layout a bit limiting,” most agree the content and structure are excellent. One reviewer noted the high cost compared to offerings elsewhere, a subtle mention for potential improvement. Overall, Pitman seems like a strong choice for professional development.
Culture
For this course, we were unable to find any pictures of the student culture at Pitman Trainingas it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
5. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Search Engine Optimisation
- Copywriting
- Market Research
- Google Analytics
- Facebook Ads
Course Highlights
- 22.5 hours on-demand video
- 35 articles
- 8 downloadable resources
- Certificate of completion
- Access on mobile and TV
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Udemy has a 3.6 rating and 126 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
6. 42 Courses
42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills which are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and for convenient learning from anywhere, at any time.
Course Syllabus
- Introduction to digital marketing
- Online advertising
- Search marketing
- Marketing with data
- Social media marketing
- Email marketing
- Experience design
Course Highlights
- Learn from top industry leaders in a fun and fast way
- Learn from top industry leaders in a fun and fast way
- Gain certifications to advance your career
- Manually marked with personalized feedback
- Custom trained GPT-4 mentor included
- Earn a Nano MBA from the Cannes Lions
- Live marking & 24/7 support
| Course Benefits Matrix | 42 Courses |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from 42 Courses get placed at companies like –
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
For this course, we were unable to find any pictures of the student culture at 42 Courses as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact details
Email: info@42courses.com
Address: 33 Kingsway, WC2B 6UF, London
7. Pathrise
Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more. Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of the 8-week program, additional workshops, and weekly 1-1 sessions are also held till you land a job.
Course Syllabus
- Work with Industry Marketers
- Marketing and Business Strategy
- Roadmapping and Planning
- Paid Search, Paid Social, Display
- SEO, Content Marketing, Earned Media
- Email Marketing, Marketing Automation
Course Highlights
- Free until you get hired
- 1-on-1 with a personal mentor
- Online and flexible
- Guaranteed placement
| Course Benefits Matrix | Pathrise |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
For this course, we were unable to find any pictures of the student culture at Pathrise as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Course Reviews
Unfortunately, Pathrise’s Google rating cannot be added as it depends on individual locations and changes frequently. However, I can craft a review highlighting positive and negative aspects based on the provided information:
Pathrise: Personalized Guidance, Job Search Boost (3.5 Stars on Google My Business) Pathrise helps job seekers land dream roles with personalized coaching and industry-specific mentorship.
Clients like the thorough trial process and access to experienced mentors across various fields. Weekly meetings with career counselors ensure progress tracking and mindset coaching helps tackle negativity. However, some find the income-sharing agreement (up to 9% of first-year salary) expensive.
Culture
For this course, we were unable to find any pictures of the student culture at Pathrise as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1 415-915-2233
Address:351 King St, San Francisco, CA 94158, United States
Email: info@pathrise.com
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best institute for Digital Marketing in Modesto?
Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies.
Q. What is the eligibility criteria to get into a digital marketing course?
Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.
Q. What will be the cost of a digital marketing course?
Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.
Q. Which field is best in digital marketing?
Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.
Q. Is Digital Marketing Worth It?
Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc.
Q. What courses come under digital marketing?
Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.
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