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5 Best Digital Marketing Courses in Rockford To Upskill Digitally

Updated on: Jan 30, 2022
Digital Marketing Course in Rockford - Featured Image

Are you looking for the best digital marketing courses in Rockford? Well, then you’ve come to the right place! We have gathered all the information on the top 5 digital marketing courses in Rockford which would satisfy your curiosity about the topic.

Before we jump onto our main topic, let’s take a look at the scope of digital marketing and have an introduction to what exactly Digital Marketing is.

Digital Marketing is a way of representing your brand globally through online platforms. 

Today’s world is marching towards Digitalization in every field. In this fast pacing world, door-to-door or manual marketing is simply a waste of time. Digital Marketing is a way of using the internet and showcasing the best of everything globally. Nowadays, everyone is aware of the benefits of digital marketing

Most people in this world are on social media platforms. So, to reach potential customers, it’s necessary to represent your brand on such platforms. Some necessary and adequate skills are required to skillfully display the best potential of your brand/company and to master those skills the knowledge of digital marketing is a must.

But before moving on to the list, let’s have a look at digital marketing jobs currently available in Illinois

Digital Marketing Courses in Rockford - Job Statistics

(Source: Indeed.com)

Impressive, right? With the onset of the pandemic, the demand for digital marketers has increased, which has resulted in many career opportunities in this field. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same

So let’s get started with the list.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Rockford are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Pathrise– Provides an online digital marketing Bootcamp for students and working professionals.
  • UpGrad– An online higher education company that offers degrees and certificates in digital marketing and other fields.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Rockford.

List of Top 5 Digital Marketing Courses in Rockford

Here’s an overview of the top 5 digital marketing courses in Rockford, their duration, and their fee structure.

INSTITUTESDurationFees
IIDE – The Digital School4 MonthsUSD 1,360
Pathrise8 Weeks
UpGrad200 HoursUSD 2,195
Boot Camp DigitalSelf-placedUSD 997
Pathstream18 WeeksUSD 2,978

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Digital Marketing Courses in Canada - IIDE Awards

Digital Marketing Courses in Canada - IIDE Awards Mobile

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods. 

IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.

3-Teacher Method via A 4-Step Methodology 

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations. 


Here’s what students have to say about IIDE:

Course Syllabus

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Term 1 Introduction to Digital Marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation Making
Ecommerce
Live Project: Search Marketing
 
Term 2Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Live Project: Social Media Content Strategy
 
Term 3Social Media Marketing Paid
Social Analytics
Google Analytics
Live Project: Social Media Advertising
Final Project


Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. 

Below mentioned are just a few of the trainers:

Digital Marketing Courses in Canada - IIDE Mentors

Our Students Work on Brands Like

DMC-placement-banner-milonee

Placement Partners

DMC-placement-banner



Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Certificates

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

 

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  


 

2. Pathrise

digital marketing courses in Rockford - pathrise

Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more. Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of 8 week program, additional workshops, and weekly 1-1 sessions are also held till you land a job.

Course Syllabus

  •  Marketing and Business Strategy, 
  •  Marketing  Strategy Roadmapping and Planning
  •  Paid search
  •  Paid social 
  • Display ads 
  • SEO
  • Content Marketing
  • Earned Media
  • Email Marketing
  • Marketing Automation
  • Conversion Rate Optimization
  • Marketing Analytics

Course Duration and Fees

The duration of the course is approx. 8 weeks. The fee for the course is not mentioned, please contact the provider for further details.

Course Highlights

  • Free until you get hired
  • 1-on-1 with a personal mentor
  • Online and flexible
  • Guaranteed placement

Contact Details

Address: San Francisco Bay Area, California, United States.

3. UpGrad 

digital marketing courses in Rockford - upgrad logo

Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities all over the world. The purpose of the program is to help working adults and students upskill while continuing to study and work at the same time. This course will help students in getting an understanding of SEO, SMM, and other digital skills required in the field of marketing.

Course Syllabus

  • Designing a Web Presence
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Digital Marketing Metrics and Channels
  • Search Engine Marketing (SEM)
  • Programmatic & Display Advertising
  • Content Marketing

 Course Duration and Fees

 The course comprises 200 hours of learning with 70+ tools and 4 specializations. Kindly visit the website for information regarding the fees structure as they differ according to the specializations.

Course Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 80+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Mock Interviews by Hiring Managers
  • No-Cost EMI Option

Contact Details

Phone: +91 22 6505 4631
Email: [email protected]

4. Boot Camp Digital

Digital Marketing Courses in Rockford- Boot Camp Digital

Boot Camp Digital provides digital marketing training to businesses and also helps them upskill their marketing campaigns through social media. They have many companies including fortune 500, start-ups, small businesses, etc. Their online training consists of many topics ranging from content marketing to Analytic reporting.

Course Syllabus

  • Digital Marketing Strategy
  • Digital Measurement
  • Email marketing
  •  Websites
  • SEO Training
  • Google Analytics
  • Digital Advertising
  • Social Media Strategy
  • BONUS:
  • High-Impact Training
  • Digital Tool Reviews

Course Duration and Fees

The course can be completed within a week or a year at most at your own pace. The fee for the course is USD 997.

Course Highlights

  • Industry accredited
  • 41+ hours and over 250 videos
  •  Access for 1 year (with updates)
  • Downloads: templates, checklists, and tip sheets
  • 1:1 Office hours with an instructor
  •  Monthly Q&A calls and updates
  •  Private Facebook group

Contact Details

Phone: +1 513 223 3878
Email: [email protected]

5. Pathstream

digital marketing courses in Rockford - pathstream

Pathstream works with leading technology companies to identify the fastest-growing career areas. They build interactive learning programs that feature hands-on learning and contextualized coursework to prepare you for the real tasks you’ll need to do on the job. 

Their curriculum is constantly updated as technologies change and the job market evolves. It has also partnered with Universities that are globally recognized. Their mission is to become part of a passionate team committed to delivering world-class learning experiences and education outcomes, with an emphasis on equity and access. 

Course Syllabus

  • Foundations And Strategy Of Marketing
  • Digital Marketing
  • Competitive Analysis 
  • Value Propositioning
  • Brand Positioning 
  • Market Segmentation
  • Marketing Analytics and Performance Optimization
  • Performing A/B Testing
  • Google Analytics
  • Marketing Analytics
  • Key Performance Indicators
  • Google Sheets Formulas
  • Social Media Marketing
  • Facebook Ads Manager 
  • Content Marketing 
  • Content Strategy

 Course Duration and Fees

Pathstream is #5 on our list. The course can be completed within 18 week time period which is approx 15 hours/week. The tuition fee for the course is USD 2,978

Course Highlights

  • Hands-on courses
  • Interactive labs and projects that immerse you in the tools needed to succeed as a digital marketer
  • Downloadable resource guides
  • Projects + personalized feedback
  • Career coaching & access to curated job opportunities 
  • Free access to digital marketing software
  • A dedicated instructor to support your learning
  • Virtual networking and career events
  • Get Ready for the Facebook Blueprint and Google Analytics Exams

Contact Details

Phone: 650-437-5825
Address: 580 Market Street, Suite 400, San Francisco, CA 94104

Now that we’ve seen the best digital marketing courses in Rockford, here are some of the frequently asked questions.

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Rockford?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

To Conclude

Great! We have provided you with a list of the best digital marketing courses in Rockford and hope that this listicle will help you decide on the right course for you.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubts, you can reach out to us at [email protected] to avail free counseling session.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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