Complete Marketing Strategy of JK Lakshmi Cement With Complete Details

In this blog, we elaborate on the marketing strategy of JK Lakshmi Cement, an Indian leading manufacturing cement brand.

The objective of this case study has a broader perspective: to learn more about the various marketing strategies of JK Lakshmi Cement Corporation and its transition from being a cement producer cooperative society to becoming one of the most recognized and respected brands in India.

Marketing is a crucial part of a corporate DNA that can either make it or break it. The world is now a global village, which means people can connect with the world. Digital marketing has followed them into the digital realm. If you are interested in new-age digital marketing, you should check out the IIDE Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

This blog will completely cover the marketing strategy of JK Lakshmi Cement Ltd. Before we begin our deep dive, let us start by learning the corporate story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.