
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Detailed Marketing Strategy of Kajaria Ceramics – Detailed Analysis
In our last blog, we discussed the SWOT analysis of Kajaria Ceramics. Now, for this blog, we will be presenting the ins and outs of the marketing strategy of Kajaria Ceramics, India’s largest ceramic/vitrified tile maker company that has been chosen as a superbrand of India for 12 consecutive times in a row.
Kajaria Ceramics has 8 factories all across India with advanced technologies where they produce high-quality tiles that would meet the customer’s expectations. Their tiles are exported to more than 35 countries around the globe. It is the most certified ceramic tile company in the world.
Kajaria Ceramics has been in operation since 1988 A.D. i.e. for more than 3 decades now. Throughout such a long time, the dynamic nature of the business environment has brought major alterations in the way it markets its products/services.
In contemporary times, the old paradigms of marketing are not very effective, so, the company has adopted new marketing tools and techniques, particularly digital marketing which has a huge contribution to making it stand at the no. 1 position in India as a tile manufacturing company. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
So, what marketing strategies did the company adopt that made it a super brand in India? Let’s hop over and get insights into the detailed marketing strategy of Kajaria Ceramics.
Aditya Shastri
Aug 9, 2025

360° Marketing Strategy of Jumbotail with Campaigns and Target Audience
In our previous article, you had learned In detail about really interesting SWOT analysis of Phoenix Mills. In this article, you will learn about the marketing strategy of Jumbotail – one of the E-Commerce giants – India’s leading wholesale food, grocery and new retail platform.The purpose of this article is to make you learn about Jumbotail’s growth and how introducing tech to their b2b startup helped them address the inventory challenges of unorganized ‘kiranas’.Marketing is a part of a company’s core that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing tactics and strategies, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will completely cover the marketing strategy of Jumbotail. But before we dive into it directly let us know about the company a little bit more.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Jubilant Life Sciences: Detailed View
Jubilant Life Sciences started its journey in 1978 and it’s now India’s well-known pharma company. It also has many different kinds of products and the company now has worldwide customers.
Marketing is the ultimate way to reach the targeted customers, so we need to understand each brand’s unique way of marketing. Here we will come to know the entire marketing strategy of Jubilant Life Sciences. The objective of this blog is to drive you through insights into how Jubilant became India’s largest pharma company.
For the company to acquire customers, digital marketing is a key focus area. As users across the world go digital, marketing has followed them into the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this case study, we will go through the marketing strategy of Jubilant Life Sciences, STP, marketing campaign, social media marketing, and SEO strategies.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of JSW Energy: Campaigns & Audience
In our last post, we learned about the marketing strategy of Sun Tv Network, an Indian media organization. In this blog, we will discuss the marketing strategy of JSW Energy, India’s leading power company. The objective is to learn and gain insights into JSW Energy and how it became India’s leading power company. The aim of this company is to utilize the resources most efficiently and contribute to making India one of the ultimate power performers in the world. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of JSW Energy in this blog. Before we begin our deep dive into the marketing strategy of JSW Energy, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Johnson & Johnson: A Deep Case Study
Johnson & Johnson (J&J) is an American multinational, founded in 1886, which develops medical devices, medications, and consumer packaged goods. Headquartered in New Brunswick, New Jersey. One of the trusted brands in India today. It is a globally acknowledged brand that has targeted every segment of society with the age being no bar. The ethical standards of the company lead to a strong brand.This case study is an in-depth analysis of the Marketing Strategy of Johnson and Johnson, along with its marketing mix, marketing campaigns, social media strategy, and business strategy.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of JK Lakshmi Cement With Complete Details
In this blog, we elaborate on the marketing strategy of JK Lakshmi Cement, an Indian leading manufacturing cement brand.The objective of this case study has a broader perspective: to learn more about the various marketing strategies of JK Lakshmi Cement Corporation and its transition from being a cement producer cooperative society to becoming one of the most recognized and respected brands in India.Marketing is a crucial part of a corporate DNA that can either make it or break it. The world is now a global village, which means people can connect with the world. Digital marketing has followed them into the digital realm. If you are interested in new-age digital marketing, you should check out the IIDE Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.This blog will completely cover the marketing strategy of JK Lakshmi Cement Ltd. Before we begin our deep dive, let us start by learning the corporate story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

360° Marketing Strategy Of JK Cement With Campaigns & Target Audience
In our previous article, we learned about the marketing strategy of Flyrobe, a highly successful India’s first and largest fashion rental service store chain. In this blog, we will dig into the marketing strategy of JK Cement – which is India’s largest cement manufacturing company. The objective of this blog on the marketing strategy of JK Cement is to guide you through insights into how JK Cement became India’s best cement manufacturer. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.In this case study, we will go through the marketing strategy of JK Cement, its STP, marketing campaigns, social media marketing, and SEO strategies.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Jindal Stainless with STP Analysis
When you visited us last time, we are sure you must have checked out our previous blog about the SWOT Analysis of Tata Steel, one of the most trusted brands in India. Today, we will be taking a brief look at the marketing strategy of Jindal Stainless – One of India’s well-recognized steel manufacturers.As we all know, China is one of the leading stainless steel as well as steel producing countries in which China Baowu Steel Group is one of the largest producers. When it comes to India we are not so much behind, India is the second-largest steel producer in which JSL is one of the leading stainless steel-producing companies in our country. In today’s blog, we will look at the exceptional and effective marketing strategies Jindal stainless adopted, which helped them become India’s leading Stainless steel-producing company.As we all know, Marketing for a company is like oxygen for humans. If you don’t have enough of it you are out of your game. Marketing is an intrinsic and most valuable reason for the sales and the survival of a company, if you are one of those who wanted to thrive in the field of marketing and don’t know where to get started, then you should check out this link of IIDE’s Free MasterClass on Marketing 101 by our CEO Karan Shah. Before we dive into the concept of the marketing strategy of Jindal Stainless, first let’s get an overview of the company Jindal Stainless.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Jindal Saw Ltd – With Company Overview
In our previous blog, we got to learn about the Marketing Strategy of Piramal Enterprises which is an international company with interests in pharmaceuticals, real estate, and financial services. Today in this blog, we will be learning about the marketing strategy of Jindal Saw Ltd.This article focuses on how Jindal Saw Ltd carved out its niche in the Indian piping solutions and emerged as one of the key producers of value-added pipe products through its marketing strategies.As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by our CEO and Founder, Karan Shah.By the end of this blog, you will learn about the entire marketing strategy of Jindal Saw Ltd. So let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri
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Marketing Strategy of Jindal Poly Films: Comprehensive Review
In our previous blog, we got to learn about the Marketing Strategy of Piramal Enterprises which is an international company with interests in pharmaceuticals, real estate, and financial services. We studied their marketing mix and marketing strategy and tactics. Today in this blog, we will be learning about the marketing strategy of Jindal Poly Films.The objective is to learn about Jindal Poly Films limited and how they are becoming one of India’s leading business conglomerates and how they became the largest manufacturer of BOPET and BOPP films in India.As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by our CEO and Founder, Karan Shah.By the end of this blog, you will learn about the entire marketing strategy of Jindal Poly Films. So let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Jeep – With Detailed Overview
In our article, we learned in detail about the SWOT analysis of Jeep. In this article, we will elaborate on the marketing strategy of Jeep.The objective is to help you gain insights into Jeep’s transition from being used as a vehicle in the army to becoming one of the most recognized and respected brands in India.Marketing is an integral part of a company. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our very own CEO and Founder himself, Karan Shah.We will in-depth cover the marketing strategy of Jeep in this blog. Before we begin our deep dive, let us start with an overview of the company.
Aditya Shastri
Aug 9, 2025

Breaking Down the Elements of the Marketing Strategy of JBF Industries
In our previous article, we learned in detail about the marketing strategy of a really fascinating brand Mother Dairy. In this blog, we will cover the marketing strategy of JBF Industries Limited, which stands at the shining pinnacle of success as the industry leader in the value chain of the polyester industry.The objective is to learn about and gain insight into JBF Industries and how it has become the industry leader in the value chain of polyester.So, as you can see, the world is now fully online and marketing is the backbone of every industry. If you’re interested in learning more about marketing, check out our free Digital Marketing Masterclass from IIDE’s CEO and Founder, Karan Shah.Let us begin by getting a quick overview of the followed by the marketing strategy of JBF Industries.About JBF Industries: Company OverviewJBF Industries Limited (JBF) was established as a private limited company on July 12th 1982 by the mind and work of Bhagirath Arya. It now stands on the shining pinnacle of success as a leader in the field of polyester chips and as one of the top 5 players in Polyester Partially Oriented Yarn (POY) in India, Polyester (BOPET) film, as well as various grades for bottles, film, and polyester chips in textile quality.JBF became a public limited company in 1986. The company has achieved phenomenal growth since becoming a public limited company, as evidenced by a 250-fold increase in its turnover.Today, JBF is one of the leading companies in the polyester value chain not only in India but abroad also. Despite the company’s focus on the Indian market, it has never lost an opportunity to cater to the growing polyester markets around the world. The company is among the top 5 domestic market leaders in textile quality scrap, bottle chips, and semi-oriented yarn. Internationally, JBF is also among the top 10 producers of chips and polyester films for bottles. JBF’s brand value has made its products well-accepted by most domestic customers as well as many multinational corporations.JBF has maintained its commitment to quality for its customers. The company is certified by the ISO, 9001 quality standards system as well as the ISO, 14001 certificates for environmental management.With a commitment to continuous growth, the company has never lost focus on managing its operations as efficiently as possible, always keeping the interests of its shareholders in mind.Quick Stats on JBF IndustriesCEOMr Rakesh GothiCMOBharat DoshiArea servedIndia and the worldwideIndustryManufacturer of polyester chips, bottle grade PET, partially oriented yarn, Textile grade Polyester chips etc.Market Share/revenue761.89 Cr – March 2022VisionAchieve Customer Satisfaction through continuous Up Gradations & InnovationsTagline–
Aditya Shastri
Aug 9, 2025
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